Dead Island Trailer Wins at Cannes Lions International Festival of Creativity

June 29, 2011 -

Deep Silver's Dead Island trailer has been awarded a Golden Lion in the Internet Film Lion Category at the 58th Cannes Lions International Festival of Creativity. The video, which some considered a bit controversial, showed a family holiday interrupted by a sudden and mysterious zombie outbreak, with several family members attacking each other after being infected. The trailer was created by Deep Silver together in cooperation with animation studio Axis Productions.

"Receiving a Golden Lion at Cannes is a great honor for Deep Silver. The public response since the reveal of the game with this trailer was truly extraordinary, but it’s also fantastic that the trailer’s creativity has been given this accolade by the jury of the Cannes Lions International Festival of Creativity and that it could stand up against such strong competition," said Georg Larch, international marketing director of Deep Silver. "We also want to thank Axis Productions for their outstanding collaboration in the creation of this trailer."

Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a campaign that can be played with up to four players in co-op mode. Dead Island launches on September 6, 2011 worldwide.

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Re: Dead Island Trailer Wins at Cannes Lions International ...

Yes, it was a great trailer.  Too bad the game looks to be tonally nothing like it (just like We Dare and its trailer!).  Don't get me wrong, it still looks fun but that still strikes me as false advertising.

 

Andrew Eisen

 
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Mattsworknamemeet ips. stupid phone.05/27/2015 - 11:34pm
MattsworknameI feel ups should have a hard line expiration date. if a company doesn't use them for ten years they have to put it on the market or make it open source05/27/2015 - 11:34pm
MechaCrashPride does play a factor. If you sell an IP to someone, and they make a ton of money off it, it makes you look like a tool: why didn't YOU make that money? Better to sit on it than be embarassed that way.05/27/2015 - 10:58pm
ZippyDSMleeAS far as I understand it the suits think sitting on a an IP till the time is right is more profitable than tradeing it around.....hevean forbit soemone use soemthing to make money with....05/27/2015 - 9:58pm
Andrew EisenOh, there's also the Facebook page.05/27/2015 - 4:29pm
hidannikOkay :( Guess I'll just have to YouTube it when I've caught up on all the other podcasts.05/27/2015 - 4:13pm
Andrew EisenI honestly don't know. The show is on my YouTube channel and we promote it here on the site every week.05/27/2015 - 4:11pm
hidannikIs there nothing a podcast app can key on?\05/27/2015 - 4:09pm
Andrew EisenYeah, we lost Libsyn quite some time ago. As such, no RSS or iTunes. We're working on finding a new (and cost effective) home but it's been really slow going.05/27/2015 - 4:07pm
hidannikThe last one on that feed was Feb 905/27/2015 - 4:05pm
hidannikThe feed is at superpac.libsyn.com05/27/2015 - 4:05pm
hidannikI ask because it hasn't shown up in my PocketCasts feed in a while. (I'm currently a month behind)05/27/2015 - 4:02pm
E. Zachary KnightAE, Loved your mom as the guest on your 30 Days of Netflix series. She is one interesting lady.05/27/2015 - 3:47pm
E. Zachary Knighthidannik, If you mean on iTunes, we are working to get it back up there soon. Otherwise, the show must go on. We record live every Saturday at 8pm Central05/27/2015 - 3:47pm
Andrew Eisenhidannik - The podcast will continue this weekend and every weekend after for the foreseeable future. What makes you ask?05/27/2015 - 3:29pm
Matthew WilsonI say no it isnt, but it depends on the reason for not selling it. were the pressured to not sell it. aka target au, or did they chose not to on their own aka gog with hatred.05/27/2015 - 3:28pm
hidannikIs there no more podcast?05/27/2015 - 3:26pm
E. Zachary KnightHere is another thought exercise. How would you feel if game developers traded in IP? http://gamasutra.com/blogs/JorgeMunoz/20150520/243471/Why_dont_developers_buysell_intellectual_property_much_like_other_assets.php05/27/2015 - 3:24pm
Andrew EisenSlightly Mad Studio comments on Wii U version of Project Cars: http://www.nintendolife.com/news/2015/05/exclusive_slightly_mad_studio_head_ian_bell_sets_the_record_straight_on_project_cars_wii_u05/27/2015 - 11:54am
E. Zachary KnightGamasutra has a really interesting interview with the Hatred developers. http://gamasutra.com/blogs/AlbertPalka/20150526/244229/Real_talk_with_Destructive_Creations_Hatred_interview.php05/27/2015 - 10:11am
 

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