Ubisoft Says its DRM Strategy is a 'Success'

July 28, 2011 -

Speaking to PC Gamer in response to the recent news that the Windows PC version of Driver: San Francisco would feature an "always on" DRM scheme, Ubisoft said that its solution have proven to be very successful for the company.

An unnamed Ubisoft representative admitted to PC Gamer that it has seen "a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success."

Driver: San Francisco is out on August 30 in the US, and September 2 in Europe.

As we mentioned earlier today Driver San Francisco is just one of many PC games released by Ubisoft with "always on" DRM, and while the company is deciding on a "case-by-case" basis which titles will carry this type of DRM scheme, it is still disconcerting to gamers who have had to suffer under the yoke of that system.

Source: PC Gamer by way of Eurogamer

Posted in

Comments

Re: Ubisoft Says its DRM Strategy is a 'Success'

I actually emailed Ubi in 2010 and just now in 2011 to address the DRM issue. I got the same response both time practically word for word. It states how it doesn't hurt legit gamers etc. I replied back basically saying  either you guys are truly naive on how ineffective your DRM is or you really don't value your customers. I stated that they obviously don't give a damn about their customers so why should we give a damn about helping support your company in making a profit.

"With free speech either all of it is ok or none of it is." Kyle Broflovski

Re: Ubisoft Says its DRM Strategy is a 'Success'

wonder if they used numbers or percentage since percentage would probably show no change

Antisthenes - Observe your enemies, for they first find out your faults.

Re: Ubisoft Says its DRM Strategy is a 'Success'

You know what else reduces piracy?  Bad games.   I bet you could reduce your piracy to almost 0 people if you make a bad enough game! 

Fact is I think they may be reducing piracy, but I'm fairly sure it is also causing a loss in sales in the long run, if only because people will remember a bad time dealing with it, and not want to have to go through with that again.


Re: Ubisoft Says its DRM Strategy is a 'Success'

If that was true, then "Big Rigs - Over the Road Racing" would have never been downloaded by anyone.

Re: Ubisoft Says its DRM Strategy is a 'Success'

I think everyone's being a bit unfair, sure those questions posed in the comments are unanswered, but the statement they made was completely honest.

"a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success."

They're not saying it resulted in more sales, or that any of their customers liked it, or if it interfered with gameplay. They're being very specific with a proper if-and-then conclusion.

IF this system is intended to reduce the amount of pirated games AND the implementation of this system shows evidence of reducing piracy THEN the system is successfully preventing piracy.

The only weakness in this statement is that unless I see the data they collected, the reduction of piracy may only be correlated, and could be a result of several other factors (those games being less popular, etc.).

-Austin from Oregon

Feel free to check out my blog.

Re: Ubisoft Says its DRM Strategy is a 'Success'

They see a reduction in piracy for a good reason. Pirates don't connect to their authentication servers. It's delusional thinking. End of story.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: Ubisoft Says its DRM Strategy is a 'Success'

For what it's worth, according to the Escapist, The Pirate Bay lists Assassin's Creed: Brotherhood, minus DRM, as one of its most popular PC game downloads.

 

Andrew Eisen

Re: Ubisoft Says its DRM Strategy is a 'Success'

I see a mountain and I tell others I climbed it, so I must have climbed it!


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Ubisoft Says its DRM Strategy is a 'Success'

Well, it's such a success that I've entirely avoided their PC releases lately. Go Ubisoft!

Re: Ubisoft Says its DRM Strategy is a 'Success'

My question is how exactly they monitor piracy. And why it hasn't occurred to them that the hostility they're engendering in the community has greater potential to harm them than any amount of criminals.

Re: Ubisoft Says its DRM Strategy is a 'Success'

New DRM - always online. If they are online they can't be pirates. Clearly this means that our games have no pirates now because all the games we track have to be legit. I call bullshit on their "clear reduction".

Re: Ubisoft Says its DRM Strategy is a 'Success'

So, here's the question that they aren't going to answer: did their DRM result in a clear increase in sales?

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenHence the "Uh, yeah. Obviously."09/02/2014 - 12:53am
SleakerI think Nintendo has proven over the last 2 years that it doesn't.09/02/2014 - 12:31am
Andrew EisenSleaker - Uh, yeah. Obviously.09/01/2014 - 8:20pm
Sleaker@AE - exclusives do not a console business make.09/01/2014 - 8:03pm
Papa MidnightI find it disappointing that, despite the presence of a snopes article and multiple articles countering it, people are still spreading a fake news story about a "SWATter" being sentenced to X (because the number seems to keep changing) years in prison.09/01/2014 - 5:08pm
Papa MidnightAnd resulting in PC gaming continuing to be held back by developer habits09/01/2014 - 5:07pm
Papa MidnightI find it disappointing that the current gen of consoles is representative of 2009-2010 in PC gaming, and will be the bar by which games are released over the next 8 years - resulting in more years of poor PC ports (if they're ever ported)09/01/2014 - 5:06pm
Andrew EisenMeanwhile, 6 of Wii U's top 12 are exclusive: Mario 3D World, Nintendo Land, Pikmin 3, Mario Kart 8, Wonderful 101, and ZombiU. (Wind Waker HD is on the list too but I didn't count it.)09/01/2014 - 4:36pm
Andrew EisenLikewise, only two of Xbox One's top 12 are exclusive: Dead Rising 3 and Ryse: Son of Rome (if you ignore a PC release later this year).09/01/2014 - 4:34pm
Andrew EisenNot to disrespect the current gen of consoles but I find it telling that of the "12 Best Games For The PS4" (per Kotaku), only two are exclusive to the system: Infamous: Second Son and Resogun.09/01/2014 - 4:30pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/beyond-two-souls-ps4-trophies-emerge-directors-cut-reported/ MMM MMM, nothing quire like reheated last gen games to make you appreciate the 400 bucks you spent on a new console.09/01/2014 - 4:24pm
Andrew EisenThat's actually a super depressing thought, that a bunch of retweeters are taking that pic as an illustration of the actual issue instead of an example of a complete misunderstanding of it.09/01/2014 - 4:20pm
Andrew EisenObviously, the picture was created by someone who doesn't understand what the issue actually is (or, possibly, someone trying to satire said misunderstanding).09/01/2014 - 4:10pm
Papa MidnightPeople fear and attack what they do not understand.09/01/2014 - 4:04pm
Papa MidnightWell, let's not forget. Someone held their hand in a peace sign a few weeks ago and people started claiming it was a gang sign. Or a police chief displayed the hand signal of their fraternity and was accused of the same.09/01/2014 - 4:04pm
SleakerEither people don't understand that what the picture is saying is true, or the picture was created out of a misunderstanding of what sexism is.09/01/2014 - 3:52pm
Sleaker@AE ok yah that's where the kind of confusion I'm getting. Your tweet can be taken to mean two different things.09/01/2014 - 3:51pm
Andrew EisenSleaker - No. No, not even remotely. The pic attached to my tweet was not made by me; it's not a statement I'm making. It's an illustration of the complete misunderstanding of the issue my tweet is referring to.09/01/2014 - 3:13pm
Papa MidnightIn other news, Netflix states why it paid Comcast: http://money.cnn.com/2014/08/29/technology/netflix-comcast/index.html?hpt=hp_t209/01/2014 - 3:10pm
Papa MidnightAndrew Eisen: Sites like Tumblr make things seem much bigger than they are. A vocal extreme minority start complaining and things go as they do.09/01/2014 - 3:09pm
 

Be Heard - Contact Your Politician