Infinity Ward 'Welcomes Negative Feedback'

July 29, 2011 -

The very public face of Infinity Ward says that his company does not take offense when people that (seem to) hate Call of Duty criticize the game. Instead, the man in the public trenches for the wholly-owned Activision studio takes those complaints and finds useful feedback to help his company build a better game.

"We may have the number one selling game," Creative strategist Robert Bowling told Kotaku. "We may have, at times, the number one most played game. So it's very easy to sit back and say. 'We've done our jobs perfectly. We have the best game ever created. Look at the numbers."

"But then you can get online and have people kick dirt in your face constantly every day about anything that they may not like about the game. It allows you to have a gut check and a perspective that this is where we still need to go. This is work that we still need to do."

Bowling also said that the decision to join Twitter and talk to fans (and sometimes enemies) was the best decision he ever made from a development standpoint.

"It allows you to not rest on acclaim alone, whether critical or commercial, and makes you realise that there are still audiences out there that want to enjoy your games that may not even play shooters, that may not be into the type of game you make. You can look at that and find ways to introduce them into the experience."

Source: Kotaku by way of C&VG


Comments

Re: Infinity Ward 'Welcomes Negative Feedback'

I surely don't hate Infinity Ward. The remaining dev's that worked for West and Zampella I'm sure are all great guys. My distaste is reserved for Mr. Kotick and his continued destruction of IW and Activision as a whole.

Re: Infinity Ward 'Welcomes Negative Feedback'

Because there truly is no such thing as bad publicity.

Re: Infinity Ward 'Welcomes Negative Feedback'

At least he seems to understand that good sales =/= a good game.

I, personally, wouldn't have an issue with Call of Duty if it wasn't for the fact that each new sequel offers nothing truly innovative, nothing added is so groundbreaking or just plain exciting that it's worth paying for.

Hell, if it even had a decent storyline then I'd probably pay more heed to it but as it stands, it really doesn't. It's main appeal seems to be for it's online capability and quite frankly, you don't need to keep making sequels for that.

 
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MaskedPixelantehttp://m.tickld.com/x/something-you-never-realized-about-guardians-of-the-galaxy Right in the feels.08/29/2014 - 6:56pm
AvalongodAgain I think we're conflating the issue of whether Sarkeesian's claims are beyond critique (no they're not) and whether its ever appropriate to use sexist language, let alone physical threats on a woman to intimidate her (no it isn't)08/29/2014 - 5:04pm
prh99Trolling her or trying to assail her integrity just draws more attention (Streisand effect?). Which is really not what the trolls want, so the only way to win (if there is a win to be had) is not to play/troll.08/29/2014 - 5:02pm
prh99Who cares, just don't watch the damn videos if you don't like her. Personally, I don't care as far as she is concerned as long there are interesting games to be played.08/29/2014 - 4:34pm
Andrew EisenZip - And yet, you can't cite a single, solitary example. (And no one said you hated anyone. Along those lines, no one claimed Sarkeesian was perfect either.)08/29/2014 - 3:51pm
Andrew EisenSaint's Row: Gat Out of Hell was just announced for PC, PS3, PS4, Xbox 360 and Xbox One making it the 150th game For Everything But Wii U! Congratulations Deep Silver!08/29/2014 - 3:49pm
ZippyDSMleeI do not hate them jsut think its mostly hyperlobe.08/29/2014 - 3:40pm
Andrew EisenSleaker - I'd say that's likely. From my experience, most who have a problem with Sarkeesian's videos either want to hate them in the first place (for whatever reason) or honestly misunderstand what they're about and what they're saying.08/29/2014 - 3:16pm
james_fudgeWe appreciate your support :)08/29/2014 - 2:55pm
TechnogeekIt gives me hope that maybe, just maybe, the gaming community is not statistically indistinguishable from consisting entirely of people that your average Xbox Live caricature would look at and go "maybe you should tone it down a little bit".08/29/2014 - 2:49pm
TechnogeekI just want to say that while I've disagreed with the staff of this site on several occasions, it's still good to see that they're not automatically dismissing Anita's videos as a "misandrist scam" or whatever the preferred dismissive term is these days.08/29/2014 - 2:49pm
E. Zachary KnightZippy, So you can't find even one?08/29/2014 - 1:04pm
ZippyDSMleeAndrew Eisen:Right because shes prefect and never exaggerates... *rolls eyes*08/29/2014 - 12:53pm
SleakerAnd honestly, nearly all of the games she references, or images she depicts I've always cringed at and wondered why they were included in games to begin with, from pinups through explicit sexual depictions or direct abuse. I think it's cheap storytelling.08/29/2014 - 12:35pm
Sleaker@AE - aren't most people fundamentally misunderstanding her at this point? haha.. On a related note I think a lot of the backlash is coming from males that think she is telling them their 'Generic Male Fantasy' is bad and wrong.08/29/2014 - 12:33pm
Andrew EisenAnd no, I don't think the female community would be upset over the performance of a case study in and of itself. Possibly the mostivations behind such a study, the methodology or conclusions but not the mere idea of a case study.08/29/2014 - 12:29pm
Andrew EisenAmusingly, these videos aren't saying you can't/shouldn't use tropes or that sexual representations are inherently problematic so those are very silly things to have a problem with and indicate a fundamental misunderstanding of the series.08/29/2014 - 12:29pm
SleakerDo you think the female community would get extremely angry over a male doing a case study on the negative impact of sex-novels and their unrealistic depiction of males and how widespread they are in american culture?08/29/2014 - 12:25pm
SleakerThe other thing that people might find problematic is that they see no problem with sexual representations of females (or males) in games. And realistically, why is there anything wrong with sexual representations in fiction?08/29/2014 - 12:24pm
SleakerTo even discuss or bring up these issues at a cultural level to begin with. Going straight for games to many probably feels like a huge overstepping given that it's interactive story in many cases, and when you're telling a story why can't you use tropes.08/29/2014 - 12:21pm
 

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