Dead Island Trailer Wins at Cannes Lions International Festival of Creativity

June 29, 2011 -

Deep Silver's Dead Island trailer has been awarded a Golden Lion in the Internet Film Lion Category at the 58th Cannes Lions International Festival of Creativity. The video, which some considered a bit controversial, showed a family holiday interrupted by a sudden and mysterious zombie outbreak, with several family members attacking each other after being infected. The trailer was created by Deep Silver together in cooperation with animation studio Axis Productions.

"Receiving a Golden Lion at Cannes is a great honor for Deep Silver. The public response since the reveal of the game with this trailer was truly extraordinary, but it’s also fantastic that the trailer’s creativity has been given this accolade by the jury of the Cannes Lions International Festival of Creativity and that it could stand up against such strong competition," said Georg Larch, international marketing director of Deep Silver. "We also want to thank Axis Productions for their outstanding collaboration in the creation of this trailer."

Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a campaign that can be played with up to four players in co-op mode. Dead Island launches on September 6, 2011 worldwide.

Posted in

Comments

Re: Dead Island Trailer Wins at Cannes Lions International ...

Yes, it was a great trailer.  Too bad the game looks to be tonally nothing like it (just like We Dare and its trailer!).  Don't get me wrong, it still looks fun but that still strikes me as false advertising.

 

Andrew Eisen

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Goth_Skunk@eZeek: Noooooooooo.... ;)07/27/2015 - 8:44pm
MechaTama31Re: Google+, wow. I never in a million years thought they would backpedal on that. I just resigned myself to not using commenting functions on any of their services.07/27/2015 - 6:21pm
E. Zachary KnightGoth, are you saying all women are fat. ;)07/27/2015 - 5:38pm
benohawkMake it more adorable and more gender neutral! Widescreen Dog and 16:9 their 16 kitten sidekicks07/27/2015 - 5:15pm
Goth_SkunkOr, if you prefer, Widescreen Woman.07/27/2015 - 4:12pm
Goth_SkunkWho will save us from this abominable practice?! Introducing WIDESCREEN MAN and his sidekick 16:9!07/27/2015 - 4:10pm
Andrew EisenInteresting coincidence. I tweeted about the evils of vertically oriented video just last night. https://twitter.com/AndrewEisen/status/62549836960397312007/27/2015 - 4:01pm
PHX Corphttps://www.youtube.com/watch?v=iJ_I9-CkzDE The Great Atari Ransack (The Jimquisition) Warning Vertical video syndrome in one scene07/27/2015 - 3:40pm
MattsworknameBout time google07/27/2015 - 3:33pm
james_fudgeugh. TG man :)07/27/2015 - 1:15pm
MechaCrashGoogle drops Google+ requirements for YouTube and other services: http://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/07/27/2015 - 12:55pm
benohawkThat still isn't Steam pay royalties. At best it is Bethesda not being willing to relicense the music,07/27/2015 - 12:51pm
Infophile(cont'd) different service. This often happened with TV shows, where music was only licensed for broadcast, but not for DVD release. So for many older shows, they either have to relicense it or use different/no music for the DVD release.07/27/2015 - 12:36pm
Infophile@benohawk: It most likely comes down to the original licensing agreement for the music in it. Often those agreements only license it for the medium it first releases in, so it has to be re-licensed if it's rereleased in a different form or through a ...07/27/2015 - 12:35pm
benohawkWhy would steam be paying royalties on anything in quake?07/27/2015 - 12:01pm
black mantaI recommend using the KMQuake II patch which supports .ogg music files, then downloading the music from someplace, then dropping it in to a music folder into the \baseq2 directory.07/27/2015 - 10:32am
black mantaI got Quake 2 during the Steam Quakecon sale. Funny thing is, there's no music for it! Guess Steam didn't want to pay the royalty fees or something.07/27/2015 - 10:30am
black mantaLike EZK, I also have a backlog of games. Right now I'm playing Crysis 3 for the first time, and replaying Quake 2.07/27/2015 - 10:29am
E. Zachary KnightZippy, No. It is because I have a backlog of games a mile long and have not bought to many new games, which includes Mass Effect.07/27/2015 - 9:28am
ZippyDSMleeE. Zachary Knight: Thats becuse you are in love with your Wii! or was that AE? LOL07/27/2015 - 9:01am
 

Be Heard - Contact Your Politician