3DS Sales Climb in Japan After Price Cut

Nintendo 3DS hand-held sales in Japan climbed to the second-highest levels since the system's release last February as the company cut prices by about 40 percent, according to data gathered by research firm Enterbrain Inc. Nintendo sold 214,821 3DS units in Japan last week, the most since the 371,326 units it sold in the last week of February when the system was introduced. Nintendo cut the price of the 3DS to 15,000 yen ($195) on Aug. 11 from 25,000 yen.

Nintendo cut its profit forecast 82 percent last month based on the low demand for the 3DS since launch. The August 11 price cut is the first time the Kyoto-based games giant has lowered a product’s price within six months of its debut. The company shipped 3.61 million units worldwide by the end of March and 710,000 units in the three months ended June 30.

The 3DS also received price cuts in North America, Europe, and Australia, though sales data for the system in these regions has not yet been released.

Source: Bloomberg

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