Zynga Goes Gaga

May 11, 2011 -

Lady Gaga and Zynga have inked a deal to transform the popular Facebook game FarmVille with various Gaga-isms. The deal is meant to promote the launch of Lady Gaga's latest album "Born this Way." Launching May 17, the promotion gives players the opportunity to unlock and listen to "little monsters" by playing GagaVille, a neighboring farm in FarmVille filled with unicorns, crystals and sheep on motorcycles. The full album also comes bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy.

"I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before," said Lady Gaga. "Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album."

Other cross-promotional activities between Lady Gaga and Zynga include a "Words with Gaga" contest (through Words With Friends) where Zynga and Lady Gaga will reveal a new word each day that relates to the artist or her new album. Participants have a chance to win Lady Gaga prizes, including a signed album and concert tickets to see Lady Gaga perform. Winners will be selected at random each day of the contest.

Lady Gaga virtual items will also be on RewardVille and beyond: Zynga will offer exclusive virtual items across 10 games including CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars. Starting on May 17th, Lady Gaga will announce codes that unlock Lady Gaga-inspired limited edition virtual items on 148 Clear Channel stations.

This is the second time Zynga and Lady Gaga have teamed up. In March 2011, the two teamed up to raise more than $3 million for Japan relief efforts.

For more information on Zynga's promotion, check out www.zynga.com/ladygaga.

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james_fudgeI'm all over the map today. Sorry07/28/2015 - 3:26pm
james_fudgeNM I'll just ask them directly :)07/28/2015 - 3:19pm
james_fudgeWhen i did that interview with that former GG person, I knew their identity.I am just curious if TR does or if this is an "on faith" (from other people) interview.07/28/2015 - 3:18pm
Andrew EisenDaugette said on Twitter he did and the article itself says TR editors did. That's all I know. Not familiar with any of these people. My familiarity with TR is only what Goth and other readers have linked.07/28/2015 - 3:16pm
james_fudgeOr did they take the word of GG's most vocal supporters?07/28/2015 - 3:14pm
james_fudgeDid TechRaptor verify it?07/28/2015 - 3:12pm
james_fudgeThat's not good enough for me. Look who verified it.07/28/2015 - 3:12pm
james_fudgeHold on a second.07/28/2015 - 3:12pm
james_fudgeThank you Andrew07/28/2015 - 3:11pm
james_fudgemy bad!07/28/2015 - 3:11pm
Andrew EisenHere's the aforementioned tweet: https://twitter.com/TheRealRutledge/status/62583949852243558507/28/2015 - 3:06pm
Andrew EisenThird paragraph: "...TechRaptor editors have confirmed he is a AAA developer." Also, Rutledge Daugette, TR's founder, said the same on Twitter (in a conversation I was tagged into for some reason).07/28/2015 - 3:04pm
james_fudgehas anyone verified that this is an actual game developer? TR doesn't say they did.07/28/2015 - 2:55pm
Goth_SkunkThe Interview with TechRaptor comes as a result of a wordpress blogpost titled "The Oppressed Rulers of the Games Industry": http://ow.ly/QchfG07/28/2015 - 2:26pm
Goth_SkunkNext, by TechRaptor: Culture of Fear: Interview With a AAA dev: http://ow.ly/Qch8I07/28/2015 - 2:25pm
Goth_SkunkFirst: Gender prevalence in video games. An infographic. https://imgur.com/QwjTwT207/28/2015 - 2:23pm
Goth_SkunkGot a couple links coming up.07/28/2015 - 2:22pm
Andrew EisenAdditionally, better-than-Twitch quality videos will be available after the event.07/28/2015 - 1:10pm
Andrew EisenFor anyone frustrated by the crappy sound of the SGDQ YouTube videos, I spoke to GDQ Director of Ops Matt Merkle and he told me that the sound issues that plagued earlier videos have been resolved.07/28/2015 - 1:10pm
PHX Corphttp://www.polygon.com/2015/7/27/9050375/street-fighter-5-beta-offline-delayed Street Fighter 5 beta taken offline, now postponed indefinitely07/27/2015 - 9:51pm
 

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