Zynga Goes Gaga

May 11, 2011 -

Lady Gaga and Zynga have inked a deal to transform the popular Facebook game FarmVille with various Gaga-isms. The deal is meant to promote the launch of Lady Gaga's latest album "Born this Way." Launching May 17, the promotion gives players the opportunity to unlock and listen to "little monsters" by playing GagaVille, a neighboring farm in FarmVille filled with unicorns, crystals and sheep on motorcycles. The full album also comes bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy.

"I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before," said Lady Gaga. "Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album."

Other cross-promotional activities between Lady Gaga and Zynga include a "Words with Gaga" contest (through Words With Friends) where Zynga and Lady Gaga will reveal a new word each day that relates to the artist or her new album. Participants have a chance to win Lady Gaga prizes, including a signed album and concert tickets to see Lady Gaga perform. Winners will be selected at random each day of the contest.

Lady Gaga virtual items will also be on RewardVille and beyond: Zynga will offer exclusive virtual items across 10 games including CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars. Starting on May 17th, Lady Gaga will announce codes that unlock Lady Gaga-inspired limited edition virtual items on 148 Clear Channel stations.

This is the second time Zynga and Lady Gaga have teamed up. In March 2011, the two teamed up to raise more than $3 million for Japan relief efforts.

For more information on Zynga's promotion, check out www.zynga.com/ladygaga.

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Goth_SkunkI don't understand. GamerGate supports an open, diverse gaming community for all as well. Google's statement is contradictory.03/05/2015 - 10:59pm
TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
MechaTama31I agree that it's silly to avoid buying a game because one person involved with it said some things you disagree with. But I wonder how many of the people calling it silly this time have boycotted games for, say, Orson Scott Card's involvement?03/05/2015 - 7:40pm
PHX Corphttp://www.myfoxphilly.com/story/28274296/officer-injured Officer In Critical Condition Following Shooting Inside North Phila Game Stop03/05/2015 - 6:55pm
WonderkarpThe Shutup was a quick interjection saying "HEY! EVERYBODY SHUT UP AND LOOK AT THIS!" and I got the Critical Condition from a Local news site. I linked TMZ.03/05/2015 - 6:49pm
Andrew EisenThey call me The Jaws of Life.03/05/2015 - 6:48pm
Goth_SkunkThat's terrible. Now that it's been noted, can we return to Andrew's amazing steel-tearing teeth?03/05/2015 - 6:42pm
Andrew EisenWell, sucks that that happened and I'm glad he's alright (nothing in the article you linked says he's in critical condition) but there's no need for anyone to shut up.03/05/2015 - 6:41pm
WonderkarpEVERYBODY SHUT UP! Harrison Ford is in Critical Condition After A Plane Crash!! D: http://www.tmz.com/2015/03/05/harrison-ford-plane-crash-landing-golf-course-santa-monica/03/05/2015 - 6:38pm
Goth_SkunkIt ruined my joke about your billionaire lifestyle affording you state-of-the-art dentistry. I longed to see you fill your mouth with steel-tearing jaws.03/05/2015 - 6:32pm
Andrew EisenYep, typos happen. Even on the invoices I send for my freelance work. Yeah, that's always super embarrassing.03/05/2015 - 6:29pm
Goth_Skunk"Steel" your fr- aww crap you fixed it.03/05/2015 - 6:26pm
 

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