June is Entertainment Ratings & Labeling Awareness Month

June 1, 2011 -

With summer vacation on its way later this month in most parts of the country and with children looking for things to do when they aren't outside, it makes perfect sense that June has been declared Entertainment Ratings & Labeling Awareness Month by DiMA, EMA, NARM, and NATO (no, not THAT NATO).

The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners are calling on theatre owners and retailers of movies, music, and video games to highlight and emphasize the motion picture and video game ratings and music labeling systems to their customers.

“Entertainment Ratings and Labeling Awareness Month” is sponsored by the four trade associations through their Coalition of Entertainment Retail Trade Associations (CERTA). It is declared annually to promote the use of entertainment ratings and labels by encouraging retailers to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their employees, and educating their customers about the movie and video game ratings and music labeling systems and store policies.

“There is a bounty of wonderful entertainment options for people of all ages, and the music labeling and motion picture and video game rating systems can help parents choose the right entertainment for their children,” CERTA declared. “While the decision as to what is appropriate for a particular child ultimately rests with the parent, retailers can and do play an important role in empowering parents with the tools necessary to make those decisions: the entertainment ratings and labeling systems.”

Retailers can learn more about CERTA and the entertainment industry’s ratings and labeling systems at www.ERLAM.org. For more on the Parental Advisory Program, click here.


Comments

Re: June is Entertainment Ratings & Labeling Awareness Month

Ironically, this June may also be the month the SCOTUS puts the force of law behind these ratings. 

Re: June is Entertainment Ratings & Labeling Awareness Month

Well, technically California wants to impose its own ratings because, as Leland Yee has said eleventy billion times, the ESRB is like the "Fox guarding the henhosue".

Or are you referring to the Court putting the force of law behind the ESRB by declaring California's law unconstitutional?  I can't really tell. 

Re: June is Entertainment Ratings & Labeling Awareness Month

ESRB would be dismantled in Cali if it passes and government ratings will take over. I  think if the bill dies then ESRB would remain as it always was and not have government backed laws.

Re: June is Entertainment Ratings & Labeling Awareness Month

Meaning that the very same problems the motion picture industry faced would happen all over again for the gaming industry.

A lot of movies were stifled because they couldn't market them nationally because individual states and even towns had their own rating boards and in far too many cases outright prevented a movie from being released in their area, making marketing it nationally next to impossible.

I'm guessing that's the entire point of this bill, to induce a chilling effect, which to me is the exact same as a ban. Especially since developers there would likely pack up and leave the state, removing jobs.

Re: June is Entertainment Ratings & Labeling Awareness Month

All of the above are why this law simply will not stand up.  California is essentially relying on Supreme Court justices being sloppy.

Re: June is Entertainment Ratings & Labeling Awareness Month

Actually, California never appealed the section of the law mandating that the "deviant" video games be labeled 18, something that Sotomayor tore into California's lawyer about. 

 
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IanCSo im guessing a bunch of edutainment games, which a lot of people elsewhere are going gaga over, dot count as classics? Okay. If you don't mind me, i have a sudden urge to play Putt Putt....04/19/2014 - 6:15am
MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
Matthew Wilsonthis is worth a whatch https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C904/18/2014 - 3:43pm
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
 

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