EA's Brown Trash Talks to Activision CEO

August 19, 2011 -

While Activision's new CEO said earlier this week at Gamescom that EA should stop trash talking Call of Duty because it "hurt the entire industry," one of EA's top executives has a different point of view. The Battlefield publisher threw some verbal jabs at Activision's former AAA franchises and predicted that the Call of Duty franchise would collapse "In 2-3 Years."

"Welcome to the big leagues Eric," EA spokesperson Jeff Brown said in a comment issued to Kotaku addressed directly to Eric Hirshberg, CEO of Activision.

"I know you're new in the job," Brown continued, "but someone should have told you this is an competitive industry. You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."

Brown's crack about Guitar Hero and Tony Hawk was a particularly harsh shot because those once dominant Activision franchises now sleep with the fishes.

Source: Kotaku


Comments

Re: EA's Brown Trash Talks to Activision CEO

I've said it before and I will say it again....

We should have never allowed the "suit" executive types to infiltrate the gaming community. Both of these guys are an embarrassment to gaming. I swear there are game developers that look like they might have just come from a rave, with their "candy-flipping" clothes, that act more adult than these two gasbags.

Re: EA's Brown Trash Talks to Activision CEO

The trash talking is sad when both companies have a habit of turning good concepts into rubbish in the span of two to three years. All the trash talking boils down to is which company is vying to be the worst company in the industry. I wouldn't mind the trash talk if they had fresh IP's to back it up as opposed to regurgitated garbage.

Re: EA's Brown Trash Talks to Activision CEO

Just some amusing back and forth for us to be entertained by. I love it.

Re: EA's Brown Trash Talks to Activision CEO

hey jeff brown, allow me to remind you of a few series that your company has run into the ground; Command & Conquer, the Bard's Tale, Black & White, Ultima and Ultima Online, Dungeon Keeper, moto racer, Rock Band (unless you consider the iOS crap), Sid Meier's games, and Simcity just to name a few.  i hope you enjoy your massive pedestal made of excrement.

Re: EA's Brown Trash Talks to Activision CEO

Look at it this way. If there's any company that be said to have more firsthand experience than Activision with the effects of running a franchise into the ground, it's EA.

Re: EA's Brown Trash Talks to Activision CEO

not just the franchises, but the studios too.  anyone remember Westwood, Origin or Mythic?  I'm actually afraid that EA's going to do that to Bioware as well in the near/far future.

Re: EA's Brown Trash Talks to Activision CEO

Oh, let's not forget The Sims series. Or how about the endless supply of repetitive sports games?

Including expansions, there's over 30 games in The Sims alone, and many of their sports games have around 15-20 in their respective franchises, but adding very few to the sequels.

Re: EA's Brown Trash Talks to Activision CEO

Oh, let's not forget The Sims series.

Including expansions, there's over 30 games in that series.

Re: EA's Brown Trash Talks to Activision CEO

Re: EA's Brown Trash Talks to Activision CEO

That isn't enough internets.

Re: EA's Brown Trash Talks to Activision CEO

EA have no right to try and take any moral high ground, because they've been running series into the ground for years.

Whilst I don't disagree with his statements, I disagree with the position he's trying to take.

I've been saying that Activision is going to be the sole reason Call of Duty dies out, and I've been saying this for years alongside hundreds of other people. The concept isn't new. But you know what else isn't new? EA also making shoddy sequels, having horrible business practices, and buying out formerly decent companies for the sole purpose of milking them dry.

Just because EA have started looking better in the past year or so doesn't erase their past. They're no better than Activision. Take a good hard look at the Battlefield series. Does it have as many titles as Call of Duty? Probably not, but it's hardly innovative. Neither of the series add anything "new" or "exciting" to the FPS genre as a whole (note: I'm not saying they're bad games because of this).

EA also have numerous other franchises that aren't exactly world firsts in "new technology". Activision might be beating a dead horse but EA's done it for years alongside heaps of other companies.

Brown can talk all the shit he likes, but he's wallowing in just as much of the stuff as Activision is.

Re: EA's Brown Trash Talks to Activision CEO

Oh, sure, when Activision talked shit about EA, it was friendly ribbing, but now that EA is taking the first shot by pointing out that Activision's business plan is "let's run this shit into the ground," it's bad for the industry. Pfft.

 
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MaskedPixelantehttps://mojang.com/announcing-minecraft-story-mode/ Umm... what?12/18/2014 - 10:24am
NeenekoThat would make sense. Theaters probably can not afford the liability worry or a drop in ticket sales from worried people. Sony on the other hand can take a massive writeoff, and might even be able to bypass distribution contracts for greater profit.12/18/2014 - 10:03am
ConsterNeeneko: I thought they cancelled it because the major cinema franchises were too scared of terrorist attacks to show the film?12/18/2014 - 9:55am
Neeneko@Wonderkarp - there is still a lot of debate regarding if the movie was a motive or not. Unnamed officials say yes, the timeline says no.12/18/2014 - 9:10am
NeenekoSomething does not smell right though, Sony is no stranger to being hacked, so why cancel this film? For that matter, they are still not giving in to hacker's original demands as far as I know.12/18/2014 - 9:06am
PHX Corp@prh99 Not to mention the Dangerous Precedent that sony's hacking scandal just set http://mashable.com/2014/12/17/sony-hackers-precedent/12/18/2014 - 8:25am
Matthew WilsonI hope its released to netflix or amazon12/18/2014 - 12:11am
prh99Basically they've given every tin pot dictator and repressive regime a blue print how to conduct censorship abroad. The hecklers veto wins again. At least when it comes to Sony and the four major theater chains.12/17/2014 - 11:55pm
MaskedPixelante"It's not OUR fault that our game doesn't work, it's YOUR fault for having so many friends."12/17/2014 - 9:48pm
Matthew Wilsonapparently tetris did not work because he has a full friends list12/17/2014 - 9:21pm
WonderkarpSo Sony cancelled the release of the Interview. was it ever confirmed that the Sony hacking was done because of that specific movie?12/17/2014 - 8:54pm
MaskedPixelanteWow, Ubisoft went four for four, I didn't think it was actually possible.12/17/2014 - 8:37pm
MechaTama31Oh, ok, I was mixing up "on Greenlight" and "Greenlit".12/17/2014 - 8:23pm
Matthew Wilson@phx you beat me to it. how do you screw up tetris?! my ubisoft this is just stupid. no one should ever preorder a ubisoft game again! ps people should never preorder any game regardles of dev.12/17/2014 - 6:28pm
PHX Corphttp://www.ign.com/videos/2014/12/17/what-the-heck-is-wrong-with-tetris-ps4 I give up on ubisoft12/17/2014 - 6:01pm
MaskedPixelantehttp://comicbook.com/blog/2014/08/16/exclusive-original-unaltered-cut-of-star-wars-trilogy-to-be-rele/ Yeah, this'll never happen.12/17/2014 - 5:03pm
NeenekoThey have and exercise control over which games are allowed on their privately controlled 'open forum'. Their endorsement is fairly minimal since it is only 'we do not reject this', but it is still an endorsement of sorts.12/17/2014 - 3:58pm
NeenekoHistorically there have been issues with libraries allowing some groups but not others. Perhaps 'endorsement' is too strong a word, but their editorial control IS a preapproval process, even if the standards are pretty minimal.12/17/2014 - 3:56pm
E. Zachary KnightLet's put this a different way. My local library allows any group to reserve and use multipurpose rooms. That does not mean that the Library endorses all events that take place in those rooms.12/17/2014 - 12:54pm
E. Zachary KnightValve's editorial control comes from removing problem games and accepting games to Steam. They make no claim over any games otherwise.12/17/2014 - 12:52pm
 

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