Analyst Predicts 11 Million Sales for Battlefield 3 in First Year

July 23, 2011 -

Analyst firm Cowen & Company has raised first-year sales estimates for EA's Battlefield 3 from 8 million to 11 million, after noting vigorous pre-order numbers. The firm said that the game is already benefiting from an extensive marketing campaign (some estimate that EA is spending around $50 million to promote the game prior to launch) ahead of its October release on Xbox 360, Ps3, and PC; and it is seeing pre-orders for Battlefield 3 "comparable" to Call of Duty Black Ops' numbers from last year.

The firm also commented on Star Wars: The Old Republic and the market’s reaction to a planned beta test. Yesterday Electronic Arts began taking pre-orders for the game and announced a beta for sometime in September ahead of its expected holiday release. For some reason this caused shares in EA to take a small hit.

"We would have expected this to be greeted as good news, since a 2012 launch appears unlikely, but the mildly negative reaction by ERTS shares yesterday suggests investor expectations for the game are quite high," commented Cowen & Company.

They go on to predict that the game will launch in December, rather than October.

Source: GameIndustry.biz


 
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Craig R.1st I heard of Pixels was seeing trailer in theater. Was interested until Sandler appeared, then it became an instant 'Nope'.07/30/2015 - 4:52pm
james_fudgesick burns are not always allowed in the shoutbox.07/30/2015 - 4:28pm
MechaCrashIt's especially funny because I said "you'd have to be a moron to enjoy it," and Goth boasted about enjoying it, as if that does anything to change my opinion of the movie or of him.07/30/2015 - 4:19pm
TechnogeekMatthew: Back when that law was first implemented, I kept trying to come up with a scenario where it would be anything other than an unmitigatedd sisaster. Nothing ever came to mind.07/30/2015 - 4:16pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/new-study-shows-spains-google-tax-has-been-a-disaster-for-publishers/ no duh Sherlock!07/30/2015 - 4:10pm
TechnogeekI can't even make a joke about that. It's like poking fun at Donald Trump's hair.07/30/2015 - 4:01pm
TechnogeekSo you willingly paid more money than you needed to in order to watch a crappy Adam Sandler movie (but I repeat myself), just to spite a reviewer that you can't even spell the name of properly.07/30/2015 - 4:01pm
Goth_SkunkMy one regret was paying extra for a DVX seat, which jostles and vibrates in relation to the action on screen. What a waste of money.07/30/2015 - 3:55pm
Goth_SkunkYes, I did watch Pixels just to spite Chipman. I was originally going to see Minions, but moved it down the list. AND I ENJOYED IT. So nuts to you, MechaCrash.07/30/2015 - 3:44pm
Matthew Wilson@phx works fine for me, but I did it the long way. I upgraded, made a recovery drive, than did a full install.07/30/2015 - 3:24pm
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PHX CorpWell I'm offically on Windows 10 Laptop Wise(I had to download the Windows 10 Media tool from Microsoft to get it now rather than waiting for the update through windows update)07/30/2015 - 12:16pm
ZippyDSMleeI dunno I'd go to see it, seems liek dumb fun, better than half assed serious stuff that has so many holes large enough to drive mac trucks through(coughinterstellercouch).07/30/2015 - 10:58am
Andrew EisenGoth - Wait, you went to see Pixels just to spite Chipman?07/30/2015 - 10:49am
MechaCrashYou can see Pixels, which requires you to be a moron to enjoy it, or you can actually spend that time and money watching something actually good. Gosh, what a choice.07/30/2015 - 10:49am
benohawkHot damn, I'm sold. Why see something you can enjoy on multiple levels when you can nap through half the film and still get it all?07/30/2015 - 10:17am
james_fudgeSo what people are saying is PIXELS is a great movie to see if your are comatose.07/30/2015 - 9:47am
ZippyDSMleePixels is something to shut your brain off with and just try and enjoy. The rest of films not so much. LOL07/30/2015 - 8:49am
MechaTama31Child of Light looks interesting, but not "I'm willing to put Uplay on my PC" interesting.07/30/2015 - 7:51am
MattsworknameOn the subject of movies and video games, if you haven't seen it and your a street fighter fan, run down a copy fo Street fighter assassins fist. Its the best video game movie made, and its by a small studio07/30/2015 - 5:37am
 

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