Indie Rental Stores Promote 'Video Store Day'

August 18, 2011 -

Independent video rental stores across the U.S. and Canada are banding together for a common cause: to promote a Video Store Day Oct. 15. The goal of this special day is to show the public that there are still alternatives to rental kiosks like Redbox and from Blockbuster, and streaming entertainment services such as Netflix and Hulu. Clearly local video rental stores have taken a savage beating at the hands of those juggernauts. The promotion includes ads in various distributor newsletters to consumers as well as in-store signs, and special offers to customers like a free movie rental to visitors at participating video stores.

The idea for a day is to provide national recognition for the traditional mom and pop video store and is based on a similar effort by the independent music store scene launched a few years ago - according to Stacey Mooney, owner of Moondog Matinee in Flora, Indiana. Mooney said that online chatter among indie stores throughout the years seemed to indicated a groundswell of support for such a day, but has seen little momentum... until now.

"I basically took the reins and just ran with it," she said, adding that the online forum was moved to Facebook and YouTube. "Nobody was doing anything about it so I just started sending out letters."

Other stores involved in getting the word out include Video Quest in Joliet, Ill.; The Video Strip in Chicago; Video-n-Game Gallery in Elkhorn, Wis.; Double Features in Vineland, N.J.; King Tut Video in Kentucky; Eyesore Cinema in Ontario, Canada; and Orbit DVD/TV Eye Video Emporium in Ashville, N.C., among others.

Mooney also sent letters to distributors Ingram, VPD, Rentrak and the Entertainment Merchants Association, in addition to some entertainment studios, looking for support.

“Actually, it’s done really well,” she said. "It’s a day to remind customers that their local brick-and-mortar independent video stores are here to serve them, from finding catalog titles to repairing discs. It’s not a day to bash Netflix. It’s not a day to bash Redbox, Blockbuster or even Family Video. It’s a day to celebrate the art of movies,” Mooney added.

Ted Engen, founder of the Video Buyers Group, a consortium of more than 1,500 independent video stores, said he jumped at the chance to participate.

"I talked to a few guys and next thing I know this thing is spreading just like wildfire," Engen said.

Source: HMM


Comments

Re: Indie Rental Stores Promote 'Video Store Day'

And the big rental chains will do their best to outshout this effort.

 
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ZippyDSMleeuuuhhhggg in other news been sick since last night.....uuhggg.....I iwsh it did not hurt so much when my tummy wants to leave my body..02/28/2015 - 11:39pm
ZippyDSMleeBrings me to the Q why alt costumes would be needed in competition anyway... http://www.eventhubs.com/news/2015/feb/28/dead-or-alive-community-aims-ban-over-120-overly-sexualized-costumes-dead-or-alive-5-last-round/02/28/2015 - 11:36pm
MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
Andrew EisenAh, not linked in the way you (and everyone else) want and expect. That's true.02/27/2015 - 10:06pm
Matthew Wilsonthey are not linked in a way that tracks purchases though. the fact that they have to send a code for the other system shows that they are not linked in the way it counts.02/27/2015 - 9:39pm
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
prh99http://www.romanoriginals.co.uk/invt/70931?colour=Blue The dress does comes in white and blue but both have black lace and a sheer back top, I don't see gold or brown. 02/27/2015 - 8:54pm
ZippyDSMleeDungeons was a so bad so good game to me so I been keeping up with its sequel which will more of a Dungeon Keeper clone. As for pre order out of 7 preorders I was not burnt by 2... Add my contempt of most of modern game design.Ya I have all kinds of hurt.02/27/2015 - 8:40pm
MechaTama31I don't even want to know...02/27/2015 - 8:22pm
ZippyDSMleeFun? I can do fun…. I think LOL. Dungeons 2 is on preorder but not via steam... >> Hell I am breaking all kinds of personal butthurt rules to even THINK about pre order...02/27/2015 - 8:12pm
E. Zachary KnightHad some fun discussions about that dumb dress on Facebook. I opened the original picture in GIMP and sampled the colors and determined them to be Blue and Gold. People still say I am wrong.02/27/2015 - 7:41pm
 

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