EA's Brown Trash Talks to Activision CEO

August 19, 2011 -

While Activision's new CEO said earlier this week at Gamescom that EA should stop trash talking Call of Duty because it "hurt the entire industry," one of EA's top executives has a different point of view. The Battlefield publisher threw some verbal jabs at Activision's former AAA franchises and predicted that the Call of Duty franchise would collapse "In 2-3 Years."

"Welcome to the big leagues Eric," EA spokesperson Jeff Brown said in a comment issued to Kotaku addressed directly to Eric Hirshberg, CEO of Activision.

"I know you're new in the job," Brown continued, "but someone should have told you this is an competitive industry. You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."

Brown's crack about Guitar Hero and Tony Hawk was a particularly harsh shot because those once dominant Activision franchises now sleep with the fishes.

Source: Kotaku


Comments

Re: EA's Brown Trash Talks to Activision CEO

I've said it before and I will say it again....

We should have never allowed the "suit" executive types to infiltrate the gaming community. Both of these guys are an embarrassment to gaming. I swear there are game developers that look like they might have just come from a rave, with their "candy-flipping" clothes, that act more adult than these two gasbags.

Re: EA's Brown Trash Talks to Activision CEO

The trash talking is sad when both companies have a habit of turning good concepts into rubbish in the span of two to three years. All the trash talking boils down to is which company is vying to be the worst company in the industry. I wouldn't mind the trash talk if they had fresh IP's to back it up as opposed to regurgitated garbage.

Re: EA's Brown Trash Talks to Activision CEO

Just some amusing back and forth for us to be entertained by. I love it.

Re: EA's Brown Trash Talks to Activision CEO

hey jeff brown, allow me to remind you of a few series that your company has run into the ground; Command & Conquer, the Bard's Tale, Black & White, Ultima and Ultima Online, Dungeon Keeper, moto racer, Rock Band (unless you consider the iOS crap), Sid Meier's games, and Simcity just to name a few.  i hope you enjoy your massive pedestal made of excrement.

Re: EA's Brown Trash Talks to Activision CEO

Look at it this way. If there's any company that be said to have more firsthand experience than Activision with the effects of running a franchise into the ground, it's EA.

Re: EA's Brown Trash Talks to Activision CEO

not just the franchises, but the studios too.  anyone remember Westwood, Origin or Mythic?  I'm actually afraid that EA's going to do that to Bioware as well in the near/far future.

Re: EA's Brown Trash Talks to Activision CEO

Oh, let's not forget The Sims series. Or how about the endless supply of repetitive sports games?

Including expansions, there's over 30 games in The Sims alone, and many of their sports games have around 15-20 in their respective franchises, but adding very few to the sequels.

Re: EA's Brown Trash Talks to Activision CEO

Oh, let's not forget The Sims series.

Including expansions, there's over 30 games in that series.

Re: EA's Brown Trash Talks to Activision CEO

Re: EA's Brown Trash Talks to Activision CEO

That isn't enough internets.

Re: EA's Brown Trash Talks to Activision CEO

EA have no right to try and take any moral high ground, because they've been running series into the ground for years.

Whilst I don't disagree with his statements, I disagree with the position he's trying to take.

I've been saying that Activision is going to be the sole reason Call of Duty dies out, and I've been saying this for years alongside hundreds of other people. The concept isn't new. But you know what else isn't new? EA also making shoddy sequels, having horrible business practices, and buying out formerly decent companies for the sole purpose of milking them dry.

Just because EA have started looking better in the past year or so doesn't erase their past. They're no better than Activision. Take a good hard look at the Battlefield series. Does it have as many titles as Call of Duty? Probably not, but it's hardly innovative. Neither of the series add anything "new" or "exciting" to the FPS genre as a whole (note: I'm not saying they're bad games because of this).

EA also have numerous other franchises that aren't exactly world firsts in "new technology". Activision might be beating a dead horse but EA's done it for years alongside heaps of other companies.

Brown can talk all the shit he likes, but he's wallowing in just as much of the stuff as Activision is.

Re: EA's Brown Trash Talks to Activision CEO

Oh, sure, when Activision talked shit about EA, it was friendly ribbing, but now that EA is taking the first shot by pointing out that Activision's business plan is "let's run this shit into the ground," it's bad for the industry. Pfft.

 
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Craig R.And I'll be perfectly happy in never seeing the phrase 'false flag' ever again, as it is one of the worst notions to ever come out of the camp of the tinfoil brigade that is already completely overused.10/25/2014 - 3:50pm
Craig R.Gone for a week and come back to find GG didn't go away at all. Dammit.10/25/2014 - 3:48pm
Matthew Wilsonif they were serious, they would go to youtube. most youtube game reviewers tend to revew games as product, and tend leave social issues out of it.10/25/2014 - 1:42pm
quiknkoldif the gamergaters were serious, they'd realize that Kotaku and Polygon arent the only games in town, and that with the freedom of the internet, they could create their own websites and achieve the goals they are trying to achieve without arguement.10/25/2014 - 1:35pm
james_fudgehe should have called the police.10/25/2014 - 1:20pm
TechnogeekAt least my statement still holds if it does turn out to be a false flag.10/25/2014 - 1:03pm
NeenekoThough I admit, since doxxing and false flag where heavily used tactics of the GG supporters, while they are not historical tactics used by detractors, I am skeptical how much it is really 'both sides' doing it in any real volume.10/25/2014 - 1:01pm
NeenekoOne thing that makes all of this messy is 'false flag' is a serious concern here. It does not help that the original GG instigators were also known for doing elaborate false flags to discredit feminism themselves.10/25/2014 - 12:59pm
MechaCrashThe guy who got the knife is the one who advocated doxxing, by the way, and was getting court documents about Zoe Quinn so he could publicly post them. It doesn't make what happened to him right, but he deserves no sympathy.10/25/2014 - 12:42pm
TechnogeekNo, that's a pretty shitty thing to do and I fully support the responsible parties getting a visit from the relevant legal authorities.10/25/2014 - 12:17pm
Neo_DrKefkaSomeone anyone tell me how two wrongs somehow make a right? This is becoming exhausting and both sides are out of there minds!10/25/2014 - 11:40am
Neo_DrKefkaSo two GamerGate supporters received a knife and syringe in the mail today. The same GamerGate supporters who said how awful it was were seen in other tweets gathering lists and sending our similar threats or harassment to shut down the other side....10/25/2014 - 11:36am
NeenekoJust look at how interviews are handled. Media tends to pit someone who is at best a journalist, but usually entertainer, against an expert, and it is presented and percieved as if they are equals.10/25/2014 - 7:38am
Neeneko@MC - Focusing on perpetrator does nothing for prevention, the media and public lack the domain knowledge and event details to draw any useful conclusions. All we get are armchair risk experts.10/25/2014 - 7:36am
Neeneko@AE - no name or picture, I like it.10/25/2014 - 7:34am
PHX Corp@MW and AE The news media needs to stop promoting the Shooters. period10/25/2014 - 7:16am
Andrew EisenWhen I write about these massacres, I don't use the shooter's name or picture. I'm not saying everyone has to play it that way but that's how I prefer to do it.10/25/2014 - 12:44am
Andrew EisenYep, it's why the news media stopped spotlighting numbnuts who run out on the field during sporting events.10/25/2014 - 12:01am
Matthew Wilsonin media research its called the copycat effect. it simply says that if the news covers one mass shooting shooter, it increases the likelihood of another person going on a mass shooting.10/25/2014 - 12:00am
Andrew EisenAgreed. It bugs me that I know the names, faces and personal histories of a bunch of mass shooters but I couldn't tell you the name of or recognize a photo of a single one of their victims.10/24/2014 - 11:51pm
 

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