Infinity Ward 'Welcomes Negative Feedback'

July 29, 2011 -

The very public face of Infinity Ward says that his company does not take offense when people that (seem to) hate Call of Duty criticize the game. Instead, the man in the public trenches for the wholly-owned Activision studio takes those complaints and finds useful feedback to help his company build a better game.

"We may have the number one selling game," Creative strategist Robert Bowling told Kotaku. "We may have, at times, the number one most played game. So it's very easy to sit back and say. 'We've done our jobs perfectly. We have the best game ever created. Look at the numbers."

"But then you can get online and have people kick dirt in your face constantly every day about anything that they may not like about the game. It allows you to have a gut check and a perspective that this is where we still need to go. This is work that we still need to do."

Bowling also said that the decision to join Twitter and talk to fans (and sometimes enemies) was the best decision he ever made from a development standpoint.

"It allows you to not rest on acclaim alone, whether critical or commercial, and makes you realise that there are still audiences out there that want to enjoy your games that may not even play shooters, that may not be into the type of game you make. You can look at that and find ways to introduce them into the experience."

Source: Kotaku by way of C&VG


Comments

Re: Infinity Ward 'Welcomes Negative Feedback'

I surely don't hate Infinity Ward. The remaining dev's that worked for West and Zampella I'm sure are all great guys. My distaste is reserved for Mr. Kotick and his continued destruction of IW and Activision as a whole.

Re: Infinity Ward 'Welcomes Negative Feedback'

Because there truly is no such thing as bad publicity.

Re: Infinity Ward 'Welcomes Negative Feedback'

At least he seems to understand that good sales =/= a good game.

I, personally, wouldn't have an issue with Call of Duty if it wasn't for the fact that each new sequel offers nothing truly innovative, nothing added is so groundbreaking or just plain exciting that it's worth paying for.

Hell, if it even had a decent storyline then I'd probably pay more heed to it but as it stands, it really doesn't. It's main appeal seems to be for it's online capability and quite frankly, you don't need to keep making sequels for that.

 
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PHX Corp@Adam802 We'll break out the popcorn in June12/19/2014 - 9:23pm
ZippyDSMleeMaskedPixelante: I'm itching to start it too but I will wait till the patch goes live. >>12/19/2014 - 7:52pm
Adam802Leland Yee and Jackson get trial date: http://sfbay.ca/2014/12/18/leland-yee-keith-jackson-get-trial-date/12/19/2014 - 5:24pm
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MaskedPixelanteSo I bought Dark Souls PC, and it's forcing me to log into GFWL. Did I miss something?12/19/2014 - 5:00pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2014/12/republicans-may-have-plan-to-save-internet-providers-from-utility-rules/ this is intreasting. congress may put net nutrality in to law to avoid title 2 classification12/19/2014 - 2:45pm
Matthew Wilsonhttp://www.polygon.com/2014/12/19/7421953/bullshit-cards-against-humanity-donated-250k-sunlight-foundation I have to admit I like the choice o organization. congrats to CAH.12/19/2014 - 1:51pm
E. Zachary KnightIf you are downloading a copy in order to bypass the DRM, then you are legally in the wrong. Ethically, if you bought the game, it doesn't matter where you download it in the future.12/19/2014 - 12:06pm
InfophileEZK: Certainly better that way, though not foolproof. Makes me think though: does it count as piracy if you download a game you already paid for, just not from the place you paid for it at? Ethically, I'd say no, but legally, probably yes.12/19/2014 - 11:20am
ZippyDSMleeAnd I still spent 200$ in the last month on steam/GOG stuff sales get me nearly every time ><12/19/2014 - 10:55am
ZippyDSMleeMaskedPixelante:And this is why I'm a one legged bandit.12/19/2014 - 10:51am
ZippyDSMleeE. Zachary Knight: I buy what I can as long as I can get cracks for it...then again it I could have gotton Lords of the Fallen for 30 with DLC I would have ><12/19/2014 - 10:50am
MaskedPixelantehttp://www.joystiq.com/2014/12/19/marvel-vs-capcom-origins-leaving-online-storefronts-soon/ Speaking of "last chance to buy", Marvel vs. Capcom Origins is getting delisted from all major storefronts. Behold the wonders of the all digital future.12/19/2014 - 9:59am
MaskedPixelanteSeriously, the so-called "Last Chance" sale was up to 80% off, while this one time only return sale goes for a flat 85% off with a 90% off upgrade if you buy the whole catalogue.12/19/2014 - 9:37am
E. Zachary KnightInfophile, Tha is why I buy only DRM-free games.12/19/2014 - 9:37am
MaskedPixelanteNordic is back on GOG for one weekend only. And at 85% off no less, which is kind of a slap in the face to people who paid more during the "NORDIC IS LEAVING FOREVER BUY NOW OR FOREVER HOLD YOUR PEACE" sale, but whatever...12/19/2014 - 9:28am
InfophileRe PHX's link: This is one of the reasons the digital revolution isn't all it's cracked up to be. There's also the flip side where Sony can block access to games you've bought if they ban your account for unrelated reasons. All power is theirs.12/19/2014 - 8:52am
MaskedPixelantehttp://uplay.ubi.com/#!/en-US/events/uplay-15-days You can win FREE GAMES FOR A YEAR! Unfortunately, they're Ubisoft games.12/18/2014 - 6:29pm
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