Live Gamer Acquires GamerDNA Media

July 19, 2011

Online virtual goods marketplace company Live Gamer has purchased video game ad network GamerDNA and engagement advertising platform BrandPort. Financial terms of these deals were not disclosed.

The core of Live Gamer’s business is its e-commerce platform which provides virtual goods merchandising, analytics, virtual item gifting, support for earned in-game currencies, item storefronts, catalog management, payments gateways, cash-in flows, and more for publishers. Live Gamer has a number of partnerships to handle micropayments including EA, THQ, Sony, and Real Networks.

GamerDNA is the fifth largest games-focused advertising network in the U.S. and Europe, and claims to reach over 48 million total unique visitors per month worldwide. GamerDNA claims that it connects advertisers to popular gaming sites, much like UGO does. Customers include Blizzard, Best Buy, KFC, Ubisoft, Sony Online and Namco Bandai. The company was purchased by Crispy Gamer is 2009 and later changed its name several times - first to Crispy Gamer Media and then GamerDNA Media.

BrandPort, which has already been renamed Live Gamer Ad Elements, provides media and publisher partners with video ad serving, targeting, optimization, and reporting infrastructure.

We were told by a company representative that its recent acquisitions will not see any of the operations under the control of GamerDNA - such as Crispy Gamer and 360Voice - shut down.

Source: TechCrunch

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BearDogg-X: @PHX Corp: It's like they're just throwing crap at the wall to see what sticks at this point.05/20/2013 - 12:15pm
Kajex: http://www.rockpapershotgun.com/2013/05/20/neverwinter-money-making-exploit-sees-cryptic-turn-back-time/ My understanding is that none of this was illegal, either.05/20/2013 - 11:42am
PHX Corp: http://www.gamezone.com/news/2013/05/20/violent-video-games-are-bad-for-your-body Most rediclous Study about violent video games ever05/20/2013 - 10:13am
Cecil475: @PHX Corp - The dude's a moron who wouldn't know crap if it came up and kicked him.05/19/2013 - 6:36am
PHX Corp: http://kotaku.com/ea-sports-developer-calls-wii-u-crap-and-nintendo-wa-508481261 EA Sports Canada Moron calls Wii U 'Crap' and Nintendo 'Walking Dead'05/18/2013 - 11:42am
E. Zachary Knight: If the videos are of sufficient quality that people subscribe and watch regularly, then those let's players are providing a service that people want. That is the heart of capitalism. That is not something that should be shamed.05/17/2013 - 8:06am
E. Zachary Knight: I have no idea who either of those people are. However, I still don't see why making a business out of creating let's play videos is somehow evil or wrong.05/17/2013 - 8:04am
MaskedPixelante: It sure is if you're just doing it for the money. See Tobuscus and/or Pewdiepie for what happens when people get into it just for the money.05/17/2013 - 7:30am
E. Zachary Knight: Why is it wrong to make money doing LPs? Why should that be something that should be shamed?05/17/2013 - 6:20am
MaskedPixelante: https://twitter.com/PsychedelicSA/status/335183893214924801 Now here's an interesting, glass half full thought about the Nintendo LP thing. It outs the people who are just doing LPs to make money.05/17/2013 - 5:56am
E. Zachary Knight: I responded in writing to all this "let's play" stuff Nintendo Started. No need for my permission, I won't give it. It's not mine to give. http://divineknightgaming.com/?p=29205/16/2013 - 2:21pm
E. Zachary Knight: Lars Doucet of Levelup Labs has a Reddit going on game companies that allow monetization of Let's Play videos. http://www.reddit.com/r/Games/comments/1egayn/lets_build_a_list_of_game_studios_that_allow/05/16/2013 - 1:04pm
Sleaker: @Imautobot - yah I wouldn't use an emulator as a good first run test of how stable the console is, haha.05/16/2013 - 11:47am
E. Zachary Knight: The 50th person to jump off a bridge is just as dumb if not dumber than the 1st.05/16/2013 - 10:03am
MaskedPixelante: Yeah, let's all jump on Nintendo for doing this, even though they're hardly the first company to do this...05/16/2013 - 9:47am
E. Zachary Knight: Wow Nintendo, this is wrong. http://kotaku.com/nintendo-forcing-ads-on-some-youtube-lets-play-video-50709238305/16/2013 - 8:44am
Imautobot: @Sleaker, further gameplay has revealed that the controller button do stick under the faceplate. Also, The NES emulator (Emuya)keeps crashing on me, though I think a bad ROM is causing it.05/16/2013 - 7:10am
Papa Midnight: AE: I wonder if any other publishers will follow suit.05/15/2013 - 8:12pm
Andrew Eisen: EA is ditching Online Pass. http://venturebeat.com/2013/05/15/ea-kills-its-controversial-online-pass-program/05/15/2013 - 7:20pm
Avalongod: @Zach and quicnkold...I've read the bill and the intent of it is to fear-monger. It's not a balanced message. I don't recall the ESRB being mentioned at all. It's more "keeps your kids away from these movies/games or they'll become violent"05/15/2013 - 4:35pm
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