Live Gamer Acquires GamerDNA Media

July 19, 2011 -

Online virtual goods marketplace company Live Gamer has purchased video game ad network GamerDNA and engagement advertising platform BrandPort. Financial terms of these deals were not disclosed.

The core of Live Gamer’s business is its e-commerce platform which provides virtual goods merchandising, analytics, virtual item gifting, support for earned in-game currencies, item storefronts, catalog management, payments gateways, cash-in flows, and more for publishers. Live Gamer has a number of partnerships to handle micropayments including EA, THQ, Sony, and Real Networks.

GamerDNA is the fifth largest games-focused advertising network in the U.S. and Europe, and claims to reach over 48 million total unique visitors per month worldwide. GamerDNA claims that it connects advertisers to popular gaming sites, much like UGO does. Customers include Blizzard, Best Buy, KFC, Ubisoft, Sony Online and Namco Bandai. The company was purchased by Crispy Gamer is 2009 and later changed its name several times - first to Crispy Gamer Media and then GamerDNA Media.

BrandPort, which has already been renamed Live Gamer Ad Elements, provides media and publisher partners with video ad serving, targeting, optimization, and reporting infrastructure.

We were told by a company representative that its recent acquisitions will not see any of the operations under the control of GamerDNA - such as Crispy Gamer and 360Voice - shut down.

Source: TechCrunch

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Matthew Wilsongiven their past, I do not blame people for thinking they will not change. I think they will keep region locking too.09/02/2014 - 6:48pm
E. Zachary KnightMan. People have no confidence in Nintendo regarding region locking the New 3DS.09/02/2014 - 6:20pm
Andrew EisenThat doesn't mean there has to be a movie though. Having said that, I've no doubt that we will eventually get a Black Panther movie. But Stan Lee will probably learn about it around the same time you and I do.09/02/2014 - 2:34pm
MaskedPixelanteWell they have to get to him eventually. Captain America's shield didn't grow on a tree, the minerals to make it had to come from somewhere, and that somewhere is Wakanda.09/02/2014 - 2:31pm
E. Zachary KnightYes, but it has never been confirmed as in development, or even pre-production.09/02/2014 - 2:21pm
MaskedPixelanteBlack Panther's been on the short list for a while.09/02/2014 - 2:18pm
E. Zachary KnightIt is possible that Stan Lee mispoke. I don't think he knows everything Marvel movies. But it is a sweet idea if true.09/02/2014 - 2:04pm
Andrew EisenSo says Stan Lee who almost certainly wouldn't know.09/02/2014 - 2:04pm
MaskedPixelantehttp://www.cinemablend.com/new/Marvel-Black-Panther-Movie-Confirmed-By-Stan-Lee-66993.html Black Panther is apparently getting a movie. And maybe one for Black Widow, even though I think it's too late for her.09/02/2014 - 1:53pm
Cheater87Look what FINALLY came to Australia uncut! http://www.gamespot.com/articles/left-4-dead-2-gets-reclassified-in-australia/1100-6422038/09/02/2014 - 6:49am
Andrew EisenHence the "Uh, yeah. Obviously."09/02/2014 - 12:53am
SleakerI think Nintendo has proven over the last 2 years that it doesn't.09/02/2014 - 12:31am
Andrew EisenSleaker - Uh, yeah. Obviously.09/01/2014 - 8:20pm
Sleaker@AE - exclusives do not a console business make.09/01/2014 - 8:03pm
Papa MidnightI find it disappointing that, despite the presence of a snopes article and multiple articles countering it, people are still spreading a fake news story about a "SWATter" being sentenced to X (because the number seems to keep changing) years in prison.09/01/2014 - 5:08pm
Papa MidnightAnd resulting in PC gaming continuing to be held back by developer habits09/01/2014 - 5:07pm
Papa MidnightI find it disappointing that the current gen of consoles is representative of 2009-2010 in PC gaming, and will be the bar by which games are released over the next 8 years - resulting in more years of poor PC ports (if they're ever ported)09/01/2014 - 5:06pm
Andrew EisenMeanwhile, 6 of Wii U's top 12 are exclusive: Mario 3D World, Nintendo Land, Pikmin 3, Mario Kart 8, Wonderful 101, and ZombiU. (Wind Waker HD is on the list too but I didn't count it.)09/01/2014 - 4:36pm
Andrew EisenLikewise, only two of Xbox One's top 12 are exclusive: Dead Rising 3 and Ryse: Son of Rome (if you ignore a PC release later this year).09/01/2014 - 4:34pm
Andrew EisenNot to disrespect the current gen of consoles but I find it telling that of the "12 Best Games For The PS4" (per Kotaku), only two are exclusive to the system: Infamous: Second Son and Resogun.09/01/2014 - 4:30pm
 

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