Despite Decline, Microsoft Expects Strong Year for Xbox 360

August 12, 2011 -

Despite posting a decline in sales in July, the Xbox 360 still leads the U.S. console market and Microsoft said this week that it is still on track to have the biggest year in the system's history. For the month of July, the Xbox 360 held the top spot for the seventh consecutive month, despite posting a 37.6 percent drop in sales compared to July 2010. Last July, Microsoft cut the price of the Xbox to clear out inventory and make room for the new console. This obviously gave the company a huge boost in hardware sales.

Microsoft said that it sold 277,000 units during the month of July, making of 45 percent of the overall console hardware sales market. Retail sales of game hardware, software and accessories across the industry fell 26 percent to $707.7 million - down from $961.3 million in July 2010.

In a press release issued yesterday Microsoft said it expects a good year because of big software titles such as Gears of War 3 and AAA titles during the holiday season. In July consumers spent $250 million on hardware, software and accessories for the Xbox 360. Microsoft said it expects the Xbox 360 to maintain the lead position for the rest of the year.

Source: Tech Flash


 
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quiknkoldhas their own stream, you are a gamer. I think the only prerequiset is to Play Games for Enjoyment10/30/2014 - 10:21am
quiknkoldI always felt the Gamer Identity was expressing an enthusiasm for Gaming in general. There are different degrees to that. If you say "I love this game and play it, lets see what else" with Ipad game, you are a gamer. If you are a retro game collector who10/30/2014 - 10:20am
NeenekoIt is long overdue, and things will probably settle down when they accept that the industry does not cater to them and them alone and go back to posturing within their own subculture.10/30/2014 - 10:10am
NeenekoThe community has always been split, with many factions within it, and they used to not interact all that much. Now they are having to confront they are not alone and thus not the one twue gamer identity.10/30/2014 - 10:09am
CMinerMW: The two are not mutually exclusive.10/30/2014 - 10:05am
Matthew Wilsonthe gaming community is going to split in to 2 groups. one wants games reviewed as product, and the other as art with all the social critique that comes with that. at this point i dont think it can be stopped sadly.10/30/2014 - 9:56am
NeenekoIt is a wonderful example of the heart of the issue, people accustomed to being part of defining value slamming into people who have other values.10/30/2014 - 9:53am
E. Zachary KnightAlso, this is a hillarious view of Kickstarter "Fine, still doesn't justify taking people's money they gave her to do a project for herself." talking about Sarkeesian.10/30/2014 - 9:35am
MaskedPixelantehttps://twitter.com/DanSlott/status/527814374459977728 One More Shot at Marriage.10/30/2014 - 8:44am
E. Zachary KnightApparently, it is ok to review a games art on whether or not you like the style, but not ok to review a game's story or theme based on whether or not you like or agree with it.10/30/2014 - 8:40am
MechaCrashComics never change because the people in charge now read comics when they were kids, and keep reverting comics to what they remember. As long as that cycle holds, change will be slow at best.10/30/2014 - 8:18am
Neeneko@ MechaTama31 - That is the big reason fansubs were tollerated for so long in the US, japanese studios kept watch to see which ones became popular via those networks.10/30/2014 - 8:11am
quiknkoldJournalists shouldnt be bigger than the stories they report or products they review.10/30/2014 - 7:48am
E. Zachary KnightHere is some food for thought for gamergaters who want politics out of games journalism. https://www.techdirt.com/articles/20141026/06425828942/journalists-need-point-view-if-they-want-to-stay-relevant.shtml10/30/2014 - 7:18am
quiknkoldI didnt say all games are like that, Conster. Princess Peach was....different. though I had fun with it.10/30/2014 - 7:00am
james_fudgehttp://www.somethingawful.com/news/gamergate-with-cats/10/30/2014 - 5:20am
MechaTama31AE: Japan's doujin scene illustrates an interesting potential solution to that problem. Let people play around with the characters, and keep an eye on things to see what people are buying.10/30/2014 - 12:07am
ConsterI bought, played and liked the game (unlike Smash Basketball *shakes fist*), but that felt iffy to me.10/29/2014 - 10:52pm
Consterquiknkold: if Super Princess Peach had been Super Prince Peach instead, do you think emotions would've been a mechanic?10/29/2014 - 10:51pm
quiknkoldcore meaning Colossus, Storm, Wolverine, and Nightcrawler10/29/2014 - 8:51pm
 

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