UKIE Endorses DNA Conference

UK videogame trade group UK Interactive Entertainment Association (UKIE) has given its endorsement to the DNA Conference, which takes place on July 14 at the 1 Victoria Street Conference Centre, in London. The DNA Conference focuses on the "Digital Out-of-Home Interactive Entertainment" (DOE) industry, which includes video amusement, interactive digital attractions & simulators, digital kiosks, exergaming, digital hospitality, retailtainment and edutainment, and other services in the pay-to-play sector.

"UKIE’s remit is to support all aspects of the Interactive entertainment industry," explained Sam Collins, Commercial Manager for UKIE. "We are delighted to be supporting the DNA conference and the exciting work they are doing within the out of home sector. Many UKIE members are already actively engaged in this area and we expect more to enter this developing market."

The one-day event features six sessions covering the cross over between amusement and consumer gaming. After the last session of the day ends, the event will relocate to the banks of the River Thames for a special evening VIP Delegates Reception. Attendance is limited, but you can find out more about the event at

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