Scott Steinberg: EA's Mud-Slinging is a 'Smart Move'

August 23, 2011 -

EA's trash-talking to Activision about its Call of Duty franchise may be frowned upon in some circles, but Scott Steinberg of TechSavvy Global sees it as a clever ploy on the company's part to draw attention to its Battlefield series.

"It reflects just how seriously Electronic Arts and Activision take the coming clash of the titans - and how much each side has invested in the conflict's outcome," Steinberg tells Industry Gamers. "Modern Warfare 3 enjoys tremendous brand recognition and a massive fan following, giving it a marked advantage over Battlefield 3 at the cash register… but Battlefield 3 may very well be the more ambitious, polished and critically-acclaimed of the two titles. Moreover, each side plans to spend well into the eight or nine figures promoting the titles, reinforcing just how high the stakes are they're playing for."

Wedbush Securities analyst Michael Pachter noted that EA may look bad, but the sassy talk is certainly garnering some interesting publicity. Marketers will tell you there's no such thing as bad publicity..

"Smart move, AND petty and unprofessional," Pachter noted, adding that Activision isn't an innocent bystander in the war of words. "That's the nature of competition. Bobby was loudly trashing BF3 at E3 (not ready on consoles, 30 frames/sec), so it's arguable that ATVI 'started it' and it's easier to take the high road when you're in first place, so they are doing so now."

Steinberg says that mud-slinging in the industry is not a new phenomenon (I can remember members of Ion Storm and id Software going at it in .plan files in the late 90's - ED.). "From a broader perspective, tasteful or no, the mudslinging means little from the perspective of semantics - subtelty's never been an industry strong suit, as gaming rivals have been hurling insults since the days of 'Genesis does what Nintendon't.' But what such smack-talk does do is galvanize attention around the coming showdown: A win-win for both sides from the perspective of pure publicity."

"Whether or not that's by design, or simply a natural outpouring of the enthusiasm and emotional investment each publisher has invested in the projects is largely irrelevant," he added. "Regardless of your appetite for name-calling, there's no denying the clear upsides gained via such scuffles, as these heated exchanges help keep both games in the headlines, and top of mind."

Source: Industry Gamers

 


Comments

Re: Scott Steinberg: EA's Mud-Slinging is a 'Smart Move'

It just depends on your preference. Battlefield is more about the environment and is slower-paced. Modern Warfare is faster-paced and is more about the combat.

Re: Scott Steinberg: EA's Mud-Slinging is a 'Smart Move'

Everyone is entitled to their own opinion. I respect that but I'm not entirely sure that a game session where 64 people are in combat with 64 different people (something that can't be done in Modern Warfare) could be considered "slower-paced" by any stretch of the imagination.

Don't get me wrong, I absolutely loved IW's Modern Warfare and play it still but this time around I fear DICE/EA's product will trump the product from IW/Activision. Without West and Zampella, IW/Activision's product is starting at a deficiency.

 
Forgot your password?
Username :
Password :

Poll

Will Code Avarice's Paranautical Activity make its way back onto Steam?:

Shout box

You're not permitted to post shouts.
Neo_DrKefka@Mecha I hear you about KingofPol this is a guy who is using GamerGate to boost his career. Most of his streams are crap about him talking about him being drunk. What happened to him was wrong but it doesn't change the fact he has instigated much of this10/25/2014 - 5:40pm
Craig R.And I'll be perfectly happy in never seeing the phrase 'false flag' ever again, as it is one of the worst notions to ever come out of the camp of the tinfoil brigade that is already completely overused.10/25/2014 - 3:50pm
Craig R.Gone for a week and come back to find GG didn't go away at all. Dammit.10/25/2014 - 3:48pm
Matthew Wilsonif they were serious, they would go to youtube. most youtube game reviewers tend to revew games as product, and tend leave social issues out of it.10/25/2014 - 1:42pm
quiknkoldif the gamergaters were serious, they'd realize that Kotaku and Polygon arent the only games in town, and that with the freedom of the internet, they could create their own websites and achieve the goals they are trying to achieve without arguement.10/25/2014 - 1:35pm
james_fudgehe should have called the police.10/25/2014 - 1:20pm
TechnogeekAt least my statement still holds if it does turn out to be a false flag.10/25/2014 - 1:03pm
NeenekoThough I admit, since doxxing and false flag where heavily used tactics of the GG supporters, while they are not historical tactics used by detractors, I am skeptical how much it is really 'both sides' doing it in any real volume.10/25/2014 - 1:01pm
NeenekoOne thing that makes all of this messy is 'false flag' is a serious concern here. It does not help that the original GG instigators were also known for doing elaborate false flags to discredit feminism themselves.10/25/2014 - 12:59pm
MechaCrashThe guy who got the knife is the one who advocated doxxing, by the way, and was getting court documents about Zoe Quinn so he could publicly post them. It doesn't make what happened to him right, but he deserves no sympathy.10/25/2014 - 12:42pm
TechnogeekNo, that's a pretty shitty thing to do and I fully support the responsible parties getting a visit from the relevant legal authorities.10/25/2014 - 12:17pm
Neo_DrKefkaSomeone anyone tell me how two wrongs somehow make a right? This is becoming exhausting and both sides are out of there minds!10/25/2014 - 11:40am
Neo_DrKefkaSo two GamerGate supporters received a knife and syringe in the mail today. The same GamerGate supporters who said how awful it was were seen in other tweets gathering lists and sending our similar threats or harassment to shut down the other side....10/25/2014 - 11:36am
NeenekoJust look at how interviews are handled. Media tends to pit someone who is at best a journalist, but usually entertainer, against an expert, and it is presented and percieved as if they are equals.10/25/2014 - 7:38am
Neeneko@MC - Focusing on perpetrator does nothing for prevention, the media and public lack the domain knowledge and event details to draw any useful conclusions. All we get are armchair risk experts.10/25/2014 - 7:36am
Neeneko@AE - no name or picture, I like it.10/25/2014 - 7:34am
PHX Corp@MW and AE The news media needs to stop promoting the Shooters. period10/25/2014 - 7:16am
Andrew EisenWhen I write about these massacres, I don't use the shooter's name or picture. I'm not saying everyone has to play it that way but that's how I prefer to do it.10/25/2014 - 12:44am
Andrew EisenYep, it's why the news media stopped spotlighting numbnuts who run out on the field during sporting events.10/25/2014 - 12:01am
Matthew Wilsonin media research its called the copycat effect. it simply says that if the news covers one mass shooting shooter, it increases the likelihood of another person going on a mass shooting.10/25/2014 - 12:00am
 

Be Heard - Contact Your Politician