iOS Game Downloads Dominate Europe, America

May 18, 2011 -

New research from Newzoo and Distimo confirm what most knew already: games represent the largest single app-category on Apple App Stores, and account for half of the downloads of both free and paid Apps. According to the research more than five million games a day were downloaded in the US and six European territories combined during March 2011. Around 63 million iOS gamers in seven countries downloaded an average of 2.5 games per month.

In-game purchases in free and paid games amounted to more than 40 percent of total money spent. Newzoo expects in-game purchases to surpass upfront payments for games in the second half of 2011.

Around 88 percent of downloaded top 300 iOS games are now offered for free, with in-game purchases (both free and paid games) generating approximately two-fifth of total revenues. In-game spending on free games grossed 40 percent of the total revenues for iPhone/iPod Touch and 32 percent for iPad. The data also shows the importance of apps getting exposure on the app charts. Apps ranked in the top 25 see five to six times more downloads than games ranked 26 to 50.

The National Gamers Survey, conducted in March (at around the time the iPad 2 launched in Europe) found that there are now more than 60 million iOS gamers in the US and key European countries. Between six and seven percent of the online population has an iPhone in the US, UK, France and Germany, while Spain, The Netherlands and Belgium trail with three to four percent. The share of iPhone owners who play iOS games is between 50 and 75 percent. Nearly 15 million Americans who play games on mobile phones or tablets actively use an iPad, and in European countries this total is seven million. The iPad is ahead of the PlayStation Portable in terms of the total number of people playing games on a specific device.

The research is part of a new partnership between international games market research firm Newzoo and app store analytics company Distimo. The two firms will work together to provide monthly data on game sales and downloads across all Apple App Stores. The countries covered include the US, UK, Germany, France, Spain, the Netherlands and Belgium.

For more info on both firms check out www.newzoo.com and www.distimo.com.


 
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ZippyDSMleeAndrew Eisen: I'll try. ^^02/27/2015 - 5:40pm
ZippyDSMlee james_fudge: That’s what I been doing damnit!! *bites your leg*. LOL All but a couple posts have been written in word 2010. This has had my full attention so I’ve been able to keep some consistency up today which is nice a shame it’s still gibberish ><02/27/2015 - 5:38pm
Andrew EisenLike I said, if you want to have a discussion or get a question answered, I'm more than happy to oblige. All I ask in return is you have enough respect for everyone else to take the time to compose a readable post.02/27/2015 - 5:35pm
ZippyDSMleeI suppose it would be poor of me to say this but thank you for taking the time to reply to my questions, it does help me every now and then to discuss things and update or refine my opinion on stuff.. I do miss the forums here….02/27/2015 - 5:31pm
james_fudgeYou could run it through Word :) It's not that hard.02/27/2015 - 5:30pm
ZippyDSMleeSomething’s I can be clearer on more simple constructs making me better understood. Stack my weaknesses with complex constructs and my bad sense of humor and ya it’s a mess.. Consistent clarity is a pain in the butt for me.02/27/2015 - 5:22pm
ZippyDSMleeHave I ever held a covnersion this long that dose not have issues?02/27/2015 - 5:18pm
ZippyDSMleeBetween being learning disabled and having “quirks” from 5th grade I communicate in streaming conscious, I derive information from written words out of order giving me issues revolving around context.02/27/2015 - 5:17pm
Andrew EisenYou're bullshitting. You can communicate clearly. I've seen you do it. If you want to have a discussion, fine. I'm more than happy to oblige but I'm not going to waste any more of my time if you insist on hiding behind the Zippy character.02/27/2015 - 5:15pm
ZippyDSMleeThose that walk the harsh path of grammar are blind to those that nibble upon it. Of course it helps incoherence is my friend…. LOL02/27/2015 - 5:14pm
Andrew EisenAgain, your comments make no damn sense.02/27/2015 - 5:10pm
ZippyDSMleeMabye if I put my brains in a blender I would think better...I dunno... LOL02/27/2015 - 5:09pm
ZippyDSMleequestion. God this is what I get for writing for the last 3 days…. to much over damn thinking….02/27/2015 - 5:07pm
ZippyDSMleeAndrew Eisen: I was going to say… the basis of feminism(and many things) is group opinion, because she is a part of the group how can she not be influenced by and be lost in whose opinion starts where…but I guess that’s more an existential general human 02/27/2015 - 5:06pm
ZippyDSMleeoy vay this palce hates Noscript I dunno if tis the post being copied from word or scrit issues but it will not let me post sometimes.02/27/2015 - 5:00pm
Andrew EisenYes, I am not portraying her as someone who does not use opinions in her various talks and presentations.02/27/2015 - 4:59pm
ZippyDSMleeattack than think.02/27/2015 - 4:58pm
ZippyDSMleeI can admit a lot of the butthurt coming from the other side is frankly a conditioned response learned from past experiences of censorship and social moral crusades. Which it really is not but it’s a forest for the tree’s issue I guess and it’s easier to 02/27/2015 - 4:58pm
ZippyDSMleeAndrew Eisen: Are you not portraying her as someone who does not use opinion in any of her material ?02/27/2015 - 4:56pm
Andrew EisenDepends on the outlet but what the hell does that have to do with anything anyway?02/27/2015 - 4:50pm
 

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