Research: The Life and Death of Apps

June 7, 2011 -

MTV Networks released the results from its "Love 'Em or Leave 'Em: Adoption, Abandonment and the App-Addled Consumer" study, which examines the life cycle of apps, from how consumers find them, and why people keep them or delete them. Culled from responses to a survey of more than 1,300 mobile app users, MTVN uncovered some interesting statistics related to the global app market.

Around 91 percent said apps expose them to new things; 87 percent said apps let them have fun no matter where they are or what they're doing; 77 percent said apps serve as personal assistants; 75 percent claim that apps give them time to relax; 73 say that apps allow time to connect and interact with family and friends; and 70 percent said apps make the rest of life better.

When asked what they would rather give up instead of their favorite app, 69 percent of men said their favorite news source, while 68 percent said coffee. Around 68 percent of women said they would rather go a year without soda and 63 percent would give up their favorite reality show.

On how consumers discover apps, 53 percent said that personal recommendations were important in deciding which apps to download, while 52 percent relied on user reviews and 42 percent said seeing a friend use a particular app was a critical component. Additionally, 47 percent discovered apps via app stores from Apple and Android. For free apps, a higher number of positive ratings drives most consumers (50 percent) to download. The second most-important factor (43 percent) is personal recommendations. For paid apps, price (63 percent) is very important, followed by whether there is a free or lite preview version of the app (49 percent).

TV and movie apps can have a shelf life of just a few weeks (38 percent are deleted in the first three weeks after download), but two-thirds of them (66 percent) are checked at least once a day. When users find an entertainment app that they love two-thirds check their favorite TV or Movie app at least once a day, with nearly half (44 percent) checking it several times a day. And for each time it's open, 45 percent spend more than 10 minutes with their favorite TV or Movie app. For gaming apps, the grace period is a little longer. Fewer than 20 percent of gaming apps are deleted in the first three weeks of ownership. Nearly half (49 percent) of gaming app users check their apps at least several times a day.

While the early stages of the app life cycle are often based on recommendations, the final stages are more personal - claims MTVN. Only 37 percent of entertainment apps and 39 of gaming apps continue to be used because friends use the same apps. For TV and movie apps, ease of use (79 percent) and new content (55 percent) are the biggest reasons consumers will use an app for the long term. Better alternatives (55 percent) and lack of new content (42 percent) will drive a consumer to delete an app.

Gamers look for apps that are challenging (75 percent) and easy to use (73 percent). With gaming apps, more than three-fourths (77 percent) of consumers say they'll delete an app simply after they lose interest. Three-fourths (75 percent) of consumers said it's very important that an app is "entertaining or fun to use," while 62 percent said it's very important that an app "feels good" in terms of its touch screen feel. Finally, half of participants said it's very important that an app "constantly has new things for me to see, read or do." More than eight in 10 (83 percent) said they are "often surprised at how useful an app can become even if I don't initially think this is something I need."

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Goth_SkunkMy one regret was paying extra for a DVX seat, which jostles and vibrates in relation to the action on screen. What a waste of money.07/30/2015 - 3:55pm
Goth_SkunkYes, I did watch Pixels just to spite Chipman. I was originally going to see Minions, but moved it down the list. AND I ENJOYED IT. So nuts to you, MechaCrash.07/30/2015 - 3:44pm
Matthew Wilson@phx works fine for me, but I did it the long way. I upgraded, made a recovery drive, than did a full install.07/30/2015 - 3:24pm
Andrew EisenReally liking Child of Light so far (I play on console so UPlay isn't a concern). Gorgeous aesthetic with a fun presentation and battle system. So far, so good!07/30/2015 - 1:36pm
PHX CorpWell I'm offically on Windows 10 Laptop Wise(I had to download the Windows 10 Media tool from Microsoft to get it now rather than waiting for the update through windows update)07/30/2015 - 12:16pm
ZippyDSMleeI dunno I'd go to see it, seems liek dumb fun, better than half assed serious stuff that has so many holes large enough to drive mac trucks through(coughinterstellercouch).07/30/2015 - 10:58am
Andrew EisenGoth - Wait, you went to see Pixels just to spite Chipman?07/30/2015 - 10:49am
MechaCrashYou can see Pixels, which requires you to be a moron to enjoy it, or you can actually spend that time and money watching something actually good. Gosh, what a choice.07/30/2015 - 10:49am
benohawkHot damn, I'm sold. Why see something you can enjoy on multiple levels when you can nap through half the film and still get it all?07/30/2015 - 10:17am
james_fudgeSo what people are saying is PIXELS is a great movie to see if your are comatose.07/30/2015 - 9:47am
ZippyDSMleePixels is something to shut your brain off with and just try and enjoy. The rest of films not so much. LOL07/30/2015 - 8:49am
MechaTama31Child of Light looks interesting, but not "I'm willing to put Uplay on my PC" interesting.07/30/2015 - 7:51am
MattsworknameOn the subject of movies and video games, if you haven't seen it and your a street fighter fan, run down a copy fo Street fighter assassins fist. Its the best video game movie made, and its by a small studio07/30/2015 - 5:37am
Goth_SkunkSee, i didn't enjoy the Transformers films, but I don't really know why. I watched them for the sake of watching them, but I doubt I'd ever have a craving to watch them again. With Pixels, I would.07/30/2015 - 5:12am
Sora-ChanOn topics of movies in general: I usually find the argument of "shut down your brain and enjoy the movie" argument to be annoying. It was something that I was told to do when it came to the transformer movies from Bay, and it irked me when people said it.07/30/2015 - 5:03am
Goth_SkunkI did. And I didn't care much for it, but it was the reason I went and saw the film. The entire thing can be summed up in one sentence: "I didn't like it! If you pay to watch this movie, you're a big smelly poopy-head!"07/30/2015 - 4:56am
MattsworknameI think everyone here has Crono, we just don't agree with him or how he handles himself or his reviews, but thats us07/30/2015 - 4:55am
CronosonicThere are far worse problems Moviebob pointed out about Pixels than it not being 'serious'. Did you even /watch/ his review?07/30/2015 - 4:35am
MattsworknameAlso, newbusters verison. http://newsbusters.org/blogs/nb/tom-blumer/2015/07/29/venezuela-orders-food-producers-divert-output-empty-state-stores07/30/2015 - 4:25am
MattsworknameNot game related, but wow, Were are all those people who sand the praises of venezula now http://hosted.ap.org/dynamic/stories/L/LT_VENEZUELA_FOOD_SHORTAGES?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT07/30/2015 - 4:25am
 

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