GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

August 9, 2011 -

GamerLaw has an in-depth analysis of the Scrolls v. Elder Scrolls situation that was made public last week by Indie developer Mojang - better known as the makers of Minecraft.

Late last week founder Markus "Notch" Persson jumped on Twitter and his personal blog to say that Bethesda had sent him a "cease and desist letter" concerning his upcoming "Scrolls" game, claiming that it would cause brand confusion with its Elder Scrolls series of RPGS - particularly the upcoming Elder Scrolls V: Skyrim. What Persson plans to do at this point is anyone's guess...

The analysis begins with an explanation of trademarks and how game companies tend to use them:

Trade marks are a kind of IP right used primarily to protect the name of your business/products/services. You can use them to stop other people trying to rip you off by copying or imitating you or your business. A well known example of a trade Mark is the famous Apple logo, or say the Tetris logo.

BUT, owning a trade mark doesn't give you exclusive ownership of the thing that's been trade marked, whether it's a name, a logo, a smell (yes, you can trade mark one). It gives you the right to stop another guy IF:

- he is selling identical or similar goods/services in an identical/similar business, AND

- there is a likelihood of public confusion between the two goods/services.

(Caveat: this is the position under English law, which is broadly similar to European laws generally, including the Swedish law to which Mojang is subject - but there may be some differences I'm not aware of).

The post goes on to point out that unless all parts of this "test: are met, the law doesn't recognize a trademark infringement. He then uses an example of a company that uses "apples" to make products like apple pies; no one is going to confuse delicious apple pie with an Apple product like a desktop computer or an iPhone.

So what can the Minecraft developers do at this point? GamerLaw offers three options:

(1) Fight the claim

(2) Capitulate and change the game name

(3) Agree to coexist with Bethesda (ie both use the name Scrolls, potentially in return for Mojang paying Bethesda)

GamerLaw goes on to say that - in a way - Bethesda is doing the right thing:

There's one more key aspect about trade marks you need to know: once you have one, you need to enforce it. There's no point claiming a particular word or phrase etc is vital to your business if you then let everyone use it indiscriminately (that's how the Hoover Company lost their trade marks over their Hoover vacuum cleaners, because they allowed it to become a generic, generally used phrase to describe vacuum cleaners). If you don't protect your trade mark, you risk losing it. This is why we see these kinds of legal letters flying around from time to time.

Finally, they offer some sage advice for anyone developing a game:

- When you next make a game, check the trade mark registries and the Internet for current or forthcoming games with an identical or similar title

- Build trade protection into your game: devise game names, characters etc which are distinctive so that you can trade mark them yourself. Don't just give names to them because they sound cool.

- Once you have a trade mark, you need to protect it rather than just ignore it. Otherwise you risk losing it.

- Remember trade marks do NOT give you exclusive ownership over the thing that's been trademarked: there has to be a sufficient degree of similarity and public confusion for it to be actionable.

- If you can handle this on your own, great, but if in doubt - speak with a friendly lawyer. IP lawsuits have brought down tech companies and developers of all sizes on their own before, so please take them seriously.

You can read the entire thing here. Thanks to Andrew Pfister (@andrewpfister).


Comments

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

Why aren't people foaming at the mouth over this ridiculous lawsuit?  This is no better than Langdell's "Edge" trademark.  This is just as absurd!  The game is named "Scrolls".  Not "Elder Scrolls", not "Skyrim".  Just a very generic word, "Scrolls".

So what if EA sued somebody who made a game called "Mirrors"?  Would everyone just sit back and say "oh yeah, this is what EA should do.  Totally different then Langdell..."

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

"he is selling identical or similar goods/services in an identical/similar business"

Card game is similar to video game?

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

Scrolls is still a video game.  Both games have fantasy settings but that's about it.

 

Andrew Eisen

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

Actually, it's both.

It's a collectible card game running on the computer. http://www.gamasutra.com/view/news/33260/Minecraft_Developer_Mojang_Reveals_Its_Second_Game_Scrolls.php

I really don't see how there's any confusion between that and Elder Scrolls

 

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

Yes, I know but the original poster's phrasing implied that he thinks it's purely a physical card game.  It's not, it's a video game.  Oh sure, the genre is still a card battler, that was never in question.

 

Andrew Eisen

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

No, I'm pretty sure it's a 100% physical card game.

 

(The content below is unrelated gibberish that has been stuck on my commenting account for a couple years and I have absolutely no means to address it.)

 

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

You're incorrect.

http://gamasutra.com/view/news/33261/GDC_2011_Interview__Mojangs_Jakob_P...

Are you thinking about doing a physical, real game card to accompany the digital release?

JP: We're not saying a definite "no" to that, but it's not something that we're considering during the design process for the game. I think just the fact that we make this game digital and playable online and on handheld phones, we can add things to the game that would be very hard to add to a paper game.

So these are things that we can add to the game to improve the game, because it is a computer driven program, and the computer can manage that for you. We're not going to say that we never will - if the game is successful, and if we have a demand for it we will probably look into it, but it's not going towards the design at the moment.

 

Andrew Eisen

P.S. - I went ahead and removed your signature for you.

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

(The content below is unrelated gibberish that has been stuck on my commenting account for a couple years and I have absolutely no means to address it.)

If you are referring to the block of text discussing Earthbound DRM, that is your signature. You can remove it and/or change it by clicking your username in the upper right of the web page, clicking the edit tab in the resulting page and make the changes near the bottom of that page.

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

Excellent writeup of the legal issues around Trademark and how they intertwine with the game industry.  Hopefully stuff like this will help towards undoing some of langdell's damage...

 
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quiknkoldEZacharyKnight : Lemme ask you a question. We have people who cling to walls, people who fire lasers from their eyes, people who can shapeshift....and yet fabric needs to be upheld to RL physics?09/17/2014 - 6:54pm
james_fudgebody paint?09/17/2014 - 5:33pm
E. Zachary Knightquiknkold, I stand corrected on the buttcrack thing. Still, I know of no fabric that actually does that.09/17/2014 - 5:05pm
Andrew EisenSo... it's unethical to discuss the ethics surrounding public interest vs. personal privacy?09/17/2014 - 4:45pm
prh99The source for the game was just released not long ago, it's at https://github.com/keendreams/keen09/17/2014 - 4:43pm
prh99An Indiegogo champagin bought the rights to the early 90's game Keen Dreams to make it open source and release it on GOG etc. https://www.indiegogo.com/projects/let-s-get-keen-dreams-re-released-legally09/17/2014 - 4:42pm
james_fudgeAlso http://www.breitbart.com/Breitbart-London/2014/09/17/Exposed-the-secret-mailing-list-of-the-gaming-journalism-elite09/17/2014 - 4:29pm
Andrew EisenI read the Kotaku story. Nowhere does it say anything close to "Gamers are white bigoted sexist losers." It's commenting specifically on the crap being slung at people discussing gender issues in games. So, what's the problem?09/17/2014 - 4:06pm
Andrew EisenYeah, I can imagine Spiderwoman posed like in your second link.09/17/2014 - 4:00pm
Andrew EisenThat's not the same pose. Spiderman (who is wearing an actual outfit rather than body paint) is crouched low to the ground. Kinda like a spider! Spiderwoman has her butt up in the air like she's waiting to be mounted.09/17/2014 - 3:59pm
quiknkoldAndrew Eisen : Kotaku did a whiole article on it, as did others http://kotaku.com/we-might-be-witnessing-the-death-of-an-identity-162820307909/17/2014 - 3:59pm
CMinerQuiknkold: Do you think that there are no cases where a piece of art (painting, movie, videogame, comic cover, etc) is unambiguously sexist?09/17/2014 - 3:58pm
quiknkoldand can you imagine if Spiderwoman was posed like this? http://goodcomics.comicbookresources.com/wp-content/uploads/2013/02/spider-man1.jpg09/17/2014 - 3:58pm
Andrew EisenWhat games outlet is writing articles saying "Gamers are white bigoted sexist losers"? What examples have you seen of journalists being paid off for favorable reviews? Who's shaming what now? What's the problem with critiquing the Spiderwoman cover?09/17/2014 - 3:57pm
james_fudgeWell there's def "politics" involved in this issue. The movement was hamstrung by bad behavior and illegal activites here. We would have covered it more if not for those unforutnate happenings.09/17/2014 - 3:56pm
quiknkoldhttp://i.imgur.com/v3p8Bwf.jpg Here you go EZacharyKnight. Spidermans Buttcrack.09/17/2014 - 3:56pm
quiknkoldwhile another person doesnt see it09/17/2014 - 3:56pm
quiknkoldJames_fudge : I feel like the people challenging Games are the same people who Challenge Art because Michaelangelo's David shows Wang. The problem is, alot of things with Games are left to the eye of the beholder. One Person see's Sexist Antiwomen views.09/17/2014 - 3:55pm
E. Zachary Knightquiknkold, I don't recall Spider-man's costume conforming to the contour of his buttcrack.09/17/2014 - 3:54pm
quiknkoldIts the same Agenda Fueled Journalism youd find on Fox News or MSNBC. I appreciate Gamepolitics for just stating the facts.09/17/2014 - 3:54pm
 

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