Tapjoy Complains About Apple's Ban on 'Pay-Per-Install'

June 1, 2011 -

Middleware company Tapjoy has complained publicly that Apple's ban of "pay per install" apps and promotions has adversely affected its business and a majority of iOS developers who want to use it. The ban was put in place because of Apple's concerns that developers were paying Tapjoy to boost their game's ranking in the list of top 25 apps.

When an app uses this system, a user is incentivized in some way to install another unrelated app. The developer of the unrelated app then shares the revenue with the original app.

Tapjoy argues that incentivized promotions are "commonplace" and allow developers to create an additional revenue stream. The debate may be that Apple felt like it wasn't getting its fair share of that stream. According to VentureBeat, Tapjoy CEO Mihir Shah attempted to institute a compromise, where a cap "prevented developers from unfairly breaking into the top 25," but it was rejected by Apple.

A Tapjoy survey of developers showed that almost half had begun to receive a large number of customer complaints because of the "sudden inability" to earn in-game currency from installing other apps.

From Apple's perspective, this is a move to bring back fairness of app rankings.

Source: GameIndustry.biz


Comments

Re: Tapjoy Complains About Apple's Ban on 'Pay-Per-Install'

sooo apple banned payed for app advertisements (which no one likes anyways) and someones mad because of it?

tbh i'd pirate an app ( that advertises other things to me that are totally unrelated before i'd waste money on buying ads. and tbh if its worth pirating, its not even worth having, so i just won't have it :) ). unless they somehow (and i've yet to see it happen in small cell phone sized programs) make it completely out of my way so i don't get stuck accidentally clicking it. (EA has a good idea with intigrated little ads that don't do much but ADD to the games immersion)

i mean angry birds advertising angry birds isn't bad IMO as it shows me that theres other versions and neat merchandise i can get if i want. and they still keep it out of my face mostwhat so i dont' have the off chance of clicking it by mistake (Mighty eagle aside, that icon is a nuisance)

i hate ITunes with a passion, i truly do, as it blows on a Windows based system (lockups, memory hogging, crashes, etc..) but i ditched my Android phone for the Iphone ASAP when i could (and payed only $20 to upgrade early... well worth it though)

part of the reason.. the apps on android are so either compeltely useless, or ad ridden it makes them hard to use at all.

so suffering Itunes is hardly a pain, since i can ignore its ads unless i WANT to see them, same goes for other bits on the phone.

i do hope Apple flips them right off.. throw a brother bird at them and knock down their little wall of consumer paid for advertising to said consumer.

if i want an ad shoved in my face every 5 seconds i'll get cable or sattelite.

 
Forgot your password?
Username :
Password :

Poll

Which group is more ethically challenged?:

Shout box

You're not permitted to post shouts.
InfophileI know the ZE series was in the red in Japan, but international series boosted it to profitability. That may not mean it's more profitable in the west, but it does mean ZE3 wouldn't exist without the western market.07/04/2015 - 7:54am
Consterwhy aren't "Video game players" an option on the poll? :P07/04/2015 - 5:19am
Andrew EisenThat was quick! Pretty accurate cosplay of the new Ghostbuster uniform and proton pack: https://twitter.com/mirabellemusing/status/61673135125394227207/03/2015 - 6:23pm
Matthew Wilson@mast I dont know, but I do know it got a cult fallowing here.07/03/2015 - 6:22pm
MastermuneWasn't the Zero Escape series more popular here than in Japan?07/03/2015 - 6:19pm
Matthew Wilson@mast given the game was revealed in the US, I wouldnt be shocked if it was released at the same time.07/03/2015 - 6:15pm
MastermuneI don't trust the big AAA worldwide simultaneous releases though.07/03/2015 - 5:57pm
Mastermune@Infophile I have come to the conclusion that smaller games like zero escape, JRPG's and the like are actually worth preordering sinc they are limited quantities and since they usually release in japan first we know if there are any issues.07/03/2015 - 5:56pm
Infophile@Matthew! Awesome news. I'd preorder on that shout alone if I didn't have a policy against preordering anymore.07/03/2015 - 5:16pm
Matthew Wilsonzero escape 3 was announced today.07/03/2015 - 4:21pm
Matthew Wilson@pnx I am guessing a ddoss since that is what happened to neogaf, but sony needs to do a investment in psn as a whole. steam is still the most reliable and fastest digital platform I use.07/03/2015 - 3:06pm
PHX Corphttp://www.vg247.com/2015/07/03/psn-is-down-sony-investigating/ not again: PSN is down, Sony investigating07/03/2015 - 3:04pm
Matthew Wilsonhttp://www.vg247.com/2015/07/03/digital-extremes-trespasser-keystone-pc/ if true, this is funny and embarrassing for Digital Extremes. companies need too have better security.07/03/2015 - 2:57pm
Matthew Wilsonhttp://www.gamespot.com/videos/the-point-destiny-the-hardcore-gamers-slot-machine/2300-6425852/ this is very good, and well researched.07/03/2015 - 12:41pm
InfophileOther features to become standard: The ability to remap controls however the hell I want. Quicksave at any time (especially for handheld and mobile games). Plus everything Andrew said07/03/2015 - 10:43am
InfophileRegion-freeing becomes tricky for games with a strong online component though, especially when the servers are run by different branches in different regions.07/03/2015 - 10:41am
InfophileI'm in favor of getting rid of region-locking for any purchased games. I can understand an exception for free, ad-supported games, as many ads are only relevant in certain regions, and it's a ridiculous hassle to get ads for all regions.07/03/2015 - 10:40am
PHX Corphttp://kotaku.com/payday-2-has-been-broken-on-xbox-one-for-three-weeks-1715384186 Payday 2 Has Been Broken On Xbox One For Three Weeks07/03/2015 - 8:44am
Matthew Wilsonhttps://www.reddit.com/r/OutOfTheLoop/comments/3bxduw/why_was_riama_along_with_a_number_of_other_large/ here is a more complete acount of whats going on.07/03/2015 - 1:32am
Matthew Wilsonredit is on fire right now. most subreddits have been set to private.07/03/2015 - 1:24am
 

Be Heard - Contact Your Politician