Scott Steinberg: EA's Mud-Slinging is a 'Smart Move'

August 23, 2011 -

EA's trash-talking to Activision about its Call of Duty franchise may be frowned upon in some circles, but Scott Steinberg of TechSavvy Global sees it as a clever ploy on the company's part to draw attention to its Battlefield series.

"It reflects just how seriously Electronic Arts and Activision take the coming clash of the titans - and how much each side has invested in the conflict's outcome," Steinberg tells Industry Gamers. "Modern Warfare 3 enjoys tremendous brand recognition and a massive fan following, giving it a marked advantage over Battlefield 3 at the cash register… but Battlefield 3 may very well be the more ambitious, polished and critically-acclaimed of the two titles. Moreover, each side plans to spend well into the eight or nine figures promoting the titles, reinforcing just how high the stakes are they're playing for."

Wedbush Securities analyst Michael Pachter noted that EA may look bad, but the sassy talk is certainly garnering some interesting publicity. Marketers will tell you there's no such thing as bad publicity..

"Smart move, AND petty and unprofessional," Pachter noted, adding that Activision isn't an innocent bystander in the war of words. "That's the nature of competition. Bobby was loudly trashing BF3 at E3 (not ready on consoles, 30 frames/sec), so it's arguable that ATVI 'started it' and it's easier to take the high road when you're in first place, so they are doing so now."

Steinberg says that mud-slinging in the industry is not a new phenomenon (I can remember members of Ion Storm and id Software going at it in .plan files in the late 90's - ED.). "From a broader perspective, tasteful or no, the mudslinging means little from the perspective of semantics - subtelty's never been an industry strong suit, as gaming rivals have been hurling insults since the days of 'Genesis does what Nintendon't.' But what such smack-talk does do is galvanize attention around the coming showdown: A win-win for both sides from the perspective of pure publicity."

"Whether or not that's by design, or simply a natural outpouring of the enthusiasm and emotional investment each publisher has invested in the projects is largely irrelevant," he added. "Regardless of your appetite for name-calling, there's no denying the clear upsides gained via such scuffles, as these heated exchanges help keep both games in the headlines, and top of mind."

Source: Industry Gamers

 


Comments

Re: Scott Steinberg: EA's Mud-Slinging is a 'Smart Move'

It just depends on your preference. Battlefield is more about the environment and is slower-paced. Modern Warfare is faster-paced and is more about the combat.

Re: Scott Steinberg: EA's Mud-Slinging is a 'Smart Move'

Everyone is entitled to their own opinion. I respect that but I'm not entirely sure that a game session where 64 people are in combat with 64 different people (something that can't be done in Modern Warfare) could be considered "slower-paced" by any stretch of the imagination.

Don't get me wrong, I absolutely loved IW's Modern Warfare and play it still but this time around I fear DICE/EA's product will trump the product from IW/Activision. Without West and Zampella, IW/Activision's product is starting at a deficiency.

 
Forgot your password?
Username :
Password :

Poll

Is King right? Should all games adopt the free-to-play model?:

Shout box

You're not permitted to post shouts.
Matthew Wilsonit is a game worth playing if you have a pc/360/ps304/20/2014 - 9:34pm
MaskedPixelantehttps://twitter.com/IGLevine/status/457552538343325696 The Lutece Twins show up in some of the most unlikely of places.04/20/2014 - 2:44pm
Andrew EisenAs it happens, Chinatown Wars is the only GTA game I've played.04/19/2014 - 10:43am
Papa MidnightWith GTA5 (to date) failing to even provide indication of a PC release, I'm realising that this might be the first GTA game that I have not played (outside of Chinatown Wars) since the series inception.04/19/2014 - 8:14am
IanCSo im guessing a bunch of edutainment games, which a lot of people elsewhere are going gaga over, dot count as classics? Okay. If you don't mind me, i have a sudden urge to play Putt Putt....04/19/2014 - 6:15am
MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
Matthew Wilsonthis is worth a whatch https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C904/18/2014 - 3:43pm
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
 

Be Heard - Contact Your Politician