Tapjoy Complains About Apple's Ban on 'Pay-Per-Install'

June 1, 2011 -

Middleware company Tapjoy has complained publicly that Apple's ban of "pay per install" apps and promotions has adversely affected its business and a majority of iOS developers who want to use it. The ban was put in place because of Apple's concerns that developers were paying Tapjoy to boost their game's ranking in the list of top 25 apps.

When an app uses this system, a user is incentivized in some way to install another unrelated app. The developer of the unrelated app then shares the revenue with the original app.

Tapjoy argues that incentivized promotions are "commonplace" and allow developers to create an additional revenue stream. The debate may be that Apple felt like it wasn't getting its fair share of that stream. According to VentureBeat, Tapjoy CEO Mihir Shah attempted to institute a compromise, where a cap "prevented developers from unfairly breaking into the top 25," but it was rejected by Apple.

A Tapjoy survey of developers showed that almost half had begun to receive a large number of customer complaints because of the "sudden inability" to earn in-game currency from installing other apps.

From Apple's perspective, this is a move to bring back fairness of app rankings.

Source: GameIndustry.biz


Comments

Re: Tapjoy Complains About Apple's Ban on 'Pay-Per-Install'

sooo apple banned payed for app advertisements (which no one likes anyways) and someones mad because of it?

tbh i'd pirate an app ( that advertises other things to me that are totally unrelated before i'd waste money on buying ads. and tbh if its worth pirating, its not even worth having, so i just won't have it :) ). unless they somehow (and i've yet to see it happen in small cell phone sized programs) make it completely out of my way so i don't get stuck accidentally clicking it. (EA has a good idea with intigrated little ads that don't do much but ADD to the games immersion)

i mean angry birds advertising angry birds isn't bad IMO as it shows me that theres other versions and neat merchandise i can get if i want. and they still keep it out of my face mostwhat so i dont' have the off chance of clicking it by mistake (Mighty eagle aside, that icon is a nuisance)

i hate ITunes with a passion, i truly do, as it blows on a Windows based system (lockups, memory hogging, crashes, etc..) but i ditched my Android phone for the Iphone ASAP when i could (and payed only $20 to upgrade early... well worth it though)

part of the reason.. the apps on android are so either compeltely useless, or ad ridden it makes them hard to use at all.

so suffering Itunes is hardly a pain, since i can ignore its ads unless i WANT to see them, same goes for other bits on the phone.

i do hope Apple flips them right off.. throw a brother bird at them and knock down their little wall of consumer paid for advertising to said consumer.

if i want an ad shoved in my face every 5 seconds i'll get cable or sattelite.

 
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Krono@prh99 disclosed in an update after #gamergate noticed and called it out.10/02/2014 - 10:04am
Papa MidnightDriving people from their homes. e-Letter bombing (for all practical intents and purposes) advertisers like they're the FCC after a certain Superbowl half-time show to pull advertising from a media outlet for the crime of having an opinion?10/02/2014 - 10:00am
Papa MidnightIt's hard to drape yourself in the glory of your righteous campaign when you're exposing the personal information of a person, and following up with a campaign of harassment (organised or ortherwise). 12 year olds calling your personal cell for Five Guys?10/02/2014 - 9:58am
prh99http://kotaku.com/anna-anthropy-designer-behind-dys4ia-and-triad-and-au-1448084641 <--relationship disclosed10/02/2014 - 9:57am
Papa MidnightEven to this day, that remains the primary citation of those embarking in it. That said, the whole "it's not about harrassment" thing is comparable to making an extremely racist statement, then following up by saying "but I'm not a racist."10/02/2014 - 9:56am
Papa MidnightI think EZK is more spot-on. This may have carried on far beyond it's genesis, but the true driving force of this whole astroturfing campaign was the angst of an ex-boyfriend of Zoe Quinn's.10/02/2014 - 9:54am
KronoAnd that's off the top of my head, specific to Kotaku.10/02/2014 - 9:54am
E. Zachary KnightKrono, yet no one can actually point at any "positive reviews" or otehr press given Quinn by Grayson.10/02/2014 - 9:53am
KronoBeyond that you have Patricia Hernandez writing reviews for, and plugging Anna Anthropy's work. Anna being Patricia's friend and former roomate.10/02/2014 - 9:52am
Sleaker@EZK - I believe there were a few more related to Patreon, and IGF. But regardless of the disclosure thing, that was only half of my statement, and I'm simply trying to speak on the reasons why GG got popular. But you sidestepped my last question there...10/02/2014 - 9:50am
KronoThe only questions is whether or you believe Grayson's previous friendship with her, and possible interest in starting a romance influenced his reporting.10/02/2014 - 9:48am
Krono@EZK There's nothing supposed about Grayson and Quinn having a relationship. Kotaku itself confirmed said romance matching the timeline Eron posted: http://goo.gl/yLgdx910/02/2014 - 9:46am
prh99So far the only "crimes" seem to be editorializing and collaboration outside their respective organizations. If they are going to persist at least point to something actually questionable.10/02/2014 - 9:45am
E. Zachary KnightSo aside from the supposed Kotaku/Quinn relationship, do you have a specific example of said lack of disclosure?10/02/2014 - 9:36am
prh99#gamergate renamed #butthurtfarce10/02/2014 - 9:31am
Sleakerwhat the message that they are actually trying to convey is.10/02/2014 - 9:30am
Sleakerthe fault of the journalist? If a large number of people read these articles and all came to the same conclusion that Gamers were being attacked by journalists as a whole, then it seems the burden of journalists to do a better job of explaining...10/02/2014 - 9:29am
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prh99It definitely prolonged it, we wouldn't be hearing about Intel if not for Gamers are over/dead. Just additional wood for the fire.10/02/2014 - 9:23am
E. Zachary KnightConster, which sites associated "ALL" gamers with the harassment?10/02/2014 - 9:22am
 

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