Dead Island Trailer Wins at Cannes Lions International Festival of Creativity

June 29, 2011 -

Deep Silver's Dead Island trailer has been awarded a Golden Lion in the Internet Film Lion Category at the 58th Cannes Lions International Festival of Creativity. The video, which some considered a bit controversial, showed a family holiday interrupted by a sudden and mysterious zombie outbreak, with several family members attacking each other after being infected. The trailer was created by Deep Silver together in cooperation with animation studio Axis Productions.

"Receiving a Golden Lion at Cannes is a great honor for Deep Silver. The public response since the reveal of the game with this trailer was truly extraordinary, but it’s also fantastic that the trailer’s creativity has been given this accolade by the jury of the Cannes Lions International Festival of Creativity and that it could stand up against such strong competition," said Georg Larch, international marketing director of Deep Silver. "We also want to thank Axis Productions for their outstanding collaboration in the creation of this trailer."

Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a campaign that can be played with up to four players in co-op mode. Dead Island launches on September 6, 2011 worldwide.

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Re: Dead Island Trailer Wins at Cannes Lions International ...

Yes, it was a great trailer.  Too bad the game looks to be tonally nothing like it (just like We Dare and its trailer!).  Don't get me wrong, it still looks fun but that still strikes me as false advertising.

 

Andrew Eisen

 
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NeenekoWhich is why I completely ignore the site.11/26/2014 - 3:15pm
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MaskedPixelanteUnless you have said DLC already, then you can get the equally broken FarCry 4.11/26/2014 - 2:15pm
WonderkarpI love Boogie. He's awesome.11/26/2014 - 2:02pm
PHX Corphttp://kotaku.com/ubisoft-apologizes-for-assassins-creed-unity-with-free-1663768202 [Sarcasm]Ubisoft Apologizes for making a broken game, gives out free dlc for said broken game[/sarcasm]11/26/2014 - 1:53pm
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Neo_DrKefkaToo add what Andrew said about the The Ralph Retort it is no different from what you read at Gawker. I remember reading The Ralph Retort on how Boogie was the bad guy from being on the fence until he jumped to the GamerGate side.11/26/2014 - 12:42pm
Wonderkarpthat, I do not know the answer too. I see some people saying they wont vote for her because of it. I'm pointing out the irony.11/26/2014 - 12:31pm
Andrew EisenIs this call to not vote for her game widespread or is it just the one tweet from the one guy?11/26/2014 - 12:19pm
Wonderkarphttps://twitter.com/GMShivers here's her twitter if you wanna look. I didnt see any harassment. 11/26/2014 - 12:07pm
Andrew EisenI'm just curious what kind of GamerGater the dev is. Does she harass people? If so, I could understand the desire not to support her. "Very Pro-GG" doesn't tell me anything.11/26/2014 - 12:05pm
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Andrew EisenWarning, light teasing incoming. Ahem. So, not only could you not go a full four hours without reading The Ralph Retort, but you read Kotaku? A site you say you're actively trying to convince others to stay away from? Wow!11/26/2014 - 11:56am
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Wonderkarpthough its kinda ironic, as this cartoon shows. https://pbs.twimg.com/media/B3XCIeQCUAAWWkv.jpg cause I thought it was about wanting more women in games?11/26/2014 - 9:39am
Wonderkarphuh. thats weird... http://steamcommunity.com/sharedfiles/filedetails/?id=34087710511/26/2014 - 9:37am
 

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