Live Gamer Acquires GamerDNA Media

July 19, 2011 -

Online virtual goods marketplace company Live Gamer has purchased video game ad network GamerDNA and engagement advertising platform BrandPort. Financial terms of these deals were not disclosed.

The core of Live Gamer’s business is its e-commerce platform which provides virtual goods merchandising, analytics, virtual item gifting, support for earned in-game currencies, item storefronts, catalog management, payments gateways, cash-in flows, and more for publishers. Live Gamer has a number of partnerships to handle micropayments including EA, THQ, Sony, and Real Networks.

GamerDNA is the fifth largest games-focused advertising network in the U.S. and Europe, and claims to reach over 48 million total unique visitors per month worldwide. GamerDNA claims that it connects advertisers to popular gaming sites, much like UGO does. Customers include Blizzard, Best Buy, KFC, Ubisoft, Sony Online and Namco Bandai. The company was purchased by Crispy Gamer is 2009 and later changed its name several times - first to Crispy Gamer Media and then GamerDNA Media.

BrandPort, which has already been renamed Live Gamer Ad Elements, provides media and publisher partners with video ad serving, targeting, optimization, and reporting infrastructure.

We were told by a company representative that its recent acquisitions will not see any of the operations under the control of GamerDNA - such as Crispy Gamer and 360Voice - shut down.

Source: TechCrunch

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Papa MidnightAndrew Eisen: https://www.reddit.com/r/eyebleach (Seriously. If you ever need pictures of kittens, and the like).10/24/2014 - 3:58pm
Andrew EisenDammit, now I'm all depressed. I must find pictures of kittens.10/24/2014 - 2:38pm
MaskedPixelantehttp://www.businessinsider.com/shooting-at-pilchuck-high-school-in-marysville-washington-2014-1010/24/2014 - 2:15pm
Andrew EisenIn case anyone was wondering, Nintendo's eShop no longer does that "you don't make money until you've sold x units" thing. http://www.develop-online.net/news/nintendo-no-minimum-sales-needed-for-eshop-revenues/019921010/24/2014 - 1:52pm
MaskedPixelanteGOG needs better web developers. Someone dug into their countdown timer, found numbers using fonts from Indiana Jones, Star Wars and Monkey Island, and pretty much confirmed that LucasArts is coming on Tuesday.10/24/2014 - 1:43pm
Papa MidnightI've seen glowing reviews for Bayonetta 2 so far.10/24/2014 - 1:17pm
Andrew EisenI'm not picking up Bayonetta. Today. Tomorrow's not looking good either. I'll get it eventually though!10/24/2014 - 12:23pm
Infophile@MP: No it doesn't. You're a terrible human being for completely unrelated reasons. (/snark)10/24/2014 - 12:15pm
MaskedPixelantePicked up Bayonetta 2, which according to Polygon means I am now a terrible human being.10/24/2014 - 11:58am
Matthew Wilsonofcourse not he did a video on the new civ game just yesterday.10/24/2014 - 10:32am
Papa MidnightYou think a bit of cancer surgery would keep The Cynical Brit from railing about bad PC ports? Not a chance! :)10/24/2014 - 10:15am
Matthew Wilsonmight be a bit soon only becouse he got out of cancer surgery last week, but ask his email is public.10/24/2014 - 9:56am
Papa MidnightHell, set up a Google Hangout or Skype call, and I'll be happy to join in.10/24/2014 - 9:34am
Papa MidnightBring Totalbiscuit on SuperPAC for Saturday!10/24/2014 - 9:32am
CMinerThere is no journalism/ethics concern that you've raised that would be made weaker by not raising it under the umbrella of GamerGate.10/24/2014 - 9:32am
CMinerNeo: You want to start some healing? Stop using the GamerGate hashtag. Even if you don't believe that it originated with harassers, you have to see that it's been irrevocably tainted by their actions.10/24/2014 - 9:31am
MaskedPixelanteGOG has a four day countdown to their next publisher. All hints suggest Disney, but no guarantee it'll be LucasArts.10/24/2014 - 6:58am
Neo_DrKefkawith a neutral party Moderating it. I've been waiting a long time for a GamerGate to happen but now all I want is the healing to start. Weird huh? Gamers don't need to be attacking gamers we should all be on the same side10/24/2014 - 12:39am
Neo_DrKefkaRight now from what I seen your tweet and the other guys tweet there are hard feelings. Until we start a dialogue with each other I think it will get worse before it will get better. I hope you guys work something out meet in a neutral stream10/24/2014 - 12:37am
Neo_DrKefkaThanks James. Even if a hot/hard headed person likes me thinks the public needs to sit down and discuss this together. We all might not agree right now but if the public does not start talking to each other we are not going anywhere.10/24/2014 - 12:36am
 

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