EEDAR: PSN 'Welcome Back' Program Boosted PS3 Sales

July 12, 2011 -

It may have taken longer than expected but Sony's various services related to the PlayStation 3 are back online all over the world. As part of an apology by the company, it offered a number of free games to PSN members such as Infamous, LittleBigPlanet, Dead Nation and WipEout through a "Welcome Back" program. Sony will be delighted to hear that the program has been called a resounding success by research firm EEDAR.

EEDAR, referencing IGN GamerMetrics data, said that all four Welcome Back titles were in the top 25 of consumer reported title acquisitions in June 2011. Additionally 17 percent of IGN users indicated that they acquired a PSN digital title in June 2011, up from 13 percent in March 2011 before Sony had to take down PSN.

But the most interesting data point in the report indicates that the Welcome Back program may have boosted PS3 game sales as well. From the report:

"Among users claiming title acquisition in June 2011, the PlayStation 3 had a 44% share among 7th generation home consoles, up from 40% prior to the PlayStation Network outage. As with the previous analysis, removing the four Welcome Back titles resulted in a 1% increase in market share from March 2011. While this increase in market share is small, the fact that the PlayStation 3 market share increased both with and without the free offerings indicates that the Welcome Back Program likely boosted sales of other paid content, specifically those available either exclusively through download or those that had a physical or digital purchase options."

Of course it could just be that consumer confidence in Sony' PSN returned at a rapid rate. After nearly two and a half months people just wanted to get back to their routines.

Source: IndustryGamers


Comments

Re: EEDAR: PSN 'Welcome Back' Program Boosted PS3 Sales

I've been saying Sony should just leave the stuff up or arrange a sort of "Welcome to PSN" program. I mean a trial period of Playstation Plus would be a good idea and free stuff is a great way to grease the wheels.

 
Forgot your password?
Username :
Password :

Poll

Which video game platform are you most thankful for?:

Shout box

You're not permitted to post shouts.
MechaCrashI held off on Civ:BE because I am pretty sure it'll get a bigger discount during the Christmas sale.11/26/2014 - 11:09pm
MechaTama31I'm sorely tempted by Civ: BE, but I have to stay strong and remember what it felt like to be repeatedly kicked in the junk by Civ V...11/26/2014 - 10:58pm
MechaCrashNah, just providing more proof that GGers are lying when they claim it's really about ethics in game journalism and not a proxy war against feminism.11/26/2014 - 9:58pm
MaskedPixelanteMSS is Murdered: Soul Suspect.11/26/2014 - 8:34pm
Andrew EisenWhy the interest in Ghomeshi? Is it relevant to something we've been discussing? (Not saying it's not but it seems a rather random thing to bring up.)11/26/2014 - 6:39pm
WonderkarpJian Ghomeshi arrested on sex assault charges, released on $100K bail http://www.citynews.ca/2014/11/26/jian-ghomeshi-arrested-on-sex-assault-charges-released-on-100k-bail/11/26/2014 - 5:55pm
WonderkarpJian Ghomeshi to #Gamergate: Our culture’s toxic masculinity crisis on display http://www.salon.com/2014/10/27/jian_ghomeshi_to_gamergate_americas_toxic_masculinity_crisis_on_display/11/26/2014 - 5:55pm
WonderkarpI saw that. Amiibos are pretty awesome. I have 10 now :P11/26/2014 - 5:49pm
Matthew Wilsonon a weird side of smash news, a level 50 Amiibo almost won a tournament. http://www.siliconera.com/…/story-fox-amiibo-nearly-won-su…/ I guess Nintendo made the cpu ai better.11/26/2014 - 5:44pm
WonderkarpAny of you guys watch Game Grumps? They have an episode detailing alot of the bugs in the hilariously bad Sonic Boom https://www.youtube.com/watch?v=O3Jb3A0HLe4&list=UU9CuvdOVfMPvKCiwdGKL3cQ11/26/2014 - 4:19pm
Andrew EisenI'm blanking. What's MMS?11/26/2014 - 4:16pm
james_fudgeI keep an eye on it for really good deals11/26/2014 - 4:00pm
MaskedPixelanteEhh, MSS is only half off, I can wait for it to go under 1011/26/2014 - 3:48pm
NeenekoWhich is why I completely ignore the site.11/26/2014 - 3:15pm
james_fudgeAHHH Someone bar the door and keep the kids away from the credit cards!11/26/2014 - 3:14pm
Neo_DrKefkaThe Ralph Retort is a toxic mess and the guy is literally building his career on the back of the GamerGate movement. Whether you believe GamerGate is right or wrong this is a man profiteering on this war.11/26/2014 - 2:56pm
WonderkarpTHE STEAM SALES HAVE BEGUN!11/26/2014 - 2:16pm
MaskedPixelanteUnless you have said DLC already, then you can get the equally broken FarCry 4.11/26/2014 - 2:15pm
WonderkarpI love Boogie. He's awesome.11/26/2014 - 2:02pm
PHX Corphttp://kotaku.com/ubisoft-apologizes-for-assassins-creed-unity-with-free-1663768202 [Sarcasm]Ubisoft Apologizes for making a broken game, gives out free dlc for said broken game[/sarcasm]11/26/2014 - 1:53pm
 

Be Heard - Contact Your Politician