Microsoft: 40 Percent of Xbox Live Activity is Non-Gaming

June 1, 2011 -

According to Microsoft's corporate communications Vice President Frank Shaw, 40 percent of all Xbox Live activity is non-gaming. Discussing the evolution of the platform as an entertainment brand rather than a pure gaming console - a theme that will be emphasized through the company’s E3 press event later this month - Shaw mentioned how much Xbox Live users are using the system for non-gaming entertainment such as music and movies.

He says that Microsoft MS intends to market Xbox 360 more "as an entertainment brand this year." Microsoft claims that it is seeing 30 hours of video consumption per month per system.

"[For millions] Xbox is the gateway to games, music, movies and TV shows - in short, it is central to entertainment, said Shaw. " And this is true for Microsoft as well. Put simply, Xbox = entertainment and is core to our entertainment strategy. Around the world, the Xbox connects more people to online content and communities through the largest screen in the house than any other device."

"The vision for Xbox is straightforward: All of the entertainment you want. With the people you care about, made easy," adds Shaw. "That is why we've baked social directly into the experience with Xbox Live - connecting gamers, friends and families across the globe. That is why you'll see Xbox marketed more as an entertainment brand this year."

Microsoft's 90-minute E3 press conference will air live on Spike TV, Xbox.com, and the Microsoft News Center next Monday.

Source: Technet


 
Forgot your password?
Username :
Password :

Poll

Will an M rating hurt Batman: Arkham Knight's sales?:

Shout box

You're not permitted to post shouts.
ZippyDSMleeoy vay this palce hates Noscript I dunno if tis the post being copied from word or scrit issues but it will not let me post sometimes.02/27/2015 - 5:00pm
Andrew EisenYes, I am not portraying her as someone who does not use opinions in her various talks and presentations.02/27/2015 - 4:59pm
ZippyDSMleeattack than think.02/27/2015 - 4:58pm
ZippyDSMleeI can admit a lot of the butthurt coming from the other side is frankly a conditioned response learned from past experiences of censorship and social moral crusades. Which it really is not but it’s a forest for the tree’s issue I guess and it’s easier to 02/27/2015 - 4:58pm
ZippyDSMleeAndrew Eisen: Are you not portraying her as someone who does not use opinion in any of her material ?02/27/2015 - 4:56pm
Andrew EisenDepends on the outlet but what the hell does that have to do with anything anyway?02/27/2015 - 4:50pm
ZippyDSMleeAndrew Eisen: I would not go as far to say she’s like the 6 o’clock news but hard news she is not.02/27/2015 - 4:42pm
Andrew EisenYes, Sarkeesian talks about feminist issues through the lens of pop culture media.02/27/2015 - 4:36pm
ZippyDSMleeE. Zachary Knight: Yes but only to the extent that her issues also dwell in reality most of talk radio is 24/7 BS with a hint of pseudo realism. She talks about real issues and uses the games medium as a launching point into the discussion.02/27/2015 - 4:34pm
Andrew EisenWe've been over this again and again and again and again and again and again and again and again and again. Sarkeeisan is not bending the truth.02/27/2015 - 4:31pm
ZippyDSMleeAndrew Eisen: Going to skip on how they like to bend the truth aren't you? I just might one take you up on finding each instance one day… whenever I have energy…and a brain. LOL02/27/2015 - 4:30pm
E. Zachary KnightZippy, Are you accusing Anita of simply complaining about games in order to make money rather than to actually improve the representation of women in games?02/27/2015 - 4:28pm
Andrew EisenIn the sense that they're both people who talk about things they're passionate about, sure.02/27/2015 - 4:24pm
Andrew EisenThe reasoning for criticism on how female characters are generally portrayed in video games is the same as any other criticism: generally, this is not being done as well as it could.02/27/2015 - 4:23pm
ZippyDSMleeAndrew Eisen:... so you see absolutely no similarity’s in between Rush and Sarkeesian?02/27/2015 - 4:22pm
Andrew EisenI'm familiar with both Limbaugh and talk radio. What the hell does that have to do with anything?02/27/2015 - 4:19pm
ZippyDSMleeWhat is the reasoning for the criticisms against how fictional characters are portrayed?02/27/2015 - 4:13pm
ZippyDSMleeAndrew Eisen: Reply to what industries. “The I can make money by A milking a niche base and or B saying crazy things industry.“ You’ve never listened to talk radio or heard of Rush Limbaugh have you?02/27/2015 - 4:13pm
Andrew EisenWhat the hell are you talking about?02/27/2015 - 4:05pm
ZippyDSMleeAndrew Eisen: The I can make money by A milking a niche base and or B saying crazy things industry. Then what is the reasoning for the criticisms?02/27/2015 - 4:04pm
 

Be Heard - Contact Your Politician