During its post-earnings call this week, Activision blizzard revealed that World of Warcraft subscriptions are down by about five percent. In October 2010, the popular MMORPG had around 12 million subscribers. Now the game enjoys about 11.4 million subscribers. To deal with the drop off, Blizzard’s president Michael Morhaime said that the company has to release future expansion packs in a more timely fashion to contain player drop-off.
"As our players have become more experienced playing World of Warcraft over many years, they have become much better and much faster at consuming content," said Blizzard president Michael Morhaime during a conference call. "And so I think with Cataclysm they were able to consume the content faster than with previous expansions, but that’s why we’re working on developing more content."
"We need to be faster at delivering content to players," he added. "And so that’s one of the reasons that we’re looking to decrease the amount of time in-between expansions."
"What we have seen so far is that people have been consuming this content very quickly, and so the subscriber levels have decreased faster than in previous expansions," he concluded.