Infinity Ward 'Welcomes Negative Feedback'

July 29, 2011 -

The very public face of Infinity Ward says that his company does not take offense when people that (seem to) hate Call of Duty criticize the game. Instead, the man in the public trenches for the wholly-owned Activision studio takes those complaints and finds useful feedback to help his company build a better game.

"We may have the number one selling game," Creative strategist Robert Bowling told Kotaku. "We may have, at times, the number one most played game. So it's very easy to sit back and say. 'We've done our jobs perfectly. We have the best game ever created. Look at the numbers."

"But then you can get online and have people kick dirt in your face constantly every day about anything that they may not like about the game. It allows you to have a gut check and a perspective that this is where we still need to go. This is work that we still need to do."

Bowling also said that the decision to join Twitter and talk to fans (and sometimes enemies) was the best decision he ever made from a development standpoint.

"It allows you to not rest on acclaim alone, whether critical or commercial, and makes you realise that there are still audiences out there that want to enjoy your games that may not even play shooters, that may not be into the type of game you make. You can look at that and find ways to introduce them into the experience."

Source: Kotaku by way of C&VG


Comments

Re: Infinity Ward 'Welcomes Negative Feedback'

I surely don't hate Infinity Ward. The remaining dev's that worked for West and Zampella I'm sure are all great guys. My distaste is reserved for Mr. Kotick and his continued destruction of IW and Activision as a whole.

Re: Infinity Ward 'Welcomes Negative Feedback'

Because there truly is no such thing as bad publicity.

Re: Infinity Ward 'Welcomes Negative Feedback'

At least he seems to understand that good sales =/= a good game.

I, personally, wouldn't have an issue with Call of Duty if it wasn't for the fact that each new sequel offers nothing truly innovative, nothing added is so groundbreaking or just plain exciting that it's worth paying for.

Hell, if it even had a decent storyline then I'd probably pay more heed to it but as it stands, it really doesn't. It's main appeal seems to be for it's online capability and quite frankly, you don't need to keep making sequels for that.

 
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MechaTama31quik: But even if it did break, at worst it is only as bad as the powder. Even that is assuming that it is dangerous through skin contact, which is not a given if its delivery vehicle is a syringe.09/21/2014 - 4:30pm
MaskedPixelantehttp://www.forbes.com/sites/insertcoin/2014/09/20/isis-uses-gta-5-in-new-teen-recruitment-video/09/21/2014 - 4:25pm
quiknkoldSyringes can break. And in a transcontinental delivery, the glass could've broken when crushed. I work in a mail center. Shit like this is super serious09/21/2014 - 3:25pm
E. Zachary KnightIt doesn't matter what is inside the needle. As long as it requires him to take the step of purposefully injecting himself, the threat of the substance is as close to zero as you can get.09/21/2014 - 1:27pm
quiknkoldEzach: I'm not talking about the needle. I'm talking about what's inside. Geeze. Depending on what it is, the sender could be guilty of bioterrorism.09/21/2014 - 12:51pm
E. Zachary Knightquiknkold, No. That syringe is not worse than white powder or a bomb. The syringe requires the recipient to actually inject themselves. Not true for other mail threats.09/21/2014 - 12:49pm
Andrew EisenThe closest to a threat I ever received was a handwritten note slipped under my door that read "I KNOW it was you." Still no idea what that was about. I think the author must have got the wrong apartment.09/21/2014 - 12:28pm
InfophileThat's what they call it? I always called it hydroxic acid...09/21/2014 - 11:57am
MaskedPixelanteProbably dihydrogen monoxide, the most dangerous substance in the universe.09/21/2014 - 10:14am
james_fudgewell I hope he called the police so they can let us all know.09/21/2014 - 9:07am
quiknkoldIt's pretty gnarly. Depending on what it is, it could be worse than white powder or a fake bomb.09/21/2014 - 9:06am
james_fudgeI just looked it up on UPS.com09/21/2014 - 8:56am
james_fudgeand expensive for an American to ship to London.09/21/2014 - 8:55am
E. Zachary KnightThat is pretty scary. Would have been worse if it were a fake bomb or white powder.09/21/2014 - 8:49am
quiknkoldThere's some more tweets regarding it with more pictures09/21/2014 - 8:09am
quiknkoldMilo Yiannopoulos was mailed a syringe filled with clear liquid. He claims it's anti gamergate harassment. Mentioned on his twitter twitter.com/Nero/status/51366668391625523209/21/2014 - 8:07am
Andrew EisenNow, having said that, what sites are you reading that are claiming that if "you self-identify as a Gamer, you're immediately the problem" or that gamers are "obligated to stop harassment"? Or was that hyperbole too?09/21/2014 - 1:03am
Andrew EisenFirst of all, ONE person in the Shout box suggested an obligation to call harassers out on their harassing but only after YOU brought it up. Plus, Techno said "when you see it happening." If you don't see it, you're not under any obligation.09/21/2014 - 1:02am
Sleaker@Craig R. - at this point I don't even know what the hashtags are suppsed to be in support of. what does GamerGate actually signify.09/21/2014 - 12:21am
Sleaker@AE - Hyperbole for the first 2, but it seems like some of the comments in the shout are attempting to place blame on fellow gamers because they aren't actively telling people to stop harassing even though they don't necessarily know anyone that has.09/21/2014 - 12:16am
 

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