UK's Chart-Track Takes Shot at Steam

May 9, 2011 -

In an interview with MCV, UK retail research firm Chart-Track takes a shot at Steam's recent statement that it would not cooperate with research firms in providing data on sales. Last month Steam’s Jason Holtman told MCV that the digital distribution platform considers the idea of tracking it sales data is "old" and that it "isn't super important for a company to know how well everyone else is doing."

Today Chart-Track's managing director John Pinder fired back at the PC download giant in a letter to MCV, saying that holding back data would be a "backwards step for the games industry."

"Is Jason Holtman really advocating a return to the ‘90s, when key retailers refused to pool their data, claiming it was better to supply sales direct to publishers?," asked Pinder in its letter to MCV.

"We know from years of experience with publishers, retailers and developers that the ability to benchmark every aspect of their business, to monitor competitor titles, to track market developments and to identify new trends are all key requirements.

Retreat from mutual co-operation back to isolationism would be a truly retrograde step – I urge Jason to join us in the 21st Century."

Source: MCV


Comments

Re: UK's Chart-Track Takes Shot at Steam

Hrm.  So is anyone familiar with the value of this type of data collection and marketing?

My old company did not utilize it at all... so my initial though here was that this is a marketing service trying to justify its own existence and being scared that publishers might not want what they offer.

 
Forgot your password?
Username :
Password :

Poll

Will Target Australia sell the next GTA game upon its release?:

Shout box

You're not permitted to post shouts.
Goth_SkunkLike most MMOs, TERA *really* starts at the end-game. The majority of players have reached the level cap, and new players have a hard time finding others around their level to party up with.08/01/2015 - 4:49am
MattsworknameAndrew: Im not sure Im the one to be explainging this really, Im not sure im articulating it right07/31/2015 - 9:20pm
Big PermI got to around 30 in tera before giving up. I liked my sorc, but I need better motivation to grind07/31/2015 - 9:14pm
Andrew EisenAh TERA. I made a video about TERA censorship. One of my more popular ones. https://www.youtube.com/watch?v=AO26h9etTbw07/31/2015 - 8:52pm
Goth_SkunkI've been playing TERA all day. Just took a break to barbecue some chicken. :3 And Andrew: I'm using Cabal to suggest a group of people secretly united in some private views or interests within a community.07/31/2015 - 8:50pm
Andrew EisenI'd love to but I'm at work. But once I get home... I'm going to work out for a while. But after THAT... I'm going to shower. Then eat. Then prep tomorrow's meals. And THEN play video games! YEAH!!!07/31/2015 - 8:38pm
Big Permlol, ya'll are still going back and forth? Take a break and play some video games07/31/2015 - 8:37pm
Andrew EisenGoth - Are you using "cabal" to describe a group of writers or to suggest they all worked together in secret to publish those articles?07/31/2015 - 8:30pm
Andrew EisenMatt - That doesn't disprove the general premise of the various articles as that's not what they're about. Unless, again, he's talking about a different batch of articles.07/31/2015 - 8:28pm
Goth_SkunkThe difference between one voice being offensive and a cabal being offensive.07/31/2015 - 8:22pm
MechaCrashFunny how "you're offended, so what" flips into "we're offended, retract everything and apologize."07/31/2015 - 8:18pm
MattsworknameIts not the only argument he points out ,its just one of them07/31/2015 - 8:06pm
Mattsworknameidea that Gamers as the articel puts it, the "White male sterotype are dead, essentially was compltely false07/31/2015 - 8:03pm
MattsworknameThe video actually shows that the shaw study actually disproves the Premise of the artices by showing that the "Gamer" dentity, has no actual meaning to thsoe who use it other then "I play games", its not connected to race, gender, or orientation. So the07/31/2015 - 8:01pm
Andrew EisenWith the exception of a brief mention in Golding's Tumbr post. Even so, he's talking about gamer identity, not desire for diversity in gaming.07/31/2015 - 7:50pm
Andrew EisenI'm not calling his examination of the Shaw study into question. I haven't read the study nor seen his video. All I'm saying is that it has nothing to do with the Gamers Are Dead articles I've been referencing for the last year.07/31/2015 - 7:49pm
MattsworknameSome times sargon just goes off on tangents but in this case he was pretty direct and went through teh research in detail, did the whole first video about the shaw study itself07/31/2015 - 7:45pm
Andrew EisenWell, unless it's disingenuous twaddle but I like to give people the benefit of the doubt.07/31/2015 - 7:42pm
Andrew EisenGotta be. The argument you describe makes no sense otherwise.07/31/2015 - 7:40pm
MattsworknameThat is a possibility, they looked like offical articles but its possible they are different from the articles you mentoin07/31/2015 - 7:28pm
 

Be Heard - Contact Your Politician