iOS Game Downloads Dominate Europe, America

May 18, 2011 -

New research from Newzoo and Distimo confirm what most knew already: games represent the largest single app-category on Apple App Stores, and account for half of the downloads of both free and paid Apps. According to the research more than five million games a day were downloaded in the US and six European territories combined during March 2011. Around 63 million iOS gamers in seven countries downloaded an average of 2.5 games per month.

In-game purchases in free and paid games amounted to more than 40 percent of total money spent. Newzoo expects in-game purchases to surpass upfront payments for games in the second half of 2011.

Around 88 percent of downloaded top 300 iOS games are now offered for free, with in-game purchases (both free and paid games) generating approximately two-fifth of total revenues. In-game spending on free games grossed 40 percent of the total revenues for iPhone/iPod Touch and 32 percent for iPad. The data also shows the importance of apps getting exposure on the app charts. Apps ranked in the top 25 see five to six times more downloads than games ranked 26 to 50.

The National Gamers Survey, conducted in March (at around the time the iPad 2 launched in Europe) found that there are now more than 60 million iOS gamers in the US and key European countries. Between six and seven percent of the online population has an iPhone in the US, UK, France and Germany, while Spain, The Netherlands and Belgium trail with three to four percent. The share of iPhone owners who play iOS games is between 50 and 75 percent. Nearly 15 million Americans who play games on mobile phones or tablets actively use an iPad, and in European countries this total is seven million. The iPad is ahead of the PlayStation Portable in terms of the total number of people playing games on a specific device.

The research is part of a new partnership between international games market research firm Newzoo and app store analytics company Distimo. The two firms will work together to provide monthly data on game sales and downloads across all Apple App Stores. The countries covered include the US, UK, Germany, France, Spain, the Netherlands and Belgium.

For more info on both firms check out www.newzoo.com and www.distimo.com.


 
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Craig R.And I'll be perfectly happy in never seeing the phrase 'false flag' ever again, as it is one of the worst notions to ever come out of the camp of the tinfoil brigade that is already completely overused.10/25/2014 - 3:50pm
Craig R.Gone for a week and come back to find GG didn't go away at all. Dammit.10/25/2014 - 3:48pm
Matthew Wilsonif they were serious, they would go to youtube. most youtube game reviewers tend to revew games as product, and tend leave social issues out of it.10/25/2014 - 1:42pm
quiknkoldif the gamergaters were serious, they'd realize that Kotaku and Polygon arent the only games in town, and that with the freedom of the internet, they could create their own websites and achieve the goals they are trying to achieve without arguement.10/25/2014 - 1:35pm
james_fudgehe should have called the police.10/25/2014 - 1:20pm
TechnogeekAt least my statement still holds if it does turn out to be a false flag.10/25/2014 - 1:03pm
NeenekoThough I admit, since doxxing and false flag where heavily used tactics of the GG supporters, while they are not historical tactics used by detractors, I am skeptical how much it is really 'both sides' doing it in any real volume.10/25/2014 - 1:01pm
NeenekoOne thing that makes all of this messy is 'false flag' is a serious concern here. It does not help that the original GG instigators were also known for doing elaborate false flags to discredit feminism themselves.10/25/2014 - 12:59pm
MechaCrashThe guy who got the knife is the one who advocated doxxing, by the way, and was getting court documents about Zoe Quinn so he could publicly post them. It doesn't make what happened to him right, but he deserves no sympathy.10/25/2014 - 12:42pm
TechnogeekNo, that's a pretty shitty thing to do and I fully support the responsible parties getting a visit from the relevant legal authorities.10/25/2014 - 12:17pm
Neo_DrKefkaSomeone anyone tell me how two wrongs somehow make a right? This is becoming exhausting and both sides are out of there minds!10/25/2014 - 11:40am
Neo_DrKefkaSo two GamerGate supporters received a knife and syringe in the mail today. The same GamerGate supporters who said how awful it was were seen in other tweets gathering lists and sending our similar threats or harassment to shut down the other side....10/25/2014 - 11:36am
NeenekoJust look at how interviews are handled. Media tends to pit someone who is at best a journalist, but usually entertainer, against an expert, and it is presented and percieved as if they are equals.10/25/2014 - 7:38am
Neeneko@MC - Focusing on perpetrator does nothing for prevention, the media and public lack the domain knowledge and event details to draw any useful conclusions. All we get are armchair risk experts.10/25/2014 - 7:36am
Neeneko@AE - no name or picture, I like it.10/25/2014 - 7:34am
PHX Corp@MW and AE The news media needs to stop promoting the Shooters. period10/25/2014 - 7:16am
Andrew EisenWhen I write about these massacres, I don't use the shooter's name or picture. I'm not saying everyone has to play it that way but that's how I prefer to do it.10/25/2014 - 12:44am
Andrew EisenYep, it's why the news media stopped spotlighting numbnuts who run out on the field during sporting events.10/25/2014 - 12:01am
Matthew Wilsonin media research its called the copycat effect. it simply says that if the news covers one mass shooting shooter, it increases the likelihood of another person going on a mass shooting.10/25/2014 - 12:00am
Andrew EisenAgreed. It bugs me that I know the names, faces and personal histories of a bunch of mass shooters but I couldn't tell you the name of or recognize a photo of a single one of their victims.10/24/2014 - 11:51pm
 

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