Square Enix: Social Gaming Craze Will Fade

July 22, 2011 -

Mike Fisher, the president and CEO of Square Enix US, said that he does not see the current hunger for social gaming lasting forever.

"I grew up a gamer, my entire career is in the games industry," Mike Fischer told Gamasutra.

"So even though right now things like social gaming is already hot, and it's attracting a lot of VC attention, I'm not confident that a lot of that interest will still be there in a number of years as some other category becomes hot down the road."

Fisher went on to emphasize that he believes that it is dangerous to pay too much attention to what could be passing fads.

"For us, it's not about picking winners in the different platforms," he continued. "It's about having great IP and fitting that to the best platform for it. We want all of the platforms to succeed."

Fischer says that platforms do not matter to Square Enix, passion for creating games is what drives his company.

"I'm lucky because we do have an organization really, from top to bottom, that's passionate about games, and that includes myself," he claimed. "That gives me confidence in a long term success as well as just the fact that the trends that right now happen to be hot in the gaming area. Certainly this is a tumultuous time, but unlike some of the other console transitions that we've had in the past, some of the changes in our industry, this is the first time I can recall where we're talking about our audience significantly growing."

Source: MCV

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MaskedPixelanteIt's the golden age of Hitbox, I guess.07/24/2014 - 6:08pm
Matthew Wilsonagain twitch was going to get bought. It was just who was going to buy it . Twitch was not even being able to handle the demand, so hey needed a company with allot of infrastructure to help them. I can understand why you would not want Google to buy it .07/24/2014 - 5:49pm
Andrew Eisen"Google is better than MS or Amazon" Wow. Google, as I mentioned earlier, progressively makes almost everything worse and yet there are still two lesser options. Again, wow!07/24/2014 - 5:43pm
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Matthew WilsonGoogle is better than MS or Amazon.07/24/2014 - 5:33pm
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Sleakerwonder if anyone is going to try and compete with google, I'm not a huge fan of the way they manage their video services.07/24/2014 - 4:41pm
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Papa MidnightThat very thing is somthing that anyone who has been subjected to racial-based targeting online could actually state that they've experienced.07/24/2014 - 11:41am
Papa MidnightPerfect example: "I have yet to talk to a man who has had to call a police officer due to a stalker, only to be told nothing can be done until they are physically assaulted."07/24/2014 - 11:40am
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Papa Midnighthttp://www.polygon.com/2014/7/22/5926193/women-gaming-harassment07/24/2014 - 11:31am
SleakerAhh.. I have a feeling it's because they wanted to put up their own games on their own store.07/24/2014 - 10:56am
MaskedPixelanteRemember in 2012 when they decided to include new releases? That's when the whole service fell apart for me.07/24/2014 - 10:47am
Sleaker@MP - sold out? I thought they were always like this.07/24/2014 - 10:46am
 

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