UKIE Applauds Bailey Review

June 6, 2011 -

UK video game industry trade  group UKIE issued a press statement today "welcoming" the "Bailey Review of the Commercialisation and Sexualisation of Childhood." The report emphasized the need for "responsible action" of video game developers when it comes to protecting children and the positive steps the industry has taken. In its submission to the Review (found here), UKIE pointed out the positive actions the UK video games industry is already taking to protect children. Those efforts include the introduction of the PEGI age rating system for video games, responsible advertising and online ratings efforts.  UKIE (then as ELSPA) successfully lobbied the government to "enshrine" the PEGI system in the Digital Economy Act 2010.

The video games industry offers parents various tools to make smart choices, and most console systems provide parental controls to keep adult content out of the hands of children. UKIE also says that the video game industry is continuing to improve online safety by expanding the PEGI Online system to "ensure an even safer online gaming environment for children."

On marketing and advertising, UKIE points out that the video games industry achieves a high level of advertising and marketing compliance with the ASA Code and PEGI labeling guidelines. In 2008, a survey by the ASA showed that 99 percent of video games advertisements were compliant with their advertising codes. A recent survey by PEGI to measure the compliance with the PEGI labeling guidelines found that the UK achieved a 78.9 percent compliance rate across all media, with compliance of nearly 90 percent for press advertisements and over 80 percent for TV advertisements.


 
Forgot your password?
Username :
Password :

Poll

Whose next half decade of superhero films are you most looking forward to?:

Shout box

You're not permitted to post shouts.
ZippyDSMleeConster:Some PSP games are 10-20$, you can buy a few then rip them yourself or find an ISO. The emu is PPSSPP.I'm I the only one that hates crisis core?10/31/2014 - 11:28am
ConsterZippy: uh, thanks? Don't know any PSP games, though.10/31/2014 - 10:10am
ZippyDSMleehttp://arstechnica.com/business/2014/10/fcc-reportedly-close-to-reclassifying-isps-as-common-carriers/10/31/2014 - 9:44am
ZippyDSMleesomewhat ammuseing, http://www.ultimate-guitar.com/news/general_music_news/metallica_ask_fans_for_help_with_two_new_reissues.html10/31/2014 - 9:25am
Neo_DrKefkaAnyone remember that portrait from Resident Evil 1 in the gallery about a Middle Aged man full of worries? Anyone know the name of that portrait?10/31/2014 - 12:45am
MechaTama31Yeah, don't see myself getting a Vita or a PSTV...10/31/2014 - 12:04am
E. Zachary KnightWatch Ultron ruin all your Disney childhood memories in this How The Ultron Teaser Should Have Ended. https://www.youtube.com/watch?v=ra1sBRLRFtc10/30/2014 - 9:23pm
ZippyDSMleeConster:they finally made a working worth while PSP emulator.10/30/2014 - 8:10pm
quiknkoldMechatama31, you can get VC2 on the Vita and Vita TV. you have to buy it through PSN on PS3 and transfer it to vita and then playstation tv. I have it on my PS TV and it works10/30/2014 - 7:15pm
MechaTama31I loved Valkyria Chronicles. Still super cheesed off that the sequels were PSP-only... :/10/30/2014 - 6:57pm
ConsterI played Steamworld Dig on the 3DS, and it's pretty fun.10/30/2014 - 6:51pm
Matthew WilsonRECOMMENDED: OS: Windows 7 Processor: Intel Core2 Duo @ 2.8GHz (or equivalent) Memory: 3 GB RAM Graphics: NVIDIA GeForce GTX 280 (or equivalent) Hard Drive: 25 GB available space10/30/2014 - 5:49pm
Matthew Wilsonhere hare the system requirements. make of ithem what you will. MINIMUM: OS: Windows Vista/Windows 7 Processor: Intel Core2 Duo @ 2.0GHz (or equivalent) Memory: 2 GB RAM Graphics: NVIDIA GeForce GTS 240 (or equivalent) Hard Drive: 25 GB available spa10/30/2014 - 5:48pm
Andrew EisenStill a game I really want to play. Hope it's a solid port.10/30/2014 - 5:42pm
Matthew WilsonValkyria Chronicles pc port needs 25ggb. not bad exept this game came out in 08 on the ps3.10/30/2014 - 4:56pm
james_fudgeEZK: my sarcasm senses are tingling ;)10/30/2014 - 4:21pm
Andrew EisenIf it's any consolation, Xbox owners, Wii U owners don't get the game at all. And if we did, we'd probably never get the DLC.10/30/2014 - 4:19pm
MaskedPixelantehttp://kotaku.com/destinys-new-dlc-kinda-screws-over-xbox-players-1652294153 Sucks when the shoe's on the other foot, huh.10/30/2014 - 4:12pm
E. Zachary KnightSo a vocational school in Oklahoma is being evacuated because someone found a briefcase in the bathroom. Imagine that. A briefcase ina school. That's unpossible.10/30/2014 - 3:33pm
prh99Also, Nintendo wants to watch you sleep..for Science! (*in best Cave Johnson voice) http://arstechnica.com/gaming/2014/10/nintendo-wants-to-watch-you-sleep-for-science/10/30/2014 - 2:47pm
 

Be Heard - Contact Your Politician