UK's Chart-Track Takes Shot at Steam

May 9, 2011 -

In an interview with MCV, UK retail research firm Chart-Track takes a shot at Steam's recent statement that it would not cooperate with research firms in providing data on sales. Last month Steam’s Jason Holtman told MCV that the digital distribution platform considers the idea of tracking it sales data is "old" and that it "isn't super important for a company to know how well everyone else is doing."

Today Chart-Track's managing director John Pinder fired back at the PC download giant in a letter to MCV, saying that holding back data would be a "backwards step for the games industry."

"Is Jason Holtman really advocating a return to the ‘90s, when key retailers refused to pool their data, claiming it was better to supply sales direct to publishers?," asked Pinder in its letter to MCV.

"We know from years of experience with publishers, retailers and developers that the ability to benchmark every aspect of their business, to monitor competitor titles, to track market developments and to identify new trends are all key requirements.

Retreat from mutual co-operation back to isolationism would be a truly retrograde step – I urge Jason to join us in the 21st Century."

Source: MCV


Comments

Re: UK's Chart-Track Takes Shot at Steam

Hrm.  So is anyone familiar with the value of this type of data collection and marketing?

My old company did not utilize it at all... so my initial though here was that this is a marketing service trying to justify its own existence and being scared that publishers might not want what they offer.

 
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ZippyDSMleequiknkold:you too eh? 0-o10/22/2014 - 10:23am
Michael ChandraI don't like bullying anymore than you do, and yes, I think you're petty. Not commenting on the sob part, because I don't know your mother and don't see why I'd insult her.10/22/2014 - 10:02am
quiknkoldif that makes me petty, then I guess I'm one petty sob10/22/2014 - 8:48am
quiknkoldwell I'm sorry Conster, Having my skull smashed in when I was 14 made me skeptical to apologies when it comes to Bullying regardless of the platform its given. I guess Bullies beat the sympathy out of me.10/22/2014 - 8:47am
ConsterOn an unrelated note, I'm missing a "heck if I know" option on the poll.10/22/2014 - 8:33am
ConsterIf someone offends a bunch of people on twitter, they should apologize on twitter, and not accepting said apology because it's "only" on twitter is petty.10/22/2014 - 8:22am
BillThe first link is 4 days old, I didn't see it until today.10/22/2014 - 8:19am
BillJust posting them for the record since they have become part of the GG narrative.10/22/2014 - 8:17am
Billhttp://www.breitbart.com/Breitbart-London/2014/10/21/Incredibly-GamerGate-is-winning-but-you-won-t-read-that-anywhere-in-the-terrified-liberal-media10/22/2014 - 8:14am
BillOh yeah, http://www.breitbart.com/Big-Hollywood/2014/10/17/Supporting-GamerGate-Does-Not-Make-You-a-Bully10/22/2014 - 8:14am
BillThere are now two pro GG articles on Breitbart today, one by James Fudge's favorite "quotes out of context" writer Milo. Amazingly Milo claims GG is winning.10/22/2014 - 8:13am
quiknkoldhavent seen any apologies from the "Other Side" except from Boogie, and he made a video, and I saw him give his apology and I accepted it.10/22/2014 - 8:03am
Michael ChandraWhich usually is "the guy is an ass and I don't really believe it, but fine, benefit for the doubt THIS time and no second chances."10/22/2014 - 7:58am
Michael ChandraI'll accept his apology for something that, no matter whether a joke or serious is way out of line, just as much as I accept apologies from others.10/22/2014 - 7:57am
Michael ChandraRefusing to accept an apology that is done through the same medium and does not sound horribly half-assed is just plain childish.10/22/2014 - 7:56am
Michael ChandraPeople on 'both' sides of the debate have screwed up and apologized without such acts. Where's your criticism on the other side?10/22/2014 - 7:56am
E. Zachary KnightReason posted the second part of their GamerGate story: http://reason.com/archives/2014/10/22/gamergate-part-2-videogames-meet-feminis/10/22/2014 - 7:51am
quiknkoldagain, I dont accept any apology when I cant see their face when they give it to me. He needs to do a video, or do something positive like charity or whatever.10/22/2014 - 7:15am
Michael ChandraBut that's the case with every apology, isn't it?10/22/2014 - 5:57am
Michael ChandraDon't get me wrong. The guy from Gawker screwed up, and he acknowledged that and apologized. Whether people believe him is a second thing.10/22/2014 - 5:57am
 

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