Blizzard Entertainment announced that its virtual pet sale has raised more than $1.9 million for Japan's earthquake relief efforts. Thanks to the generosity of World of Warcraft players, around the world who purchased the in-game pet, the Cenarion Hatchling, the company has managed to raise nearly $2 million for continued efforts to help those in Japan affected by earthquakes and tsunamis that hit the country earlier this year. More from Blizzard:
"Thanks to the overwhelming generosity of World of Warcraft players around the world who purchased the Cenarion Hatchling pet, we’ve raised a total of more than $1.9 million USD to support the ongoing earthquake and tsunami relief efforts in Japan. In May, we announced that for every Cenarion Hatchling purchased by July 31, 2011, 100% of the $10 USD adoption fee would be going to assist victims of this disaster — and the community responded by opening up their hearts and wallets wide. Thanks again for your support and for helping to make an impact on the lives of those affected by these events. "
For those who haven't purchased the Cenarion Hatchling yet, you can do so now by visiting the Blizzard Store.