Walmart Will Now Provide Sales Data to Research Firms

July 23, 2011

It only took them a decade to come around. Walmart has decided to begin providing its U.S. sales data to outside parties, including research firms we care about such as Nielsen and NPD Group. All this is according to a report in Advertising Age.

For the last 10 years, NPD has been unable to provide data for retail game sales at Walmart and its Sam's Club stores, leaving a gaping hole in the numbers that firms such as NPD provides. With access to the Walmart and Sam's Club data, NPD could provide a more detailed picture of how video games are performing at retail in the U.S.

Nielsen has said that it will start providing Walmart and Sam's Club data to its clients in "a few months." NPD has not commented officially on this story.

Source: Gamasutra

 
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Are you excited for the Xbox One?:

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MaskedPixelante: http://www.eurogamer.net/articles/2013-05-22-microsoft-wont-let-indies-self-publish-on-xbox-one And the hits just keep on coming.05/22/2013 - 9:20am
E. Zachary Knight: AE: You beat me to it. That's what I get for taking the night off.05/22/2013 - 7:40am
E. Zachary Knight: To continue the confused and convoluted messaging system present in EA, They are making Wii U games: http://www.gamasutra.com/view/news/192753/EA_is_working_on_Wii_U_games_after_all.php05/22/2013 - 7:33am
Imautobot: I gotta admit, I seriously believed Microsoft was going to "Bring It" with this new console. But they failed, and I think that failure might be Epic.05/22/2013 - 7:27am
Andrew Eisen: Well, the Xbox One reveal certainly had an interesting affect on the big 3's stock prices. https://twitter.com/AndrewEisen/status/33705126448977100805/21/2013 - 10:45pm
PHX Corp: http://kotaku.com/so-the-xbox-one-reveal-screwed-up-a-lot-of-peoples-kin-509179256 So The Xbox One Reveal Screwed With Some People's Kinects05/21/2013 - 10:36pm
Zen: On a funny side note...both of my boys have already voted NOT to get the Xbox One as soon as they found out Minecraft won't transfer lol. Some people have priorities damnit! ;)05/21/2013 - 9:27pm
Andrew Eisen: Here's the full quote on EA making Wii U games according to Neogaf: http://www.neogaf.com/forum/showthread.php?t=56112105/21/2013 - 8:19pm
Andrew Eisen: Xbox One may not be always on but that doesn't mean you can use it without an internet connection. http://kotaku.com/xbox-one-does-require-internet-connection-cant-play-o-50916410905/21/2013 - 7:39pm
Andrew Eisen: Polygon says EA's CFO says it is developing games for Wii U but doesn't provide that quote. http://www.polygon.com/2013/5/21/4351844/ea-developing-wii-u-games05/21/2013 - 7:11pm
Andrew Eisen: Well, I was right. Both Sony and Microsoft's consoles will be out by the year's end and both will be significantly more powerful than the current gen.05/21/2013 - 5:06pm
james_fudge: thnx05/21/2013 - 4:47pm
Zen: Just to let ya know...you called it the "Xbox 260" in the backwards compatibility article lol.05/21/2013 - 4:26pm
Zen: @PHX Awesome, I will hit those up after class tonight. Going back to college finally! :) My kids have had a blast telling ME to do my homework now lol.05/21/2013 - 4:19pm
PHX Corp: @Zen I sent you a friend request on both PSN and XBL, just a heads up05/21/2013 - 4:16pm
Zen: I noticed it with the football players when EA showed off Madden as well.05/21/2013 - 4:11pm
Zen: Is it just me or is call of duty hitting the "uncanny valley" with their nicely modeled faces and dead looking eyes? I found it distracting and seemed actually "less" real to me lol.05/21/2013 - 4:10pm
james_fudge: it sounds like if you have an HD reciever you'll be able to use it with a pass-through cable... not 100 percent sure yet05/21/2013 - 2:41pm
james_fudge: happening now http://majornelson.com/2013/05/21/xbox-one-architecture-panel/05/21/2013 - 2:20pm
E. Zachary Knight: Some reading material for Microsoft on its used games blocks. That will hurt the console more than helping. http://ezknight.net/?page_id=20505/21/2013 - 2:18pm
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