UK's Chart-Track Takes Shot at Steam

May 9, 2011 -

In an interview with MCV, UK retail research firm Chart-Track takes a shot at Steam's recent statement that it would not cooperate with research firms in providing data on sales. Last month Steam’s Jason Holtman told MCV that the digital distribution platform considers the idea of tracking it sales data is "old" and that it "isn't super important for a company to know how well everyone else is doing."

Today Chart-Track's managing director John Pinder fired back at the PC download giant in a letter to MCV, saying that holding back data would be a "backwards step for the games industry."

"Is Jason Holtman really advocating a return to the ‘90s, when key retailers refused to pool their data, claiming it was better to supply sales direct to publishers?," asked Pinder in its letter to MCV.

"We know from years of experience with publishers, retailers and developers that the ability to benchmark every aspect of their business, to monitor competitor titles, to track market developments and to identify new trends are all key requirements.

Retreat from mutual co-operation back to isolationism would be a truly retrograde step – I urge Jason to join us in the 21st Century."

Source: MCV


Comments

Re: UK's Chart-Track Takes Shot at Steam

Hrm.  So is anyone familiar with the value of this type of data collection and marketing?

My old company did not utilize it at all... so my initial though here was that this is a marketing service trying to justify its own existence and being scared that publishers might not want what they offer.

 
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ZippyDSMleeoy vay this palce hates Noscript I dunno if tis the post being copied from word or scrit issues but it will not let me post sometimes.02/27/2015 - 5:00pm
Andrew EisenYes, I am not portraying her as someone who does not use opinions in her various talks and presentations.02/27/2015 - 4:59pm
ZippyDSMleeattack than think.02/27/2015 - 4:58pm
ZippyDSMleeI can admit a lot of the butthurt coming from the other side is frankly a conditioned response learned from past experiences of censorship and social moral crusades. Which it really is not but it’s a forest for the tree’s issue I guess and it’s easier to 02/27/2015 - 4:58pm
ZippyDSMleeAndrew Eisen: Are you not portraying her as someone who does not use opinion in any of her material ?02/27/2015 - 4:56pm
Andrew EisenDepends on the outlet but what the hell does that have to do with anything anyway?02/27/2015 - 4:50pm
ZippyDSMleeAndrew Eisen: I would not go as far to say she’s like the 6 o’clock news but hard news she is not.02/27/2015 - 4:42pm
Andrew EisenYes, Sarkeesian talks about feminist issues through the lens of pop culture media.02/27/2015 - 4:36pm
ZippyDSMleeE. Zachary Knight: Yes but only to the extent that her issues also dwell in reality most of talk radio is 24/7 BS with a hint of pseudo realism. She talks about real issues and uses the games medium as a launching point into the discussion.02/27/2015 - 4:34pm
Andrew EisenWe've been over this again and again and again and again and again and again and again and again and again. Sarkeeisan is not bending the truth.02/27/2015 - 4:31pm
ZippyDSMleeAndrew Eisen: Going to skip on how they like to bend the truth aren't you? I just might one take you up on finding each instance one day… whenever I have energy…and a brain. LOL02/27/2015 - 4:30pm
E. Zachary KnightZippy, Are you accusing Anita of simply complaining about games in order to make money rather than to actually improve the representation of women in games?02/27/2015 - 4:28pm
Andrew EisenIn the sense that they're both people who talk about things they're passionate about, sure.02/27/2015 - 4:24pm
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ZippyDSMleeAndrew Eisen:... so you see absolutely no similarity’s in between Rush and Sarkeesian?02/27/2015 - 4:22pm
Andrew EisenI'm familiar with both Limbaugh and talk radio. What the hell does that have to do with anything?02/27/2015 - 4:19pm
ZippyDSMleeWhat is the reasoning for the criticisms against how fictional characters are portrayed?02/27/2015 - 4:13pm
ZippyDSMleeAndrew Eisen: Reply to what industries. “The I can make money by A milking a niche base and or B saying crazy things industry.“ You’ve never listened to talk radio or heard of Rush Limbaugh have you?02/27/2015 - 4:13pm
Andrew EisenWhat the hell are you talking about?02/27/2015 - 4:05pm
ZippyDSMleeAndrew Eisen: The I can make money by A milking a niche base and or B saying crazy things industry. Then what is the reasoning for the criticisms?02/27/2015 - 4:04pm
 

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