Analyst Predicts 11 Million Sales for Battlefield 3 in First Year

July 23, 2011 -

Analyst firm Cowen & Company has raised first-year sales estimates for EA's Battlefield 3 from 8 million to 11 million, after noting vigorous pre-order numbers. The firm said that the game is already benefiting from an extensive marketing campaign (some estimate that EA is spending around $50 million to promote the game prior to launch) ahead of its October release on Xbox 360, Ps3, and PC; and it is seeing pre-orders for Battlefield 3 "comparable" to Call of Duty Black Ops' numbers from last year.

The firm also commented on Star Wars: The Old Republic and the market’s reaction to a planned beta test. Yesterday Electronic Arts began taking pre-orders for the game and announced a beta for sometime in September ahead of its expected holiday release. For some reason this caused shares in EA to take a small hit.

"We would have expected this to be greeted as good news, since a 2012 launch appears unlikely, but the mildly negative reaction by ERTS shares yesterday suggests investor expectations for the game are quite high," commented Cowen & Company.

They go on to predict that the game will launch in December, rather than October.

Source: GameIndustry.biz


 
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Matthew Wilson@pm I doubt it. Google seems to be distancing themselves from G+07/25/2014 - 9:31pm
Papa MidnightGoogle+ Integration is coming to Twitch!07/25/2014 - 8:41pm
MaskedPixelanteThis whole Twitch thing just reeks of Google saying "You thought you could get away from us and our policies. That's adorable."07/25/2014 - 2:52pm
Sleaker@james_fudge - hopefully that's the case, but I wont hold my breath for it to happen.07/25/2014 - 1:08pm
SleakerUpdate on crytek situation is a bit ambiguous, but I'm glad they finally said something: http://www.gamesindustry.biz/articles/2014-07-25-crytek-addresses-financial-situation07/25/2014 - 1:07pm
E. Zachary KnightMan Atlas, Why do you not want me to have any money? Why? http://www.atlus.com/tears2/07/25/2014 - 12:06pm
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IanCWelp, twitch is going to suck now. Thanks google.07/25/2014 - 6:30am
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Matthew WilsonGoogle is better than MS or Amazon.07/24/2014 - 5:33pm
Sleaker@AE - I've never seen youtube as a great portal to interact with people from a comment perspective. like ever. The whole interface doesn't really promote that.07/24/2014 - 5:28pm
 

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