Live Gamer Acquires GamerDNA Media

July 19, 2011 -

Online virtual goods marketplace company Live Gamer has purchased video game ad network GamerDNA and engagement advertising platform BrandPort. Financial terms of these deals were not disclosed.

The core of Live Gamer’s business is its e-commerce platform which provides virtual goods merchandising, analytics, virtual item gifting, support for earned in-game currencies, item storefronts, catalog management, payments gateways, cash-in flows, and more for publishers. Live Gamer has a number of partnerships to handle micropayments including EA, THQ, Sony, and Real Networks.

GamerDNA is the fifth largest games-focused advertising network in the U.S. and Europe, and claims to reach over 48 million total unique visitors per month worldwide. GamerDNA claims that it connects advertisers to popular gaming sites, much like UGO does. Customers include Blizzard, Best Buy, KFC, Ubisoft, Sony Online and Namco Bandai. The company was purchased by Crispy Gamer is 2009 and later changed its name several times - first to Crispy Gamer Media and then GamerDNA Media.

BrandPort, which has already been renamed Live Gamer Ad Elements, provides media and publisher partners with video ad serving, targeting, optimization, and reporting infrastructure.

We were told by a company representative that its recent acquisitions will not see any of the operations under the control of GamerDNA - such as Crispy Gamer and 360Voice - shut down.

Source: TechCrunch

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Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
MechaTama31I agree that it's silly to avoid buying a game because one person involved with it said some things you disagree with. But I wonder how many of the people calling it silly this time have boycotted games for, say, Orson Scott Card's involvement?03/05/2015 - 7:40pm
PHX Corphttp://www.myfoxphilly.com/story/28274296/officer-injured Officer In Critical Condition Following Shooting Inside North Phila Game Stop03/05/2015 - 6:55pm
WonderkarpThe Shutup was a quick interjection saying "HEY! EVERYBODY SHUT UP AND LOOK AT THIS!" and I got the Critical Condition from a Local news site. I linked TMZ.03/05/2015 - 6:49pm
Andrew EisenThey call me The Jaws of Life.03/05/2015 - 6:48pm
Goth_SkunkThat's terrible. Now that it's been noted, can we return to Andrew's amazing steel-tearing teeth?03/05/2015 - 6:42pm
Andrew EisenWell, sucks that that happened and I'm glad he's alright (nothing in the article you linked says he's in critical condition) but there's no need for anyone to shut up.03/05/2015 - 6:41pm
WonderkarpEVERYBODY SHUT UP! Harrison Ford is in Critical Condition After A Plane Crash!! D: http://www.tmz.com/2015/03/05/harrison-ford-plane-crash-landing-golf-course-santa-monica/03/05/2015 - 6:38pm
Goth_SkunkIt ruined my joke about your billionaire lifestyle affording you state-of-the-art dentistry. I longed to see you fill your mouth with steel-tearing jaws.03/05/2015 - 6:32pm
Andrew EisenYep, typos happen. Even on the invoices I send for my freelance work. Yeah, that's always super embarrassing.03/05/2015 - 6:29pm
Goth_Skunk"Steel" your fr- aww crap you fixed it.03/05/2015 - 6:26pm
Andrew EisenReally? Whatever I say? Okay... I'm a handsome, impressively endowed, billionaire genius with a complete set of He-Man action figures and everyone wants to steal my Fruit Loops!03/05/2015 - 6:18pm
PHX Corp@AE I'm still buying Codename S.T.E.A.M. and the New Nintendo 3DS probaly as soon as said game Launches03/05/2015 - 6:16pm
Goth_SkunkWhatever you say.03/05/2015 - 6:15pm
Andrew EisenIf you refuse to buy games that were worked on by someone who doesn't dig Gamergate, you are going to have very, VERY precious few games to play.03/05/2015 - 6:12pm
Andrew EisenOh for the love of cute fluffy kittens...03/05/2015 - 6:08pm
 

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