ESA Releases 2010 Video Game Research Results at E3

June 7, 2011 -

The Entertainment Software Association released its annual report on the state of video game play in North America today at the Electronic Entertainment Expo in Los Angeles. According to the ESA research, 72 percent of American households play video games with 82 percent of those who play being adults. The "2011 Essential Facts About the Computer and Video Game Industry" report also found that 42 percent of gamers are women and that women age 18 or older represent more than one-third of the game-playing population.

In addition, purchases of digital full games, digital add-on content, mobile apps, subscriptions and social network gaming accounted for 24 percent of game sales in 2010, generating right around $5.9 billion in revenue.

The survey also found that parents are "highly involved" in their children's game play and see several benefits of entertainment software. Forty-five percent of parents reported playing video games with their children on a weekly basis, with nine out of ten parents saying they pay attention to the content of the games their children play. In addition, 68 percent of parents believe that games provide mental stimulation or education value, and 57 percent believe games encourage their family to spend time together. Finally, 54 percent believe that games helps their children connect with friends.

Other data from the study:

- The average gamer is 37 years old, while the average game buyer is 41 years old.

- 65 percent of gamers play games with other gamers in person.

- 55 percent of gamers play games on their phones or handheld devices

- 86 percent know of the ESRB and 98 percent are confident in its accuracy and recommendations.

- The majority of parents are present when their children purchase games.

- Consumers spent $25.1 billion on game content, hardware and accessories in 2010.

The 2011 Essential Facts About the Computer and Video Game Industry research was conducted by Ipsos MediaCT who gathered data from almost 1,200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software.

Posted in

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenAdditionally, better-than-Twitch quality videos will be available after the event.07/28/2015 - 1:10pm
Andrew EisenFor anyone frustrated by the crappy sound of the SGDQ YouTube videos, I spoke to GDQ Director of Ops Matt Merkle and he told me that the sound issues that plagued earlier videos have been resolved.07/28/2015 - 1:10pm
PHX Corphttp://www.polygon.com/2015/7/27/9050375/street-fighter-5-beta-offline-delayed Street Fighter 5 beta taken offline, now postponed indefinitely07/27/2015 - 9:51pm
Goth_Skunk@eZeek: Noooooooooo.... ;)07/27/2015 - 8:44pm
MechaTama31Re: Google+, wow. I never in a million years thought they would backpedal on that. I just resigned myself to not using commenting functions on any of their services.07/27/2015 - 6:21pm
E. Zachary KnightGoth, are you saying all women are fat. ;)07/27/2015 - 5:38pm
benohawkMake it more adorable and more gender neutral! Widescreen Dog and 16:9 their 16 kitten sidekicks07/27/2015 - 5:15pm
Goth_SkunkOr, if you prefer, Widescreen Woman.07/27/2015 - 4:12pm
Goth_SkunkWho will save us from this abominable practice?! Introducing WIDESCREEN MAN and his sidekick 16:9!07/27/2015 - 4:10pm
Andrew EisenInteresting coincidence. I tweeted about the evils of vertically oriented video just last night. https://twitter.com/AndrewEisen/status/62549836960397312007/27/2015 - 4:01pm
PHX Corphttps://www.youtube.com/watch?v=iJ_I9-CkzDE The Great Atari Ransack (The Jimquisition) Warning Vertical video syndrome in one scene07/27/2015 - 3:40pm
MattsworknameBout time google07/27/2015 - 3:33pm
james_fudgeugh. TG man :)07/27/2015 - 1:15pm
MechaCrashGoogle drops Google+ requirements for YouTube and other services: http://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/07/27/2015 - 12:55pm
benohawkThat still isn't Steam pay royalties. At best it is Bethesda not being willing to relicense the music,07/27/2015 - 12:51pm
Infophile(cont'd) different service. This often happened with TV shows, where music was only licensed for broadcast, but not for DVD release. So for many older shows, they either have to relicense it or use different/no music for the DVD release.07/27/2015 - 12:36pm
Infophile@benohawk: It most likely comes down to the original licensing agreement for the music in it. Often those agreements only license it for the medium it first releases in, so it has to be re-licensed if it's rereleased in a different form or through a ...07/27/2015 - 12:35pm
benohawkWhy would steam be paying royalties on anything in quake?07/27/2015 - 12:01pm
black mantaI recommend using the KMQuake II patch which supports .ogg music files, then downloading the music from someplace, then dropping it in to a music folder into the \baseq2 directory.07/27/2015 - 10:32am
black mantaI got Quake 2 during the Steam Quakecon sale. Funny thing is, there's no music for it! Guess Steam didn't want to pay the royalty fees or something.07/27/2015 - 10:30am
 

Be Heard - Contact Your Politician