June is Entertainment Ratings & Labeling Awareness Month

June 1, 2011 -

With summer vacation on its way later this month in most parts of the country and with children looking for things to do when they aren't outside, it makes perfect sense that June has been declared Entertainment Ratings & Labeling Awareness Month by DiMA, EMA, NARM, and NATO (no, not THAT NATO).

The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners are calling on theatre owners and retailers of movies, music, and video games to highlight and emphasize the motion picture and video game ratings and music labeling systems to their customers.

“Entertainment Ratings and Labeling Awareness Month” is sponsored by the four trade associations through their Coalition of Entertainment Retail Trade Associations (CERTA). It is declared annually to promote the use of entertainment ratings and labels by encouraging retailers to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their employees, and educating their customers about the movie and video game ratings and music labeling systems and store policies.

“There is a bounty of wonderful entertainment options for people of all ages, and the music labeling and motion picture and video game rating systems can help parents choose the right entertainment for their children,” CERTA declared. “While the decision as to what is appropriate for a particular child ultimately rests with the parent, retailers can and do play an important role in empowering parents with the tools necessary to make those decisions: the entertainment ratings and labeling systems.”

Retailers can learn more about CERTA and the entertainment industry’s ratings and labeling systems at www.ERLAM.org. For more on the Parental Advisory Program, click here.


Comments

Re: June is Entertainment Ratings & Labeling Awareness Month

Ironically, this June may also be the month the SCOTUS puts the force of law behind these ratings. 

Re: June is Entertainment Ratings & Labeling Awareness Month

Well, technically California wants to impose its own ratings because, as Leland Yee has said eleventy billion times, the ESRB is like the "Fox guarding the henhosue".

Or are you referring to the Court putting the force of law behind the ESRB by declaring California's law unconstitutional?  I can't really tell. 

Re: June is Entertainment Ratings & Labeling Awareness Month

ESRB would be dismantled in Cali if it passes and government ratings will take over. I  think if the bill dies then ESRB would remain as it always was and not have government backed laws.

Re: June is Entertainment Ratings & Labeling Awareness Month

Meaning that the very same problems the motion picture industry faced would happen all over again for the gaming industry.

A lot of movies were stifled because they couldn't market them nationally because individual states and even towns had their own rating boards and in far too many cases outright prevented a movie from being released in their area, making marketing it nationally next to impossible.

I'm guessing that's the entire point of this bill, to induce a chilling effect, which to me is the exact same as a ban. Especially since developers there would likely pack up and leave the state, removing jobs.

Re: June is Entertainment Ratings & Labeling Awareness Month

All of the above are why this law simply will not stand up.  California is essentially relying on Supreme Court justices being sloppy.

Re: June is Entertainment Ratings & Labeling Awareness Month

Actually, California never appealed the section of the law mandating that the "deviant" video games be labeled 18, something that Sotomayor tore into California's lawyer about. 

 
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Should ‘sexism’ factor into a video game’s rating?:

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Andrew EisenLink?11/20/2014 - 4:13pm
Wonderkarplook deep for it....reaching much. those kinds of people are what urk me.11/20/2014 - 4:07pm
WonderkarpI got upset the other day when a known feminist blog wrote a large article on how the demo to Pokemon Omega Ruby was Sexist cause you couldnt play as a girl. It was a Demo....who cares? but they went off on how Pokemon in general is sexist but you gotta11/20/2014 - 4:06pm
Andrew EisenHere's the panel that Sarkeesian quote from earlier comes from. Amazing what the proper context does, isn't it? https://www.youtube.com/watch?v=e0qxtKz2vZw11/20/2014 - 3:32pm
NeenekoSomething to keep in mind, we tend to look at physics as 'hard', but math and physics are trivial compared to soc/psych (I have worked in both), but FEELS like it should be simplier.11/20/2014 - 3:17pm
NeenekoI think what tends to make discussing sexism in games difficult is scale, the issues tend to be systemic in nature, but bite sized examples are not... and the systemic part ties into a lot of dry academic stuff requiring domain knowledge not everyone has.11/20/2014 - 3:16pm
Wonderkarpand I jumped for joy when the Cogs went multigendered in GOW. but I also like male protagonists like Kratos or Nathan Drake or Link.11/20/2014 - 2:58pm
Wonderkarp..it needs female options. thats why I prefer biowares games. My Shepard was female(Jennifer Hale <3) and my skyrim player was female. I prefer female characters. But I dont think its a sexism issue. More and more females are coming.11/20/2014 - 2:55pm
WonderkarpMonte, I would argue that with Tomb Raiders sales....remember me though....personally I like games with character customization. I was one of those people miffed at ACUnity over no female assassins. if you give us customization, unless its a sports game..11/20/2014 - 2:53pm
Matthew WilsonI argue it hass less to do with femalw lead, and more to do with marketing and game quality. remember me did not sell bad becouse of a female lead, it was a bad game.11/20/2014 - 2:48pm
MonteWonderKarp, Games with female protgonists have a much harder time. Many publishers shy away from them because they don't think they will sell and many games that do get greenlit wind up getting less marketting or downplay the females in their marketting.11/20/2014 - 2:44pm
Andrew EisenUnfortunately, Thompson is so intertwined with our beat that when he shows up in another story that's right in our wheelhouse, we kinda have to cover him, despite how over him a lot of our readership may be. Anything else you consider "tabloidish"?11/20/2014 - 2:40pm
Wonderkarpand they just did!11/20/2014 - 2:24pm
WonderkarpMy Amiibos Shipped!!! Now Amazon needs to mark my Smash Bros as Shipped11/20/2014 - 2:24pm
WonderkarpI do a lot of streaming and eventually I'll be doing some lets plays. (my cohost lives a while from me but hopefully I'll be moving soon). I will say I keep my lets plays and streams 100% free of any of my political views.11/20/2014 - 2:22pm
WonderkarpBut I'm a Gamer before a GPer :P anywho. I think I'd like to see less stories that seem tabloidish that repeat themselves. Unless like, something serious happened, I dont need to hear about (Example) Jack Thompson on a tv show saying the same thing he did11/20/2014 - 2:13pm
NeenekoI align with wonderkarp on this issue, I may disagree and complain, but things are professional and polite enough here that it seems worth being disagreeable ^_^11/20/2014 - 2:12pm
james_fudgeBesides, you're a GPer first and a GGer second ;)11/20/2014 - 2:06pm
james_fudgeIf we all agreed the world would be a boring place11/20/2014 - 2:05pm
james_fudgeWonderkarp: we do appreciate your support and we're glad you're here.11/20/2014 - 2:05pm
 

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