Infinity Ward 'Welcomes Negative Feedback'

July 29, 2011 -

The very public face of Infinity Ward says that his company does not take offense when people that (seem to) hate Call of Duty criticize the game. Instead, the man in the public trenches for the wholly-owned Activision studio takes those complaints and finds useful feedback to help his company build a better game.

"We may have the number one selling game," Creative strategist Robert Bowling told Kotaku. "We may have, at times, the number one most played game. So it's very easy to sit back and say. 'We've done our jobs perfectly. We have the best game ever created. Look at the numbers."

"But then you can get online and have people kick dirt in your face constantly every day about anything that they may not like about the game. It allows you to have a gut check and a perspective that this is where we still need to go. This is work that we still need to do."

Bowling also said that the decision to join Twitter and talk to fans (and sometimes enemies) was the best decision he ever made from a development standpoint.

"It allows you to not rest on acclaim alone, whether critical or commercial, and makes you realise that there are still audiences out there that want to enjoy your games that may not even play shooters, that may not be into the type of game you make. You can look at that and find ways to introduce them into the experience."

Source: Kotaku by way of C&VG


Comments

Re: Infinity Ward 'Welcomes Negative Feedback'

I surely don't hate Infinity Ward. The remaining dev's that worked for West and Zampella I'm sure are all great guys. My distaste is reserved for Mr. Kotick and his continued destruction of IW and Activision as a whole.

Re: Infinity Ward 'Welcomes Negative Feedback'

Because there truly is no such thing as bad publicity.

Re: Infinity Ward 'Welcomes Negative Feedback'

At least he seems to understand that good sales =/= a good game.

I, personally, wouldn't have an issue with Call of Duty if it wasn't for the fact that each new sequel offers nothing truly innovative, nothing added is so groundbreaking or just plain exciting that it's worth paying for.

Hell, if it even had a decent storyline then I'd probably pay more heed to it but as it stands, it really doesn't. It's main appeal seems to be for it's online capability and quite frankly, you don't need to keep making sequels for that.

 
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Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
Goth_SkunkI don't understand. GamerGate supports an open, diverse gaming community for all as well. Google's statement is contradictory.03/05/2015 - 10:59pm
TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
 

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