While GameStop was bold in removing OnLive coupons from PC retail copies of Deus Ex: Human Revolution, it found some humility today as it realized that yesterday's situation put them in a bad light with customers. Many customers felt that, by taking a coupon that was worth around $50 out of those boxes, the company was ripping them off.
Today GameStop CEO Paul Raines issued an apology via email to customers and offered an olive branch to smooth things over.
"Dear GameStop customer,
Earlier this week, GameStop removed a competitor's coupon from standard edition PC versions of Deus Ex: Human Revolution, a recent release by Square Enix. We were not aware that the product box would contain this competitor's offer. We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and Square Enix, the publisher of this game. And for this, we are truly sorry.
For your inconvenience, we would like to offer you a free $50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience. Please bring in this email and your store receipt or order confirmation from GameStop.com and present it to a Game Advisor.
Hopefully GameStop has learned a lesson about public perception..