Mike Fisher, the president and CEO of Square Enix US, said that he does not see the current hunger for social gaming lasting forever.
"I grew up a gamer, my entire career is in the games industry," Mike Fischer told Gamasutra.
"So even though right now things like social gaming is already hot, and it's attracting a lot of VC attention, I'm not confident that a lot of that interest will still be there in a number of years as some other category becomes hot down the road."
Fisher went on to emphasize that he believes that it is dangerous to pay too much attention to what could be passing fads.
"For us, it's not about picking winners in the different platforms," he continued. "It's about having great IP and fitting that to the best platform for it. We want all of the platforms to succeed."
Fischer says that platforms do not matter to Square Enix, passion for creating games is what drives his company.
"I'm lucky because we do have an organization really, from top to bottom, that's passionate about games, and that includes myself," he claimed. "That gives me confidence in a long term success as well as just the fact that the trends that right now happen to be hot in the gaming area. Certainly this is a tumultuous time, but unlike some of the other console transitions that we've had in the past, some of the changes in our industry, this is the first time I can recall where we're talking about our audience significantly growing."