Zynga Goes Gaga

May 11, 2011 -

Lady Gaga and Zynga have inked a deal to transform the popular Facebook game FarmVille with various Gaga-isms. The deal is meant to promote the launch of Lady Gaga's latest album "Born this Way." Launching May 17, the promotion gives players the opportunity to unlock and listen to "little monsters" by playing GagaVille, a neighboring farm in FarmVille filled with unicorns, crystals and sheep on motorcycles. The full album also comes bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy.

"I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before," said Lady Gaga. "Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album."

Other cross-promotional activities between Lady Gaga and Zynga include a "Words with Gaga" contest (through Words With Friends) where Zynga and Lady Gaga will reveal a new word each day that relates to the artist or her new album. Participants have a chance to win Lady Gaga prizes, including a signed album and concert tickets to see Lady Gaga perform. Winners will be selected at random each day of the contest.

Lady Gaga virtual items will also be on RewardVille and beyond: Zynga will offer exclusive virtual items across 10 games including CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars. Starting on May 17th, Lady Gaga will announce codes that unlock Lady Gaga-inspired limited edition virtual items on 148 Clear Channel stations.

This is the second time Zynga and Lady Gaga have teamed up. In March 2011, the two teamed up to raise more than $3 million for Japan relief efforts.

For more information on Zynga's promotion, check out www.zynga.com/ladygaga.

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PHX Corpok, done http://www.twitch.tv/trustygemtwitch08/31/2015 - 9:19pm
Andrew EisenFeel free to leave us suggestions on Facebook or Twitter too. We're going to be busy but we'll try our best to keep an eye on 'em.08/31/2015 - 8:59pm
Andrew EisenIt's an interesting idea though. If we do anything, we probably won't know until after the site goes offline so keep an eye on GP social media for announcements.08/31/2015 - 8:59pm
Andrew EisenYeah, we could use my Twitch chat box too. There's always IRC but we don't currently have a GamePolitics channel.08/31/2015 - 8:57pm
Goth_SkunkThough I think the limit is 9 at a time in the hangout, so anyone who can't get in would be stuck out in the 'on air' portion.08/31/2015 - 8:57pm
Andrew EisenFor the show, I'd like the chat open to anyone who wants to watch.08/31/2015 - 8:55pm
PHX CorpI could Set Up a Temporary chatroom on My twitch.TV page while GP is busy updating the site(since I'll be Fighting Megaman Legacy Collection on Xbox one)08/31/2015 - 8:54pm
Goth_SkunkI don't see a problem with inviting viewers. It's not like I'm advocating this to be an open forum, just something specific to GP members.08/31/2015 - 8:53pm
Andrew EisenThat's why I embed the chat box from my Twitch Page. Can't get chat on the YouTube page to work either.08/31/2015 - 8:49pm
Andrew EisenI do but I haven't seen a way to incorporate viewers to chat without specifically inviting them to the event.08/31/2015 - 8:49pm
Goth_SkunkThough I'm surprised you'd not be familiar with this, Andrew. Do you not use Google Hangouts when you do S.P.A.C.?08/31/2015 - 8:45pm
Andrew EisenGP Movie Night!08/31/2015 - 8:41pm
Big PermEveyone should be too busy with phantom pain to notice GP is down. Hail Vidya!08/31/2015 - 8:40pm
Goth_SkunkBut such a hangout *could* be a neat idea. It could be used, for example, for all us GPers to get together and watch the new FemFreq video, and then discuss amongst ourselves in real time what our thoughts are.08/31/2015 - 8:38pm
Goth_Skunkcacophany of voices all trying to talk at once.08/31/2015 - 8:37pm
Goth_SkunkVideo is entirely optional. The only criticism I have of the hangout system is that I don't believe the moderator has the ability to "give the floor" to any one particular individual. Without mutual respect and tact, a Google Hangout can be reduced to a08/31/2015 - 8:37pm
Andrew EisenWell, I can't stream anything because I'm at work all day (still am).08/31/2015 - 8:28pm
Goth_SkunkIt seemed simple enough to me. During a shift at work I was bored and hopped on a Google Hangout that was GamerGate themed and streamed on YouTube. Granted, I was not the host, but joining in seemed fairly straightforward.08/31/2015 - 8:24pm
Andrew EisenSo, like a space where we can all hang out and chat while the site is down? I can dig it. No idea how to do that though. Is there a way to create a public chat in Google Hangout?08/31/2015 - 8:23pm
benohawk@Goth Thirded, I think the motion carries08/31/2015 - 8:17pm

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