Dead Island Trailer Wins at Cannes Lions International Festival of Creativity

June 29, 2011 -

Deep Silver's Dead Island trailer has been awarded a Golden Lion in the Internet Film Lion Category at the 58th Cannes Lions International Festival of Creativity. The video, which some considered a bit controversial, showed a family holiday interrupted by a sudden and mysterious zombie outbreak, with several family members attacking each other after being infected. The trailer was created by Deep Silver together in cooperation with animation studio Axis Productions.

"Receiving a Golden Lion at Cannes is a great honor for Deep Silver. The public response since the reveal of the game with this trailer was truly extraordinary, but it’s also fantastic that the trailer’s creativity has been given this accolade by the jury of the Cannes Lions International Festival of Creativity and that it could stand up against such strong competition," said Georg Larch, international marketing director of Deep Silver. "We also want to thank Axis Productions for their outstanding collaboration in the creation of this trailer."

Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a campaign that can be played with up to four players in co-op mode. Dead Island launches on September 6, 2011 worldwide.

Posted in

Comments

Re: Dead Island Trailer Wins at Cannes Lions International ...

Yes, it was a great trailer.  Too bad the game looks to be tonally nothing like it (just like We Dare and its trailer!).  Don't get me wrong, it still looks fun but that still strikes me as false advertising.

 

Andrew Eisen

 
Forgot your password?
Username :
Password :

Poll

How do you feel about Amazon buying Twitch?:

Shout box

You're not permitted to post shouts.
Andrew EisenFalcon SNUB!!!08/27/2014 - 11:28am
E. Zachary KnightAh. Didn't realize Captain Falcon was from F-Zero. Perhaps they didn't want too much SSB cross over characters.08/27/2014 - 10:30am
ZenEZK they could easily just put Captain Falcon in (they are using his car anyways) and he would be the most recognizable character from the series for the anime, games, and Smash Bros.08/27/2014 - 9:42am
ZenMasked there are also the two from Animal Crossing that are going to be in it. I am wondering what they will do for the Excitebike level they gave a peek at.08/27/2014 - 9:41am
E. Zachary KnightDoes F-Zero really have a character that is recognizable that could be used? I would think the cars and tracks would be more recognizable.08/27/2014 - 8:55am
MaskedPixelantehttp://www.joystiq.com/2014/08/27/rockstar-lohans-gta-5-lawsuit-just-jonas-ing-for-publicity/ Rockstar releases the biggest "no duh" statement in the universe.08/27/2014 - 8:07am
MaskedPixelanteI'm just saying, they're giving us an F-Zero kart and an F-Zero track, but their crossover representative is Link?08/27/2014 - 8:00am
ZenMasked, not really sure what your are talking about lol. They will be giving a total of 6 characters, 8 vehicles, and 16 tracks...plus the Yoshi and Shy Guy sets if you get both packs. Not bad for about the price of a single CoD map pack lol.08/27/2014 - 7:02am
MaskedPixelanteSee the flaw here. Blue Falcon car, F-Zero themed track, and Link as a playable character.08/27/2014 - 6:46am
IanCNext Level Games would like to say hi.08/27/2014 - 6:32am
Uncharted NEShttp://kotaku.com/zelda-f-zero-coming-to-mario-kart-8-162715073008/26/2014 - 11:17pm
Uncharted NESAlso $8 for each or $12 for both.08/26/2014 - 11:16pm
Uncharted NESZelda, Animal Crossing Coming To Mario Kart 8.08/26/2014 - 11:15pm
Andrew EisenNintendo has worked with plenty of western or non-Japan devs. It partners more often with devs in its own country but I wouldn't say it doesn't like western devs.08/26/2014 - 7:36pm
Matthew WilsonOr... give it to the studio that just formed from the old Darksiders guys. yeah I know outside of Retro they do not like working with western devs.08/26/2014 - 6:46pm
MechaTama31They should have just handed the Zelda reins to the team responsible for Okami, because they out-Zelda-ed Zelda.08/26/2014 - 6:08pm
Uncharted NESI miss Nintendo-Capcom Zelda games. ALTTP on the GBA was my first real time really playing through that game. And you know what, it was fun. :P08/26/2014 - 5:42pm
IanC3 and a half amazing games, since Capcom did the A Link to the Past port, and the Four Swords game that was on the cart. So thats 4 games then, id guess.08/26/2014 - 5:03pm
MaskedPixelanteDepends on who's teaming up with what. Zelda plus Capcom gave us three amazing games. Zelda plus Phillips gave us Youtube Poop.08/26/2014 - 3:25pm
E. Zachary KnightNintendo has had a fairly decent track record with teaming up with external development houses to make games based on their IP, at least recently. I hope they keep it up.08/26/2014 - 3:14pm
 

Be Heard - Contact Your Politician