ESA Releases 2010 Video Game Research Results at E3

June 7, 2011 -

The Entertainment Software Association released its annual report on the state of video game play in North America today at the Electronic Entertainment Expo in Los Angeles. According to the ESA research, 72 percent of American households play video games with 82 percent of those who play being adults. The "2011 Essential Facts About the Computer and Video Game Industry" report also found that 42 percent of gamers are women and that women age 18 or older represent more than one-third of the game-playing population.

In addition, purchases of digital full games, digital add-on content, mobile apps, subscriptions and social network gaming accounted for 24 percent of game sales in 2010, generating right around $5.9 billion in revenue.

The survey also found that parents are "highly involved" in their children's game play and see several benefits of entertainment software. Forty-five percent of parents reported playing video games with their children on a weekly basis, with nine out of ten parents saying they pay attention to the content of the games their children play. In addition, 68 percent of parents believe that games provide mental stimulation or education value, and 57 percent believe games encourage their family to spend time together. Finally, 54 percent believe that games helps their children connect with friends.

Other data from the study:

- The average gamer is 37 years old, while the average game buyer is 41 years old.

- 65 percent of gamers play games with other gamers in person.

- 55 percent of gamers play games on their phones or handheld devices

- 86 percent know of the ESRB and 98 percent are confident in its accuracy and recommendations.

- The majority of parents are present when their children purchase games.

- Consumers spent $25.1 billion on game content, hardware and accessories in 2010.

The 2011 Essential Facts About the Computer and Video Game Industry research was conducted by Ipsos MediaCT who gathered data from almost 1,200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software.

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Sleakerthe fault of the journalist? If a large number of people read these articles and all came to the same conclusion that Gamers were being attacked by journalists as a whole, then it seems the burden of journalists to do a better job of explaining...10/02/2014 - 9:29am
Sleaker@EZK - It's not a surprise that articles came out. The surprise is when journalists fail to disclose relationships as they write about the trends, and the content by which the articles contain. Perhaps a large portion was misinterpreted, but isn't that10/02/2014 - 9:28am
prh99It definitely prolonged it, we wouldn't be hearing about Intel if not for Gamers are over/dead. Just additional wood for the fire.10/02/2014 - 9:23am
E. Zachary KnightConster, which sites associated "ALL" gamers with the harassment?10/02/2014 - 9:22am
E. Zachary KnightIs it really a surprise that 15 news sites responed to a very loud and very public shaming campaign against a woman critic of sexism and a woman being attacked unjustly because of the words of an ex-boyfriend.10/02/2014 - 9:19am
ConsterSo a bunch of assholes decided to harass people, sites wrote negative articles associating all gamers with said assholes, and people got so angry about the articles they decided to associate themselves with said assholes?10/02/2014 - 9:18am
Sleaker@EZK - I think you're attributing too much there. I think the reality is actually, if 15 news sites didn't alll write coincidentally 'gamers are dead' articles, in response to a very small number of harassment cases, we wouldn't be here.10/02/2014 - 9:10am
E. Zachary KnightSo what you are saying is that gamergate is a reflexive and defensive reaction to jerks and douchebags being told off?10/02/2014 - 9:06am
Sleaker@prh99 - the ZQ stuff was a catalyst, but GG didn't explode until the Gamers are dead articles popped up everywhere, see article 3 in the link I posted.10/02/2014 - 9:04am
prh99The articles by Leigh Alexander and others were in response to what happened to Anita and Quinn and this toxic subset of gamers. 10/02/2014 - 9:02am
E. Zachary KnightSleaker, My timeline puts events in the order that prh99 just laid out. Had Quinn's ex-boyfriend not been an incredible douchebag, we might not be where we are.10/02/2014 - 9:00am
prh99The blog post by Quinn's exboyfriend suggesting she slept with journalists to get favorable reviews was the impetus for #gamergate.10/02/2014 - 8:54am
SleakerTechRaptor seems to do a decent job of breaking down things in it's currently 6-part series: http://techraptor.net/2014/09/23/good-morning-orthodoxy-1/ - and why atleast for him, the whole Media-thing is offensive.10/02/2014 - 8:53am
SleakerSo from all of the articles I've read that give timelines and show tag trends, there's nothing to support GG being about AS or Quinn. These were a minority of people harassing.. The large portion of GG started when the 'Gamers are dead' articles started.10/02/2014 - 8:45am
prh99Btw apparently they've gone as far as creating a GitHub for this Operation Disrespectful Nod. http://bit.ly/1qsbWcq10/02/2014 - 8:44am
Sleakerthey don't consider the issue. This is the consumeristic nature of a market.10/02/2014 - 8:41am
prh99Attacking their integrity and now getting advertisers to pull their ads from those sites.10/02/2014 - 8:40am
Sleaker@EZK - Telling a company you disagree with the nature of a news sites methodology and feel it negatively impacts the ad-running company as a supporter of said articles is not censorship. It's voicing your opinion that you will vote with your wallet if10/02/2014 - 8:38am
prh99I don't think they have any interested in debate. They scared Anita and Quinn with threats of violence, now they are going to try and damage organizations who called them their behavior.10/02/2014 - 8:36am
E. Zachary KnightWhat I can't understand is why gamergate supporters feel the need to silence their critics. Why can't they simply fight free speech with free speech.10/02/2014 - 8:23am
 

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