Activision: EA Mud-Slinging Bad for Industry

August 18, 2011 -

Activision's CEO of publishing, Eric Hirschberg, has publicly criticized EA for what he calls "mud-slinging tactics" over the rivalry between the Modern Warfare series and Battlefield 3. According to Eurogamer, Hirschberg took some time out of his Gamescom keynote to encourage Activision's competitors to focus on development, rather than making negative comments in the press.

"Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy," Hirschberg said. "But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail."

Hirschberg pointed out a recent IndustryGamers interview where EA's John Riccitiello said he wanted the Call of Duty franchise to "rot from the core."

"Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to 'rot from the core'," Hirschberg asked. "It's kind of hard to imagine, right?"

"This isn't politics," he continued. "In order for one to win, the other doesn't have to lose. We all still have a lot to prove in our position in the pop cultural landscape. We still need to stand the test of time. We need to show we can withstand the kind of disruptive change and new competition that we're facing now."

"The only way to do that is to continue to make great games. We shouldn't be tearing each other apart fighting for a bigger piece of the pie – we should all be focused on trying to grow a bigger pie. If we as an industry act like there's a finite number of games in the world, then there will be."

Source: GameIndustry.biz


Comments

Re: Activision: EA Mud-Slinging Bad for Industry

Kotick is a bigger problem for the industry, they should focus on that issue first.

Re: Activision: EA Mud-Slinging Bad for Industry

Giving that he looks at an art form like many would look at cars, I tend to agree.

Re: Activision: EA Mud-Slinging Bad for Industry

Sounds like whining to me. EA, as much I don't really care for the company, did good with their PR campaign. They attacked the big dog in military first person shooters, Call of Duty. By going on the attack they garnered a lot of attention and I think it is going to really pay off in sales for the company.

Nothing they said went overboard in my opinion, I think Hirschberg realizes that by the 9th installment of a series everyone knows you are milking the cow dry and he doesn't like to hear another company say it. He and Activision need to stop whining and step up their game.

Re: Activision: EA Mud-Slinging Bad for Industry

Nothing went overboard? You don't think wanting a competitor to "rot from the core" is part of a healthy rivalry?

Going on the attack is a bit different in my opinion to slagging someone off, a bit like Ballmer's "I'm going to f***ing kill Google" (Granted, that was allegedly said in private).

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
PHX Corp@Jessy I actually saw it on gamespot, seems that Nintendo accidently turned Samus into a Badass11/23/2014 - 9:28pm
Jessy HartAnybody else see the Samus Amiibo with 2 arm canons?11/23/2014 - 9:10pm
Andrew EisenNeo - If you're not bleeding then it's probably not you who needs to go to the doctor.11/23/2014 - 5:45pm
Wonderkarpgood. that kind of behavior is unnecessary.11/23/2014 - 5:44pm
WonderkarpGeorgina Young - Are Video Games Sexist? https://www.youtube.com/watch?v=rX9LV4GuG9E11/23/2014 - 5:43pm
ZippyDSMleehttp://deadspin.com/starcraft-player-says-hell-rape-opponent-is-booted-f-1662346891/+Fahey11/23/2014 - 5:40pm
Wonderkarphttps://www.youtube.com/watch?v=O4a9tMGSTG411/23/2014 - 5:32pm
WonderkarpDan Vavra of Warhorse Studios at the Nordic eCommerce Summit 2014 on Game Journalism and why ethics are important11/23/2014 - 5:27pm
WonderkarpGame Dev Ashley Ross on the Block/Blacklist https://www.reddit.com/r/KotakuInAction/comments/2n603f/thoughts_on_the_recent_igdaggautoblocker_incident/11/23/2014 - 5:25pm
Wonderkarpwhich is interesting cause this the first one 100% made by 2k games after the THQ buy11/23/2014 - 4:17pm
Wonderkarpbleh. the more I play WWE 2k15 on PS4, the more I get disappointed.11/23/2014 - 4:09pm
Neo_DrKefkaIt happened around 1030 this morning. I was not blooding because blood was on my hands11/23/2014 - 3:50pm
Andrew EisenThat depends on a lot. Were you bleeding at the time you requested to leave or did you want to leave work to go to the doctor over an incident that happened on a different day that you didn't file an incident report for?11/23/2014 - 3:21pm
Neo_DrKefkaThat would be a major OSHA violation correct?11/23/2014 - 1:54pm
Neo_DrKefkaOff topic but I was at work and went over to the first aid kit to get some eye drops. I look at my hand and noticed blood on my hands. My employers said their is no incident report and they won't send me to see a doctor and that I am abandoning my job.11/23/2014 - 1:54pm
MaskedPixelanteThe more I hear about AC Unity being rushed out, the more I think Ubisoft was telling the truth about why they couldn't add female co-op models.11/23/2014 - 1:14pm
IanCI wouldnt say the 360/PS3 version were superior. They were different games.11/23/2014 - 11:49am
MechaTama31It's hard to rank my top 5 against eachother, but they would include Ghostbusters, Back to the Future (all of it), Monty Python and the Holy Grail, The Shawshank Redemption, and The Princess Bride.11/23/2014 - 11:09am
Andrew EisenTrue, but I liked the fact that rather than do a crappy looking version of the PS3/360 version, it went with an art style more suited to the Wii's strengths.11/23/2014 - 12:26am
Wonderkarpif I had the money, I'd buy one of those expensive proton pack replicas11/22/2014 - 11:25pm
 

Be Heard - Contact Your Politician