Tapjoy Complains About Apple's Ban on 'Pay-Per-Install'

June 1, 2011 -

Middleware company Tapjoy has complained publicly that Apple's ban of "pay per install" apps and promotions has adversely affected its business and a majority of iOS developers who want to use it. The ban was put in place because of Apple's concerns that developers were paying Tapjoy to boost their game's ranking in the list of top 25 apps.

When an app uses this system, a user is incentivized in some way to install another unrelated app. The developer of the unrelated app then shares the revenue with the original app.

Tapjoy argues that incentivized promotions are "commonplace" and allow developers to create an additional revenue stream. The debate may be that Apple felt like it wasn't getting its fair share of that stream. According to VentureBeat, Tapjoy CEO Mihir Shah attempted to institute a compromise, where a cap "prevented developers from unfairly breaking into the top 25," but it was rejected by Apple.

A Tapjoy survey of developers showed that almost half had begun to receive a large number of customer complaints because of the "sudden inability" to earn in-game currency from installing other apps.

From Apple's perspective, this is a move to bring back fairness of app rankings.

Source: GameIndustry.biz


Comments

Re: Tapjoy Complains About Apple's Ban on 'Pay-Per-Install'

sooo apple banned payed for app advertisements (which no one likes anyways) and someones mad because of it?

tbh i'd pirate an app ( that advertises other things to me that are totally unrelated before i'd waste money on buying ads. and tbh if its worth pirating, its not even worth having, so i just won't have it :) ). unless they somehow (and i've yet to see it happen in small cell phone sized programs) make it completely out of my way so i don't get stuck accidentally clicking it. (EA has a good idea with intigrated little ads that don't do much but ADD to the games immersion)

i mean angry birds advertising angry birds isn't bad IMO as it shows me that theres other versions and neat merchandise i can get if i want. and they still keep it out of my face mostwhat so i dont' have the off chance of clicking it by mistake (Mighty eagle aside, that icon is a nuisance)

i hate ITunes with a passion, i truly do, as it blows on a Windows based system (lockups, memory hogging, crashes, etc..) but i ditched my Android phone for the Iphone ASAP when i could (and payed only $20 to upgrade early... well worth it though)

part of the reason.. the apps on android are so either compeltely useless, or ad ridden it makes them hard to use at all.

so suffering Itunes is hardly a pain, since i can ignore its ads unless i WANT to see them, same goes for other bits on the phone.

i do hope Apple flips them right off.. throw a brother bird at them and knock down their little wall of consumer paid for advertising to said consumer.

if i want an ad shoved in my face every 5 seconds i'll get cable or sattelite.

 
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Matthew Wilson@phx you beat me to it. how do you screw up tetris?! my ubisoft this is just stupid. no one should ever preorder a ubisoft game again! ps people should never preorder any game regardles of dev.12/17/2014 - 6:28pm
PHX Corphttp://www.ign.com/videos/2014/12/17/what-the-heck-is-wrong-with-tetris-ps4 I give up on ubisoft12/17/2014 - 6:01pm
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NeenekoThey have and exercise control over which games are allowed on their privately controlled 'open forum'. Their endorsement is fairly minimal since it is only 'we do not reject this', but it is still an endorsement of sorts.12/17/2014 - 3:58pm
NeenekoHistorically there have been issues with libraries allowing some groups but not others. Perhaps 'endorsement' is too strong a word, but their editorial control IS a preapproval process, even if the standards are pretty minimal.12/17/2014 - 3:56pm
E. Zachary KnightLet's put this a different way. My local library allows any group to reserve and use multipurpose rooms. That does not mean that the Library endorses all events that take place in those rooms.12/17/2014 - 12:54pm
E. Zachary KnightValve's editorial control comes from removing problem games and accepting games to Steam. They make no claim over any games otherwise.12/17/2014 - 12:52pm
E. Zachary KnightNeeneko, It is not at all a form of endorsement. Grenlight is an open forum for game developers to pitch their game to Valve/Steam and Steam users. Does Valve have some editorial control? Yes, but not to the point that they preapprove games.12/17/2014 - 12:51pm
Neeneko@EZK - I disagree. Greenlight is built off Valve's brand. While not an explicit endorsement, it is a form of it, otherwise Greenlight would have no value over other platforms.12/17/2014 - 12:05pm
MaskedPixelantehttp://www.latino-review.com/news/exclusive-viola-davis-bags-amanda-waller-role-in-suicide-squad Latino Review says Viola Davis will be Amanda Waller. History of Latino Review says "wait for a REAL news site to confirm".12/17/2014 - 10:48am
PHX Corphttp://www.polygon.com/2014/12/17/7407869/assassins-creed-unity-glitch-broken-problems-xbox-one-patch -Facepalm- Screwup means Assassin's Creed Unity's patch is the 40GB full game on Xbox One12/17/2014 - 10:17am
PHX Corphttp://www.theverge.com/2014/12/16/7401769/the-mpaa-wants-to-strike-at-dns-records-piracy-sopa-leaked-documents Sony leaks reveal Hollywood is trying to break DNS, the backbone of the internet12/17/2014 - 10:05am
E. Zachary KnightA Game being on Greenlight is not an endorsement of said game by Valve, Steam or anyone related to Valve or Steam. Greenlight is a combined sales pitch to Steam and its users.12/17/2014 - 9:51am
E. Zachary KnightThe Life cycle of a Greenlight game: A game gets made->Developer puts it on Greenlight->Gamers vote for it->Valve decides it is worthy of a Steam release->Game is sold on Steam. While the game is merely on greenlight, it is not available for sale on Steam12/17/2014 - 9:50am
InfophileGreenlight games may in the future be sold through Steam. A game there may be "greenlit" and then sold on Steam proper, or it may not, and never actually be sold on steam. That quote refers to them selecting some games from Greenlight which they will sell12/17/2014 - 9:39am
MechaTama31"Today we’ve Greenlit another batch of 50 titles to advance through Steam Greenlight, and be offered worldwide distribution via Steam." Am I missing something here? Because it sounds like Greenlight games are sold through Steam.12/17/2014 - 9:00am
MechaTama31From the Greenlight page: "Browse through the entries here and rate up the games you want to see made available via Steam"12/17/2014 - 8:59am
MechaTama31Greenlight games aren't sold through Steam? Then what exactly *is* Greenlight?12/17/2014 - 8:58am
prh99I just wish if they are going to curate (as selective and rare as that is) for content, they'd do little for quality (like does this game actually function at all). Personally, I avoid GreenLight and Early Access like the plague because of lax standards.12/17/2014 - 1:34am
prh99EZK: My point wasn't that they are responsible for people's purchase decisions, but that their policies and criteria for approval needs some work. As far as refunds go, you know it's bad when EA has a better policy. EA, former worst company in America.12/17/2014 - 1:21am
 

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