Activision Not Concerned with Facebook Space

August 10, 2011 -

Activision went out of its way to say that its marquee AAA franchise, Call of Duty, has nothing to fear from Facebook. While its biggest Rival, Electronic Arts has invested billions of dollars in the social gaming space, Activision has no interest in tackling the space, and isn't concerned one bit with what is going on there. The company says that focusing its resources on a few core franchises for traditional gaming platforms is the right path to take.

"Call of Duty has more players who pay-to-play online than any Facebook game, and our players pay more per player on average than any Facebook game," Activision Publishing CEO Eric Hirshberg said in a statement at the 13th Annual Pacific Crest Global Technology Leadership Forum. "They're also more engaged - the percentage of Call of Duty's monthly unique players that play the game every day is higher than that of the top three Facebook games."

"Despite all the hand-wringing in our industry right now, people aren't gaming less. In fact, they're gaming more than ever. They're just doing it with fewer games, and they're spending more time playing those games than ever before. Last year, of the top ten best-selling games, all ten of them were based on strong existing franchises, and nine of those ten were online enabled."

It's certainly a unique strategy but one that may change as Activision sees how much money other companies are making by contributing to the space.

Source: Gamasutra by way of C&VG


Comments

Re: Activision Not Concerned with Facebook Space

Why would they want to buy more baskets? All of their eggs fit so nicely into the one they have!

 
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Goth_SkunkThere's no point in reading the article further. Unless it's a poorly written article, it will focus on trying to justify the argument it put forward. As I believe there is no justification, there is no reason for me to continue reading.07/01/2015 - 3:05pm
Andrew EisenEspecially if you refuse to listen to what they have to say. As an example, had you read the article (and you're under no obligation to do so, mind), you'd learn that she isn't saying a scene is bad simply because it depicts or describes rape.07/01/2015 - 3:02pm
Goth_SkunkI never said their position was less valid than mine. I'm just saying they will never convince me away from my stance, so there's no point in trying.07/01/2015 - 2:57pm
Matthew Wilsonhttp://blog.twitch.tv/2015/06/html5-chat-is-live/ now only if we could get videos as html 5 instead of crappy flash.07/01/2015 - 2:55pm
james_fudgeSee what i'm saying?07/01/2015 - 2:48pm
james_fudgeI also am not a PoC and don't understand how a word with hundreds of years of history behind it affects them.07/01/2015 - 2:48pm
james_fudgeWe should also stop pretending that we understand someone else's perspective. I am not a woman nor a rape survivor and I have no idea how this stuff affects them.07/01/2015 - 2:48pm
james_fudgeThe trick is - can people talk about these things without losing their cool?07/01/2015 - 2:46pm
james_fudgetheir position is just as valid as yours07/01/2015 - 2:46pm
Goth_SkunkAs far as I'm concerned, there is no justification for such a stance.07/01/2015 - 2:45pm
Goth_SkunkThe theme of the writer's article is "People shouldn't write rape scenes in their creative works, even though they can." I disagree with the premise on its face, and don't care how one tries to justify it.07/01/2015 - 2:44pm
Goth_Skunk@eZeek: Last I checked, rape was supposed to be offensive. I don't see how it could be anything else. But to call a scene 'bad' just for having implicit or explicit rape in it is ridiculous.07/01/2015 - 2:42pm
TechnogeekThe constant conflation of "you shouldn't do this" as a personal guideline and "you shouldn't do this" as something with the force of law is really getting tiresome. Lawful Neutral was garbage in D&D, and it's garbage in real life.07/01/2015 - 12:24pm
PHX Corphttp://kotaku.com/sources-warner-bros-knew-that-arkham-knight-pc-was-a-1714915219 Sources: Warner Bros. Knew That Arkham Knight PC Was A Mess For Months07/01/2015 - 11:49am
Andrew EisenIf you do, I hope you can provide some examples of people (again, other than random no-name numbnuts on Twitter) who are genuinely trying to dictate what should and should not be allowed so far as themes, topics, language, plot devices, etc. go.07/01/2015 - 9:43am
MattsworknameI'd go into why I think it's a bigger problem then most realize, but nows not the time really. I'll catch up with everyone later07/01/2015 - 9:42am
Andrew EisenThat's the thing though, rarely is anyone (again, other than random numbnuts on Twitter) attempting to dictate what can and cannot be said or done.07/01/2015 - 9:39am
Andrew Eisen"Don't write rape scenes" is being offered as advice (along with reasons for that advice) not a mandate.07/01/2015 - 9:37am
MattsworknameOh, on that last one andrew I wasn't talking about the article, I was being more general, lately it seems like all the news and media is trying to decide what is and isn't proper to say. Thats what i was refering to.07/01/2015 - 9:37am
Andrew EisenPerhaps you should consider reading the entire article. Despite quotes you can pull from the intro and conclusion, the author isn't arguing that you can't or shouldn't be allowed to cover a certain topic.07/01/2015 - 9:35am
 

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