UPDATE: Square Enix has acquiesced to GameStop, issuing an official statement apologizing for the inclusion of a third-party coupon without informing the retailer about it prior to the game's retail release. The news comes from an updated report on Giant Bomb. Square Enix issued the following statement:
"As part of Deus Ex: Human Revolution’s boxed offering on PC, Square Enix included a third party coupon. GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies.
Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America or purchase a digital download copy online from www.gamestop.com."
Of course Square Enix can't take the blame for opened copies of the game being sold to consumers as new products at GameStop today. That may not seem like a big deal to some, but it still sucks that GameStop basically stole a $50 value from consumers over a service they haven't even officially launched yet..
Original Story: The wheels at GameStop's corporate headquarters must be spinning at breakneck speeds as the world's largest games retailer has gone from opening Pc copies of Deus Ex: Human Revolution to remove OnLive coupons to pulling the game off store shelves. The retailer confirmed that it is taking the PC version of the game off store shelves so that they can be recalled. All of this is because, it claims, Square Enix included a coupon from a competitor inside Deus Ex: Human Revolution and didn't tell them about it.
The latest comes from a memo obtained by Giant Bomb that instructs store employees with the following directive:
"At this time please pull all Regular Editions of Deus Ex: Human Revolution (640171) and place them in your back room. these will be recalled at a later date.
As GameStop is developing a streaming service in our Spawn Labs Cloud Gaming Division, the coupon that was included is for a competitive service. We are returning all PC regular edition to the vendor in agreement with Square Enix.
Any unfilled reserves of the Regular PC Edition should be taken care of with the inventory set aside in your backroom.
Please honor any returns with a receipt."