Play For Japan has managed to raise an impressive $120,000 for Japanese relief efforts since its inception. The charity was put together to support the victims of earthquakes and tsunamis in Japan. A large portion of the country was affected, with nearly 15,000 deaths attributed to the March natural disaster that put the country in turmoil.
Developers, publishers and fans donated game-related merchandise to charity auctions to raise funds for relief organizations such as the Red Cross. The large amount of cash raised to date is a good indicator that the auctions are a great success for the group.
Currently the group is auctioning a variety of God of War-related items. You can check those items out and bid on them here.