Infinity Ward 'Welcomes Negative Feedback'

July 29, 2011 -

The very public face of Infinity Ward says that his company does not take offense when people that (seem to) hate Call of Duty criticize the game. Instead, the man in the public trenches for the wholly-owned Activision studio takes those complaints and finds useful feedback to help his company build a better game.

"We may have the number one selling game," Creative strategist Robert Bowling told Kotaku. "We may have, at times, the number one most played game. So it's very easy to sit back and say. 'We've done our jobs perfectly. We have the best game ever created. Look at the numbers."

"But then you can get online and have people kick dirt in your face constantly every day about anything that they may not like about the game. It allows you to have a gut check and a perspective that this is where we still need to go. This is work that we still need to do."

Bowling also said that the decision to join Twitter and talk to fans (and sometimes enemies) was the best decision he ever made from a development standpoint.

"It allows you to not rest on acclaim alone, whether critical or commercial, and makes you realise that there are still audiences out there that want to enjoy your games that may not even play shooters, that may not be into the type of game you make. You can look at that and find ways to introduce them into the experience."

Source: Kotaku by way of C&VG


Comments

Re: Infinity Ward 'Welcomes Negative Feedback'

I surely don't hate Infinity Ward. The remaining dev's that worked for West and Zampella I'm sure are all great guys. My distaste is reserved for Mr. Kotick and his continued destruction of IW and Activision as a whole.

Re: Infinity Ward 'Welcomes Negative Feedback'

Because there truly is no such thing as bad publicity.

Re: Infinity Ward 'Welcomes Negative Feedback'

At least he seems to understand that good sales =/= a good game.

I, personally, wouldn't have an issue with Call of Duty if it wasn't for the fact that each new sequel offers nothing truly innovative, nothing added is so groundbreaking or just plain exciting that it's worth paying for.

Hell, if it even had a decent storyline then I'd probably pay more heed to it but as it stands, it really doesn't. It's main appeal seems to be for it's online capability and quite frankly, you don't need to keep making sequels for that.

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