EEDAR: PSN 'Welcome Back' Program Boosted PS3 Sales

July 12, 2011 -

It may have taken longer than expected but Sony's various services related to the PlayStation 3 are back online all over the world. As part of an apology by the company, it offered a number of free games to PSN members such as Infamous, LittleBigPlanet, Dead Nation and WipEout through a "Welcome Back" program. Sony will be delighted to hear that the program has been called a resounding success by research firm EEDAR.

EEDAR, referencing IGN GamerMetrics data, said that all four Welcome Back titles were in the top 25 of consumer reported title acquisitions in June 2011. Additionally 17 percent of IGN users indicated that they acquired a PSN digital title in June 2011, up from 13 percent in March 2011 before Sony had to take down PSN.

But the most interesting data point in the report indicates that the Welcome Back program may have boosted PS3 game sales as well. From the report:

"Among users claiming title acquisition in June 2011, the PlayStation 3 had a 44% share among 7th generation home consoles, up from 40% prior to the PlayStation Network outage. As with the previous analysis, removing the four Welcome Back titles resulted in a 1% increase in market share from March 2011. While this increase in market share is small, the fact that the PlayStation 3 market share increased both with and without the free offerings indicates that the Welcome Back Program likely boosted sales of other paid content, specifically those available either exclusively through download or those that had a physical or digital purchase options."

Of course it could just be that consumer confidence in Sony' PSN returned at a rapid rate. After nearly two and a half months people just wanted to get back to their routines.

Source: IndustryGamers


Comments

Re: EEDAR: PSN 'Welcome Back' Program Boosted PS3 Sales

I've been saying Sony should just leave the stuff up or arrange a sort of "Welcome to PSN" program. I mean a trial period of Playstation Plus would be a good idea and free stuff is a great way to grease the wheels.

 
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WonderkarpAndrew, big reason what Iron Patriot does is Harassment is that the only thing he ever posts on is anything remotely related to GamerGate, and its either a general statement with lots of Hashtags and HAHAHAs and whatnot or he takes every comment that05/30/2015 - 6:16pm
ConsterCalling IronPatriot an "it" in the same comment in which you say he dehumanizes you might not be the best of ideas.05/30/2015 - 6:15pm
MattsworknameI think Ip needs to go watch some Team four star and laugh a bit, he seems to serious at times. I think he'd get a kick outta Hellsing ultimate abridged.05/30/2015 - 5:36pm
DocMelonheadPretty much05/30/2015 - 5:33pm
InfophileSo... he's sea-lioning? http://knowyourmeme.com/memes/sea-lioning05/30/2015 - 5:29pm
Goth_SkunkAnd those are examples just targeting me specifically. Nevermind targeting others like Mattsworkname or DocMelonhead or WonderKarp.05/30/2015 - 5:28pm
DocMelonheadWhich is why it's fitting to call him/her a troll; bait the GG sympathizer and attack them through guilt of supporting a hate movement05/30/2015 - 5:28pm
Goth_Skunk1. http://ow.ly/NEH62 | 2. http://ow.ly/NEHfW | 3. http://ow.ly/NEHPN | 4. http://ow.ly/NEHWM | 5. http://ow.ly/NEIcR05/30/2015 - 5:27pm
MattsworknameThe being said, Ip loves to demand you answer specific claims and when you do, he then immedately shifts to another tactic rather then address your repsonses05/30/2015 - 5:23pm
MattsworknameThe problem is that gamergate has no organization or leaders so no one can really claim direct libel unless they got directly named and attacked. The double edged sword of internet activism at work.05/30/2015 - 5:22pm
DocMelonhead@InfoPhile true, but it seems like Iron Patriot been shoving his/her opinion down the the throats of GG sympathizer.05/30/2015 - 5:19pm
InfophilePlus, it discusses a movement, not a person. Libel usually only applies to people in the US (though some countries, like the UK, will hear libel cases against organizations)05/30/2015 - 5:16pm
DocMelonheadBut don't have Iron Patriot get to you Goth_Skunk. He/she just wanted GamerGater to GTHO of GamePolitics and back into their basement.05/30/2015 - 5:16pm
InfophileTo be libel, it has to be a statement of fact, not a matter of opinion. That's easily construable as an opinion, as it reflects on the perceived goals of a movement05/30/2015 - 5:15pm
DocMelonheadI think that GamerGate is nothing but a Failed attempt to kick Women out of Gaming is libel enough.05/30/2015 - 5:13pm
Mattsworknamethat out in people.05/30/2015 - 5:13pm
MattsworknameWhile IM no fan of Ip, and think he acts exceddingly dicksh most of the time, I dont know if its gone far enough to be ,abusive, Uncivil yes, of that I have not doubt, but at the same time, there have been moments when Im also uncivil to ip. he brings05/30/2015 - 5:13pm
InfophileGoth_Skunk: Could you point to an example of libel? That is, a statement that's false, defamatory, and made in either the knowledge it's false or with reckless disregard for the truth (that's the definition in US law, at least)05/30/2015 - 5:12pm
Andrew EisenGP staff will take another look.05/30/2015 - 5:11pm
DocMelonheadBecause right now it seems that Iron Patriot doesn't want GG supporters to go on GamerPolitics and spreads lies about the Movement.05/30/2015 - 5:11pm
 

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