SyFy President on The Convergence of TV, Video Games

August 9, 2011 -

SyFy President David Howe sat down with The Hollywood Reporter for an exclusive interview to discuss the cable television network's big move into the video game space. Over the last few years Howe has been instrumental in establishing relationships with such game publishers as THQ and Trion Worlds to create partnerships that extend games into the entertainment world. One of those partnerships involved THQ's Red Faction, which the network extended into a movie franchise - Red Faction: Armageddon. With Trion Worlds, the network is going to tie the world of MMO's with an ongoing television series that will affect the game world and what happens in it.

First, Howe explains why the network is getting into the world of gaming this year:

"Our viewers are a very big video game playing audience. They understand technology. Video games have always been on our horizon because our audience is so techno-savvy. I think it’s a combination of our ambition through some of our ventures to grow new businesses and revenue streams, and also an attempt to create new ways of telling stories to capitalize on in the new development of technology. Video gaming has come a hell of a long way since the days of Pac-Man. Today’s big games like Call of Duty create real-time stories and characters that are much closer to the TV movie experience than it ever has been, so now is the time for us to really capitalize on that."

Next Howe addresses how partnerships with game publishers helps eliminate some of the challenges of turning video games into TV shows:

"We know the traditional Hollywood model of taking an existing property and trying to adapt it for a different media doesn’t work. Most gamers would always deride the spin-off game from a movie franchise or the spin-off of a movie from a game franchise because they’re usually created after the fact. The characters in the story were not designed for those particular media. They’ve had to be adapted and retrofitted to make them work. We wanted to come at it more smartly and co-create and co-develop."

Finally Howe talks about the success of Battle Star Galactica Online and how it opens up new opportunities for the Network and its key franchises:

"I think when you have a property like Battlestar Galactica, it’s timeless. Yet it’s great to have a TV series on air simultaneously, but it’s not necessary. Battlestar is a franchise that’s existed since the ‘80s. We took a run at it. Universal Pictures I think has a big development and potentially another movie. It’s a known franchise that will always work if you are true to its spirit and you really find the right vehicle to create properties and games that can live in isolation. We had great success with the TV series. We’ve seen great success with the video game. We’re developing a potential pilot for another spin-off series, Blood and Chrome, which will launch next year. We have an amazing franchise that we want to continue to exploit irrespective of whether the TV series is on air."

You can read the whole thing at The Hollywood Reporter.


Comments

Re: SyFy President on The Convergence of TV, Video Games

I'm sorry, but SyFy was dead to me from the moment they became SyFy.  It's the SciFi channel, for fuck's sake.  And they changed their name because they thought SciFi sounded too nerdy?  Eat a bowl of dicks, marketing executive assholes...  :/

No, I didn't even read the article.  I just get bent out of shape whenever I see "SyFy", and had to vent.

 
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E. Zachary KnightTeachers unions are just as bad as police unions, except of course you are far less likely to be killed by a teacher on duty than you are a cop. But they also protect bad teachers from being fired.07/07/2015 - 6:29pm
E. Zachary KnightGoth, so you agree they are still union members. Thankfully we have a first ammendment that protects people from being forced to join groups they don't support (in most cases any way.)07/07/2015 - 6:27pm
E. Zachary KnightAh, police unions. The reason why cops can't get fired when they beat a defenseless mentally ill homeless person to death. Or when they throw a grenade into a baby's crib. Or when theykill people they were called in to help not hurt themselves.07/07/2015 - 6:26pm
Goth_SkunkeZeek: Non-union employees have no right to attend meetings or union convention/AGM, or influence policy. The only time they get to vote is whether or not to strike.07/07/2015 - 6:24pm
Infophile(cont'd) about non-union police officers being given hell until they joined the union.07/07/2015 - 4:58pm
InfophileParadoxically, the drive in the US to get rid of unions seems to have left only the most corrupt surviving. They seem to be the only ones that can find ways to browbeat employees into joining when paying dues isn't mandatory. I've heard some stories ...07/07/2015 - 4:57pm
Matthew WilsonI am old school on this. I believe its a conflict of interest to have public sector unions. that being said, I do not have a positive look on unions in general.07/07/2015 - 3:59pm
TechnogeekWhat's best for the employee tends to be good for the employer; other way around, not so much. So long as that's the case, there's going to be a far stronger incentive for management to behave in such a way that invites retalitation than for the union to.07/07/2015 - 3:10pm
TechnogeekTeachers' unions? State legislatures. UAW? Just look at GM's middle management.07/07/2015 - 3:05pm
TechnogeekIn many ways it seems that the worse a union tends to behave, the worse that the company's management has behaved in the past.07/07/2015 - 3:02pm
james_fudgeCharity starts at home ;)07/07/2015 - 2:49pm
james_fudgeSo mandatory charity? That sounds shitty to me07/07/2015 - 2:49pm
E. Zachary KnightGoth, if Union dues are automatically withdrawn, then there is no such thing as a non-union employee.07/07/2015 - 2:38pm
Goth_Skunka mutually agreed upon charity instead.07/07/2015 - 2:33pm
Goth_Skunkyou enjoy the benefits of working in a union environment. If working in a union is against your religious beliefs or just something you wholeheartedly object to, dues will still be deducted from your pay, but you can instruct that they be directed towards07/07/2015 - 2:33pm
Goth_SkunkBasically, if you are employed in a business where employees are represented by a union for the purposes of collective bargaining, whether or not you are a union member, you will have union dues deducted from your pay, since regardless of membership,07/07/2015 - 2:32pm
Goth_SkunkIt's something that has existed in Canada since 1946. You can read more on it here: http://ow.ly/PiHWR07/07/2015 - 2:27pm
Goth_SkunkSee, we have something similar in Canada, called a "Rand Employee." This is an employee who benefits from the collective bargaining efforts of a union, despite not wanting to be a part of it for whatever reason.07/07/2015 - 2:22pm
Matthew Wilson@info depends on the sector. for example, have you looked at how powerful unions are in the public sector? I will make the argument they have too much power in that sector.07/07/2015 - 12:39pm
InfophileIt's easy to worry about unions having too much power and causing harm. The odd thing is, why do people seem to worry about that more than the fact that business-owners can have too much power and do harm, particularly at a time when unions have no power?07/07/2015 - 12:31pm
 

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