In a recent interview with Gamasutra, Trion senior VP of publishing David Reid said that he knows why Blizzard lost 600,000 subscribers - detailed in Activision's most recent earnings call: because of his company's new MMO Rift. Rift recently hit its one million games sold milestone, and according to Reid, this has a lot to do with the decline in World of Warcraft subscriptions.
"We're really pleased with what we're seeing," said Reid. "And beyond that, it was a pleasure to see that in the latest Activision Blizzard earnings call, they inquired about Rift when Blizzard announced that their subscriber numbers went from 12 million to 11.4 million."
"You can do some math... We know very well where those 600,000 people are," he added.
Trion is preparing an update to its newest MMO, which reportedly adds a free character transfer system, among other things. Each character will be entitled to a free character transfer, allowing players to switch from PvP servers to PvE if they so desire.