Indie Rental Stores Promote 'Video Store Day'

August 18, 2011 -

Independent video rental stores across the U.S. and Canada are banding together for a common cause: to promote a Video Store Day Oct. 15. The goal of this special day is to show the public that there are still alternatives to rental kiosks like Redbox and from Blockbuster, and streaming entertainment services such as Netflix and Hulu. Clearly local video rental stores have taken a savage beating at the hands of those juggernauts. The promotion includes ads in various distributor newsletters to consumers as well as in-store signs, and special offers to customers like a free movie rental to visitors at participating video stores.

The idea for a day is to provide national recognition for the traditional mom and pop video store and is based on a similar effort by the independent music store scene launched a few years ago - according to Stacey Mooney, owner of Moondog Matinee in Flora, Indiana. Mooney said that online chatter among indie stores throughout the years seemed to indicated a groundswell of support for such a day, but has seen little momentum... until now.

"I basically took the reins and just ran with it," she said, adding that the online forum was moved to Facebook and YouTube. "Nobody was doing anything about it so I just started sending out letters."

Other stores involved in getting the word out include Video Quest in Joliet, Ill.; The Video Strip in Chicago; Video-n-Game Gallery in Elkhorn, Wis.; Double Features in Vineland, N.J.; King Tut Video in Kentucky; Eyesore Cinema in Ontario, Canada; and Orbit DVD/TV Eye Video Emporium in Ashville, N.C., among others.

Mooney also sent letters to distributors Ingram, VPD, Rentrak and the Entertainment Merchants Association, in addition to some entertainment studios, looking for support.

“Actually, it’s done really well,” she said. "It’s a day to remind customers that their local brick-and-mortar independent video stores are here to serve them, from finding catalog titles to repairing discs. It’s not a day to bash Netflix. It’s not a day to bash Redbox, Blockbuster or even Family Video. It’s a day to celebrate the art of movies,” Mooney added.

Ted Engen, founder of the Video Buyers Group, a consortium of more than 1,500 independent video stores, said he jumped at the chance to participate.

"I talked to a few guys and next thing I know this thing is spreading just like wildfire," Engen said.

Source: HMM


Comments

Re: Indie Rental Stores Promote 'Video Store Day'

And the big rental chains will do their best to outshout this effort.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
quiknkoldI'm 7 years old, and my cousin(Also 7, maybe 8 at this time) tells me has Battletoads. its Summer Vacation. We play and play and play until finally, We won coop. Those were the days.09/23/2014 - 5:29pm
quiknkoldlets take a moment to share some gaming memories, shall we?09/23/2014 - 5:28pm
MechaTama31I buy stuff off the eshop because it gives me the convenience of a flashcart without the guilt.09/23/2014 - 5:03pm
Montewell thanks for the info Eisen; try that the next time i need something off the eshop09/23/2014 - 3:54pm
james_fudgere: MP, i've sent tech support a note - thank you :)09/23/2014 - 3:14pm
IanCNah that wasnt directed at you Andrew :)09/23/2014 - 3:00pm
Papa MidnightRe: SIEGE 2014 Keynote: oh dear...09/23/2014 - 2:44pm
MaskedPixelanteDear GP, something called "doubleverify" is causing some nasty browser issues on my end. Probably one of your ads.09/23/2014 - 2:36pm
Andrew EisenOh hell no. No, it took Nintendo a dog's age just to get to the point its competitors have been at for a while! (And it's still not there yet, in a lot of respects.)09/23/2014 - 2:26pm
IanCSame as PSN handles it, fi you are trying to say only nintendo do that.09/23/2014 - 2:23pm
Andrew EisenYou have to try to purchase something first. Pick a game, hit purchase and if your wallet doesn't have enough to cover it, you'll be given an option to "add exact funds" or something like that.09/23/2014 - 2:05pm
MonteI have seen no option for that on my 3DS; anytime i want to add funds it only gives me the option to add in denominations of $10, 20, 50 or 10009/23/2014 - 2:03pm
IanCWhat Andrew Wilson said. PSN is the same when you make a purchase over a certain price (£5 in the UK)09/23/2014 - 2:02pm
Andrew EisenNeither eShop charges sales tax either. At least in California.09/23/2014 - 2:00pm
Andrew EisenBoth Wii U and 3DS eShops allow you to add funds in the exact amount of whatever's in your shopping cart. If your game is $39.99, you can add exactly $39.99.09/23/2014 - 1:57pm
Infophile@Matthew Wilson: As I understand it, any regulations to force tax online would also set up an easy database for these stores to use, minimizing overhead.09/23/2014 - 1:30pm
MonteReally, the eshop just does next to nothing to make buying digitally advantagous for the customer. Its nice to have the game on my 3DS, but i can get more for less buying a physical copy at retail. And that's not even counting buying used09/23/2014 - 1:18pm
MonteIanC, The Eshop wallet system only lets you add funds in set denominations and the tax makes sure you no longer have round numbers so you ALWAYS loose money. A $39.99 game for instance requires you to add $50 instead of just $4009/23/2014 - 1:13pm
Matthew Wilsonbut thats just it those sites, even the small ones, sell all over the country.09/23/2014 - 11:12am
Neenekoeither that or it would follow the car model of today. big ticket items are taxed according to your residence, not where you buy them.09/23/2014 - 11:07am
 

Be Heard - Contact Your Politician