June is Entertainment Ratings & Labeling Awareness Month

June 1, 2011 -

With summer vacation on its way later this month in most parts of the country and with children looking for things to do when they aren't outside, it makes perfect sense that June has been declared Entertainment Ratings & Labeling Awareness Month by DiMA, EMA, NARM, and NATO (no, not THAT NATO).

The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners are calling on theatre owners and retailers of movies, music, and video games to highlight and emphasize the motion picture and video game ratings and music labeling systems to their customers.

“Entertainment Ratings and Labeling Awareness Month” is sponsored by the four trade associations through their Coalition of Entertainment Retail Trade Associations (CERTA). It is declared annually to promote the use of entertainment ratings and labels by encouraging retailers to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their employees, and educating their customers about the movie and video game ratings and music labeling systems and store policies.

“There is a bounty of wonderful entertainment options for people of all ages, and the music labeling and motion picture and video game rating systems can help parents choose the right entertainment for their children,” CERTA declared. “While the decision as to what is appropriate for a particular child ultimately rests with the parent, retailers can and do play an important role in empowering parents with the tools necessary to make those decisions: the entertainment ratings and labeling systems.”

Retailers can learn more about CERTA and the entertainment industry’s ratings and labeling systems at www.ERLAM.org. For more on the Parental Advisory Program, click here.


Comments

Re: June is Entertainment Ratings & Labeling Awareness Month

Ironically, this June may also be the month the SCOTUS puts the force of law behind these ratings. 

Re: June is Entertainment Ratings & Labeling Awareness Month

Well, technically California wants to impose its own ratings because, as Leland Yee has said eleventy billion times, the ESRB is like the "Fox guarding the henhosue".

Or are you referring to the Court putting the force of law behind the ESRB by declaring California's law unconstitutional?  I can't really tell. 

Re: June is Entertainment Ratings & Labeling Awareness Month

ESRB would be dismantled in Cali if it passes and government ratings will take over. I  think if the bill dies then ESRB would remain as it always was and not have government backed laws.

Re: June is Entertainment Ratings & Labeling Awareness Month

Meaning that the very same problems the motion picture industry faced would happen all over again for the gaming industry.

A lot of movies were stifled because they couldn't market them nationally because individual states and even towns had their own rating boards and in far too many cases outright prevented a movie from being released in their area, making marketing it nationally next to impossible.

I'm guessing that's the entire point of this bill, to induce a chilling effect, which to me is the exact same as a ban. Especially since developers there would likely pack up and leave the state, removing jobs.

Re: June is Entertainment Ratings & Labeling Awareness Month

All of the above are why this law simply will not stand up.  California is essentially relying on Supreme Court justices being sloppy.

Re: June is Entertainment Ratings & Labeling Awareness Month

Actually, California never appealed the section of the law mandating that the "deviant" video games be labeled 18, something that Sotomayor tore into California's lawyer about. 

 
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Andrew EisenGoth - Wait, you went to see Pixels just to spite Chipman?07/30/2015 - 10:49am
MechaCrashYou can see Pixels, which requires you to be a moron to enjoy it, or you can actually spend that time and money watching something actually good. Gosh, what a choice.07/30/2015 - 10:49am
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james_fudgeSo what people are saying is PIXELS is a great movie to see if your are comatose.07/30/2015 - 9:47am
ZippyDSMleePixels is something to shut your brain off with and just try and enjoy. The rest of films not so much. LOL07/30/2015 - 8:49am
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Goth_SkunkSee, i didn't enjoy the Transformers films, but I don't really know why. I watched them for the sake of watching them, but I doubt I'd ever have a craving to watch them again. With Pixels, I would.07/30/2015 - 5:12am
Sora-ChanOn topics of movies in general: I usually find the argument of "shut down your brain and enjoy the movie" argument to be annoying. It was something that I was told to do when it came to the transformer movies from Bay, and it irked me when people said it.07/30/2015 - 5:03am
Goth_SkunkI did. And I didn't care much for it, but it was the reason I went and saw the film. The entire thing can be summed up in one sentence: "I didn't like it! If you pay to watch this movie, you're a big smelly poopy-head!"07/30/2015 - 4:56am
MattsworknameI think everyone here has Crono, we just don't agree with him or how he handles himself or his reviews, but thats us07/30/2015 - 4:55am
CronosonicThere are far worse problems Moviebob pointed out about Pixels than it not being 'serious'. Did you even /watch/ his review?07/30/2015 - 4:35am
MattsworknameAlso, newbusters verison. http://newsbusters.org/blogs/nb/tom-blumer/2015/07/29/venezuela-orders-food-producers-divert-output-empty-state-stores07/30/2015 - 4:25am
MattsworknameNot game related, but wow, Were are all those people who sand the praises of venezula now http://hosted.ap.org/dynamic/stories/L/LT_VENEZUELA_FOOD_SHORTAGES?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT07/30/2015 - 4:25am
Goth_Skunk... is one you can acknowledge, then you'll enjoy it.If you CAN'T acknowledge such a mindset, then you must be MovieBob. Welcome to GP. :^)07/30/2015 - 4:13am
Goth_SkunkIf you watch Pixels expecting it to be Film Of The Year, or if you expect a Best Actor performance from Adam Sandler, then yes, you will be disappointed. If the idea that a film can simply be fun and entertaining without needing to be serious...07/30/2015 - 4:12am
MattsworknameIm kinda torn goth, on one hand , the effects look cool, but im not sold on sandler as the star07/30/2015 - 3:54am
Goth_SkunkBut did the film specfically take elements of Space Invaders and dedicate scenes and acts to it? No, they didn't.07/30/2015 - 3:49am
Goth_SkunkThe whole film is kinda centered around a Space Invaders theory.07/30/2015 - 3:49am
 

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