Analyst Predicts 11 Million Sales for Battlefield 3 in First Year

July 23, 2011 -

Analyst firm Cowen & Company has raised first-year sales estimates for EA's Battlefield 3 from 8 million to 11 million, after noting vigorous pre-order numbers. The firm said that the game is already benefiting from an extensive marketing campaign (some estimate that EA is spending around $50 million to promote the game prior to launch) ahead of its October release on Xbox 360, Ps3, and PC; and it is seeing pre-orders for Battlefield 3 "comparable" to Call of Duty Black Ops' numbers from last year.

The firm also commented on Star Wars: The Old Republic and the market’s reaction to a planned beta test. Yesterday Electronic Arts began taking pre-orders for the game and announced a beta for sometime in September ahead of its expected holiday release. For some reason this caused shares in EA to take a small hit.

"We would have expected this to be greeted as good news, since a 2012 launch appears unlikely, but the mildly negative reaction by ERTS shares yesterday suggests investor expectations for the game are quite high," commented Cowen & Company.

They go on to predict that the game will launch in December, rather than October.

Source: GameIndustry.biz


 
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Wonderkarpthats better, though I'd prefer something a little more than a simple tweet, I'll take it.11/22/2014 - 6:37pm
Andrew EisenKate Edwards' Twitter: "like people, tools are imperfect; we've removed it for now."11/22/2014 - 6:35pm
Andrew EisenHard to say with any certainty but it appears it at least understands the tool didn't do what it thought it did.11/22/2014 - 6:34pm
WonderkarpI've yet to find the IGDA responding too the situation other than deleting a link.11/22/2014 - 6:34pm
Matthew WilsonI hope the IGDA understands why its a mistake, that's all I want.11/22/2014 - 6:33pm
Andrew EisenHeh, lawyering up would be grossly overracting! And really silly. Well, if what the IGDA did say was not enough for you, try contacting them and letting them know how you feel.11/22/2014 - 6:31pm
Wonderkarpall I want is an apology from the IGDA. nothing fancy, not even addressed to me. Just something that says, "We messed up. We're Sorry" thats it. Not exactly those words except Sorry. If I was overreacting, I'd be lawyering up.11/22/2014 - 6:29pm
Andrew EisenI get it, I just think you're taking it the wrong way and overreacting.11/22/2014 - 6:27pm
Wonderkarpatleast Matthew understands why I am miffed at that list11/22/2014 - 6:26pm
Andrew EisenMatthew - That I agree with. Linking to that list was silly. Hopefully IGDA will more carefully vet the resources it links to make sure they do what they're supposed to.11/22/2014 - 6:25pm
Andrew EisenNope. No insults.11/22/2014 - 6:21pm
WonderkarpAnd here come the insults. Wanna throw some more?11/22/2014 - 6:18pm
Andrew EisenYou're an English major? Wow.11/22/2014 - 6:16pm
Matthew Wilsonno I am glad they did, but I want this talked about so it does not happen again.11/22/2014 - 6:15pm
Wonderkarpdude, I'm an english major. It means everybody on that list is a harasser but they couldnt get all the harassers in the list.11/22/2014 - 6:14pm
Andrew EisenPerhaps so, and again, the IGDA took it down. Does that mean nothing to you guys? Are mistakes eternal? Can we never atone? Never make amends? Are we forever damned?11/22/2014 - 6:14pm
Andrew Eisen1. No, that's not what that means. 2. Yeah, I'll be interested to see if there is any tangible damage whatsoever. But hey, I'm not on the list (or maybe I am, I don't know) so maybe I just couldn't understand.11/22/2014 - 6:13pm
Matthew Wilsonthe implacation is that everyone on that list harassed people. that being said I would not be surprised if their lawyer told them to take it down to be safe.11/22/2014 - 6:12pm
Wonderkarpthen I want a public apology from IGDA. I want the IGDA to get on twitter and say "we were wrong, and everybody on that list isnt a harasser".11/22/2014 - 6:11pm
Andrew EisenAs for the person who made the list, I don't see where it says this is a list of people who harass others. Although, feel free to point me in the right direction if it does.11/22/2014 - 6:10pm
 

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