Carmack: Digital Distribution is Not Easy

August 25, 2011 -

Speaking to Tom's Guide in a lengthy interview about everything from RAGE to the latest hardware, id Software co-founder and programming genius John Carmack offered an interesting answer on the new trend of company's starting their own digital distribution services. Carmack said that the work that Valve put into Steam was not easy, despite what some companies might think:

Question: Moving onto digital distribution: How do you feel about developers and publishers striking out on their own for digital distribution? Steam/Valve is the big dog, and now you have Origin/EA, too.

Answer: There’s definitely a sense that publishers don’t want to be tied to Valve. It seems like an easy thing, setting up your own digital distribution, but I caution everyone that there is a lot more expertise built up at Valve than you might think. It’s a harder task than just setting up some automated FTP sites with a web front end, and they have a network effect going by having the games download in the background. Everybody thinks, “Well, I don’t want to split my money with Valve. How hard can it be to set this up?” And my advice is: usually it’s harder than you think it is. I think from the consumer side, digital distribution like Steam is doing a really good thing. It’s better than dealing with getting the box and losing the CD and all of those related issues. Everybody knows that this is the way the wind is blowing.

Question: And Steam didn’t take off until several years after its initial release.

Answer: I remember us talking with Valve, and they were trying to get us to release Doom 3 on Steam. Our response was basically, “Are you crazy? We’re not going to do this!” All the props in the world should go out to Valve for having a vision, sticking with it through adversity, and then really coming out of things in the captain’s chair.

You can read the entire thing here. It's an excellent and fascinating look at one of the industry's best developers.


 
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Matthew WilsonI meant from a organizational pov end users get it in contract, but any site that would want to use it for 2 factor would have to pay alot of money12/27/2014 - 5:35pm
IanCSMS is expensive? In what country? I get something stupid a month on my contract. I think it might even be unlimited.12/27/2014 - 5:32pm
Matthew WilsonI am still amazed that 2 factor authentication has not become the norm yet. I get sms is expensive, but Google authanacator api is free for any website to use.12/27/2014 - 5:11pm
PHX Corphttp://techcrunch.com/2014/12/27/anonymous-leaked-a-massive-list-of-passwords-and-credit-card-numbers/ Guys change your passwords: Anonymous Leaked A Massive List Of Passwords And Credit Card Numbers12/27/2014 - 3:25pm
Matthew WilsonThis is impressive video editing. basketball tricks with a basketball. https://www.youtube.com/watch?v=OhCQeFX9GSg#t=18112/27/2014 - 2:01pm
MaskedPixelanteDude was at the center of a pretty serious plagiarism scandal back in 2011, and it was widely known he ripped off other musical pieces well before that.12/27/2014 - 9:33am
Kajex@Masked Right, because his work actually composing music for several Metroid games necessitated plagiarism.12/27/2014 - 9:04am
MaskedPixelanteI can't believe Kenji Yamamoto got another job. Then again, his job on Smash was "musical arrangment", so copying other people's work is right up his alley.12/26/2014 - 9:31pm
Matthew Wilsonthe company that hosts it is a cyber security firm, and from what I understand it is the data they they see just shown publicly.12/26/2014 - 8:22pm
Wonderkarpa question about that website, Matthew...how does it know its a cyberattack or not12/26/2014 - 8:06pm
Matthew Wilsonfor those intreasted in seeing cyber attacks in real time check out this site. http://map.ipviking.com/12/26/2014 - 7:51pm
PHX Corp@MP you can add me on XBL and Nintendo Network if you want, I go under TrustyGem(Same gamertag as on Steam)12/26/2014 - 2:01pm
CMinerI blame North Korea.12/25/2014 - 11:49pm
MechaTama31For the last few weeks, the GP site fails to load about 2/3 of the times I try.12/25/2014 - 11:13pm
MaskedPixelanteOK, is GP having trouble loading for anyone but me?12/25/2014 - 9:21pm
Matthew Wilsonits a bunch of script kiddies. ddosing is one of the easiest thing to do,and most companies can not stop it sadly.12/25/2014 - 5:05pm
MaskedPixelanteI like Nintendo as much as the next person, they're pretty much the only company putting out the games I want to play, but that was pretty embarassing to have NNID go down due to overuse.12/25/2014 - 4:35pm
MaskedPixelanteSee? It's NOT a repeat of last year's fiasco.12/25/2014 - 4:22pm
PHX CorpLizard squad is responsible for The XBL/PSN shutdown https://www.youtube.com/watch?v=QSpZvsoWvig12/25/2014 - 4:17pm
IanCOh shut up bitching about Nintendo. At least they advised people to downloading updates before the big day. Sony/MS? Not a peep.12/25/2014 - 3:50pm
 

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