AT&T to Throttle Heaviest Data users Oct. 1

Ars Technica has confirmed that AT&T will begin throttling the data speeds of its heaviest wireless users beginning October 1.

AT&T spokesperson Jackie Vettorino told Ars that data throttling for heavy users will begin on October 1, and will only apply to users who still pay for unlimited data (and not users who pay for the non-unlimited tiers). The company has also posted a statement about the change on its website:

"Starting October 1, smartphone customers with unlimited data plans may experience reduced speeds once their usage in a billing cycle reaches the level that puts them among the top 5 percent of heaviest data users. These customers can still use unlimited data and their speeds will be restored with the start of the next billing cycle. Before you are affected, we will provide multiple notices, including a grace period. This change will never impact the vast majority of our customers, and is designed to create a better service experience for all."

Verizon implemented a similar policy in February of this year.

Source: Ars Technica

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  1. 0
    axiomatic says:

    I want to see proof of the congestion.

    I have two college friends who work fairly high up in AT&T and when we all get together they claim there is no real congestion except for peak hours and only in the very largest cities and that minimal network upgrades to those towns could alleviate the problem.

  2. 0
    hellfire7885 says:

    Well, I WOULD talk to my family about switching away, however, in my area it's either them or Comcast, either The Devil or The Super Devil.

  3. 0
    Vake Xeacons says:

    “Starting October 1, smartphone customers with unlimited data plans may experience reduced speeds…and is designed to create a better service for all.”

    Um…I’m not getting it. How does screwing your highest paying customers make things better?

  4. 0
    Austin from Oregon says:

    This is…well it's good business, but really sh*tty treatment of your customers.

    Sign up for an unlimited use plan, now with more limitations!

  5. 0
    Requiem Of Forgotten Lore says:

    Great job AT&T.  Instead of actually fixing the problem, you punish your paying customers for using what you've designed.

    And my friends wonder why I don't use a phone from any of the big named companies.

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