Tapjoy Complains About Apple's Ban on 'Pay-Per-Install'

June 1, 2011 -

Middleware company Tapjoy has complained publicly that Apple's ban of "pay per install" apps and promotions has adversely affected its business and a majority of iOS developers who want to use it. The ban was put in place because of Apple's concerns that developers were paying Tapjoy to boost their game's ranking in the list of top 25 apps.

When an app uses this system, a user is incentivized in some way to install another unrelated app. The developer of the unrelated app then shares the revenue with the original app.

Tapjoy argues that incentivized promotions are "commonplace" and allow developers to create an additional revenue stream. The debate may be that Apple felt like it wasn't getting its fair share of that stream. According to VentureBeat, Tapjoy CEO Mihir Shah attempted to institute a compromise, where a cap "prevented developers from unfairly breaking into the top 25," but it was rejected by Apple.

A Tapjoy survey of developers showed that almost half had begun to receive a large number of customer complaints because of the "sudden inability" to earn in-game currency from installing other apps.

From Apple's perspective, this is a move to bring back fairness of app rankings.

Source: GameIndustry.biz


Comments

Re: Tapjoy Complains About Apple's Ban on 'Pay-Per-Install'

sooo apple banned payed for app advertisements (which no one likes anyways) and someones mad because of it?

tbh i'd pirate an app ( that advertises other things to me that are totally unrelated before i'd waste money on buying ads. and tbh if its worth pirating, its not even worth having, so i just won't have it :) ). unless they somehow (and i've yet to see it happen in small cell phone sized programs) make it completely out of my way so i don't get stuck accidentally clicking it. (EA has a good idea with intigrated little ads that don't do much but ADD to the games immersion)

i mean angry birds advertising angry birds isn't bad IMO as it shows me that theres other versions and neat merchandise i can get if i want. and they still keep it out of my face mostwhat so i dont' have the off chance of clicking it by mistake (Mighty eagle aside, that icon is a nuisance)

i hate ITunes with a passion, i truly do, as it blows on a Windows based system (lockups, memory hogging, crashes, etc..) but i ditched my Android phone for the Iphone ASAP when i could (and payed only $20 to upgrade early... well worth it though)

part of the reason.. the apps on android are so either compeltely useless, or ad ridden it makes them hard to use at all.

so suffering Itunes is hardly a pain, since i can ignore its ads unless i WANT to see them, same goes for other bits on the phone.

i do hope Apple flips them right off.. throw a brother bird at them and knock down their little wall of consumer paid for advertising to said consumer.

if i want an ad shoved in my face every 5 seconds i'll get cable or sattelite.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Goth_SkunkThe game is 75% sidequests, 25% story. And most of those sidequests are only vaguely related to the main story at all, having very little consequence to the plot at large.05/24/2015 - 1:12pm
Goth_SkunkI'm such a huge BioWare fan that I played through my first playthrough of DA:I without complaint, but on my second time through I certainly took notice of just how much side-quest material there was. It's probably my greatest criticism of the game.05/24/2015 - 1:10pm
ZippyDSMleeI need one of my 70 games to play....mmmmmmmm05/24/2015 - 9:57am
MattsworknameSpent all night playing blood borne, now trapped in the Nightmare frontier and trying to reach the boss so I can maybe warp out again05/24/2015 - 9:21am
MattsworknameYeah, i got started and then made it through t the first few misions anthen blood borne05/23/2015 - 10:13pm
Goth_SkunkWhich one, Dragon Age?05/23/2015 - 8:20pm
Wonderkarpalso waiting patiently for Batman.05/23/2015 - 7:36pm
MattsworknameIn still trying ot beat that game the first time. Freaking game has so much side questing05/23/2015 - 7:34pm
Goth_SkunkPlaying a third and probably final playthrough of Dragon Age: Inquisition. Once that's done, I'll move on to AC: Unity, most likely, then get caught up on A-list games I have yet to play, like Murdered: Soul Suspect and Shadows of Mordor.05/23/2015 - 6:33pm
MattsworknameIf you own a vita and like monster hunter, but dont like the bs filler that goes with it. Try tokiden kiwmai05/23/2015 - 6:11pm
Matthew Wilsonaparently their servers got crushed, but I dont see the game selling well. Nintendo fans tend not to be fans of competitive fps05/23/2015 - 5:48pm
MattsworknameSPlatton looks intersting, Love the are style, gonna give the game a try with the upcoming test fire05/23/2015 - 4:39pm
PHX Corp@Technogeek, I'm returning for one more Run with the Global testfire05/23/2015 - 3:41pm
WonderkarpI'm bouncing all over the place but right now I'd say I'm playing Super Mario 64 trying to max out the stars. 2 worlds and 2 secret stars to go05/23/2015 - 1:12pm
TechnogeekReminder: Splatoon Global Testfire returns this afternoon/evening.05/23/2015 - 12:45pm
Andrew EisenA bit busy with my 30 Days of Netflix project but I did play through the first world of New Super Mario Bros. 2 at a sushi restaurant last night.05/23/2015 - 10:59am
MattsworknameSo, whats everyone playing? Im still knee deep in bloodborne, but finaly beat Rom the spider05/23/2015 - 7:20am
Andrew EisenWe're planning on doing the podcast Saturday evening, as usual.05/23/2015 - 12:32am
Matthew Wilsonmy bad was doing it from my phone.05/22/2015 - 11:34pm
Goth_SkunkMatthew, that's a PDF. Looks like a lobbying report. What's that got to do with The Witcher 3? EDIT: Thanks Mecha.05/22/2015 - 11:33pm
 

Be Heard - Contact Your Politician