Walmart Will Now Provide Sales Data to Research Firms

July 23, 2011 -

It only took them a decade to come around. Walmart has decided to begin providing its U.S. sales data to outside parties, including research firms we care about such as Nielsen and NPD Group. All this is according to a report in Advertising Age.

For the last 10 years, NPD has been unable to provide data for retail game sales at Walmart and its Sam's Club stores, leaving a gaping hole in the numbers that firms such as NPD provides. With access to the Walmart and Sam's Club data, NPD could provide a more detailed picture of how video games are performing at retail in the U.S.

Nielsen has said that it will start providing Walmart and Sam's Club data to its clients in "a few months." NPD has not commented officially on this story.

Source: Gamasutra


 
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MattsworknameThat is a possibility, they looked like offical articles but its possible they are different from the articles you mentoin07/31/2015 - 7:28pm
Andrew EisenNot unless he's referring to a completely different set of Gamers Are Dead articles.07/31/2015 - 7:19pm
MattsworknameIT is possibel the articles aren't readily visable or no longer show up on the sites diretly, as over time they might have been shuffled around to get them outta teh spot lights07/31/2015 - 7:18pm
MattsworknameThe video proves otherwise andrew, the links to shaws research are in the articles themselves07/31/2015 - 7:17pm
RedMageAs someone who writes extensively himself, I can see when writing has been influenced by boiling anger from a mile away.07/31/2015 - 7:12pm
RedMageI also didn't see Leigh Alexander's original article as an attack on gamers; it was just poorly written. She'd likely had a terrible day and was projecting the activities of gaming's vicious fringe onto "gamers" collectively, however you describe that.07/31/2015 - 7:11pm
Andrew EisenI searched for the RPS article but the best I can find is a weekend wrapup article that links to Alexander and Golding's articles. That can't be it.07/31/2015 - 7:11pm
MattsworknameAlso, side note: Windows 10 upgrade appears to be a MUCH better platform then windows 8, testing on 3 seperate units, and it works great07/31/2015 - 7:07pm
Andrew EisenPolygon's "An awful week to care about video games" did not (unless you're referring to a different article) and I've never seen a RPS story on the Gamers Are Dead list.07/31/2015 - 7:06pm
MattsworknameSeveal directly linked to it, including polygon and rock paper shotgun07/31/2015 - 7:02pm
Andrew EisenHuh? Did any of the Gamers Are Dead articles other than Golding's even mention Shaw's study?07/31/2015 - 6:52pm
Mattsworknameso basicly, sargon showed that the whole spat of "Gamers are dead" article were based on lies and misinformation07/31/2015 - 6:39pm
Mattsworknamehow the articles themselves were not truly academic based, but agenda driven, as it they exsisted for idealogical purposes not backed up by the research they claimed supported them.07/31/2015 - 6:37pm
Mattsworknamegeneral, have no need or want of "Diveristy" according to shaws own research. He then went into the articles that cited it, including the origional, and showed that they argued things taht the actual research tthey quoted did NOT support, he lastly showed07/31/2015 - 6:36pm
MattsworknameAndrew: Sorry im so late in responding to your earlier question abonut sargons video, but basicly, he went through 3 phases. He first looked at the cited reasearch the articles used, by somone named shaw, and proved that the research shows that gamers, in07/31/2015 - 6:35pm
benohawk:( Well, that's crappy news James07/31/2015 - 6:29pm
james_fudgeRIP Roddy Piper :(07/31/2015 - 5:39pm
Andrew EisenI told Sega if it releases Yakuza 1&2 HD and Yakuza 5 in North America, I'll buy them. So far, they don't seem to be swayed.07/31/2015 - 5:11pm
Craig R.Too many gamers were harassing and abusing long before Baldwin decided to 'legitimize' the lunatic fringe, but that term certainly made the lunatics easier to pick out of the crowd07/31/2015 - 4:58pm
Craig R.Which is why the entire GG crowd looks like a giant bad egg07/31/2015 - 4:55pm
 

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