Microsoft: 40 Percent of Xbox Live Activity is Non-Gaming

June 1, 2011 -

According to Microsoft's corporate communications Vice President Frank Shaw, 40 percent of all Xbox Live activity is non-gaming. Discussing the evolution of the platform as an entertainment brand rather than a pure gaming console - a theme that will be emphasized through the company’s E3 press event later this month - Shaw mentioned how much Xbox Live users are using the system for non-gaming entertainment such as music and movies.

He says that Microsoft MS intends to market Xbox 360 more "as an entertainment brand this year." Microsoft claims that it is seeing 30 hours of video consumption per month per system.

"[For millions] Xbox is the gateway to games, music, movies and TV shows - in short, it is central to entertainment, said Shaw. " And this is true for Microsoft as well. Put simply, Xbox = entertainment and is core to our entertainment strategy. Around the world, the Xbox connects more people to online content and communities through the largest screen in the house than any other device."

"The vision for Xbox is straightforward: All of the entertainment you want. With the people you care about, made easy," adds Shaw. "That is why we've baked social directly into the experience with Xbox Live - connecting gamers, friends and families across the globe. That is why you'll see Xbox marketed more as an entertainment brand this year."

Microsoft's 90-minute E3 press conference will air live on Spike TV, Xbox.com, and the Microsoft News Center next Monday.

Source: Technet


 
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Andrew EisenI think more professional gamblers should get into games publishing. They'll play the odds but they'll also take risks to maximize profits.06/30/2015 - 11:57pm
Andrew EisenAt the end of the day, the ball is rolling and it's rolling in the right direction. Maybe not as fast as we'd like, but it is moving. All we can do is play the games that interest us and make our thoughts known.06/30/2015 - 11:55pm
Matthew Wilsonits unfortunate that the dataset is so tiny for female leads, and is a mixed bag, so money people get the wrong idea.06/30/2015 - 11:54pm
Andrew Eisen"Duke Nukem Forever sold poorly. See? Games staring white guys don't sell!" Pretty silly thing to say.06/30/2015 - 11:50pm
Andrew EisenOr, at the very least, that gamers aren't turned off by female leads.06/30/2015 - 11:49pm
Matthew Wilsonyou would think games like metriod, portal and tomb raider would show that it work, but hopefuly those knew ones will.06/30/2015 - 11:47pm
Andrew EisenBut, luckily strides are being made and the money peoples are slowly learning that diversity -> larger targeted audience -> more potential dollars.06/30/2015 - 11:43pm
Andrew EisenSure does. That's why there should be more than just one or two attempts. (7 games at E3 with female leads and 35 with a gender option. I think it's safe to say that not all of these will fail!)06/30/2015 - 11:42pm
Matthew Wilsonthat puts alot of presure on the early stuff to do well. lets hope games like recode and harizon are good, and sell well.06/30/2015 - 11:38pm
Andrew EisenLuckily, money people also like to follow trends. So, it's a "simple" matter of making proper representation a trend. And wouldn't you know it, we're seeing the beginnings of exactly that!06/30/2015 - 11:34pm
Andrew EisenBut yeah, money people are risk averse. That's why we see so many sequels, reboots, and adaptations. To a lot of money people, "there's no evidence this works because it's rarely ever been tried" is the same as "this doesn't work."06/30/2015 - 11:33pm
Andrew EisenThat's why I think it's worth convincing the money peoples that proper representation (in any of its forms) isn't a financial risk, it's the path to expanding your audience and making even MORE money!06/30/2015 - 11:32pm
Matthew Wilson@AE will I agree, I kinda understand why. when your risking 50 to 100 mil you are going to try to do the safest thing you can sadly.06/30/2015 - 11:27pm
Matthew Wilsonhttps://www.youtube.com/watch?v=p0a6H_7_A5o a fairly impressive fake nx showing by hyberes5606/30/2015 - 11:23pm
Andrew EisenYou see that kind of nonsense in the movie business too.06/30/2015 - 11:02pm
Andrew EisenI think the bigger problem are those who see such things as substantive evidence that games with female leads don't sell well.06/30/2015 - 11:01pm
Matthew Wilsonit doesnt help that games like beyond good and evil did not do well.06/30/2015 - 10:58pm
MechaCrashThey don't advertise games with women leads because they don't sell because they don't advertise them because they don't sell because (repeat ad nauseum).06/30/2015 - 10:52pm
Andrew EisenAnd, with representation getting better and better, I think that's exactly what we'll see over the years.06/30/2015 - 10:49pm
Andrew EisenOf course, there's always the opposite viewpoint: perhaps more women would be inclined to join in the so-called AAA space if representation was better.06/30/2015 - 10:48pm
 

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