Bethesda and the Word ‘The’

If you think that the cease and desist letter Bethesda sent Minecraft developer Mojang over plans to use the word "Scrolls" in its next game is ridiculous, then Andrew Eisen's latest video will make a lot of sense. After all, if one company can go after another for "Scrolls" then they can go after anyone for any other seemingly innocuous or common word. Take the word "the," for example…

You can check out Andrew's previous videos on his YouTube channel.

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  1. 0
    Andrew Eisen says:

    You know, I've never actually seen anyone use the "trademark the word 'the'" scenario.  Doesn't surprise me that many apparently have though.  It's a pretty obvious joke.

    Still, hopefully you're taking my video as the satire that I intended it to be and not as an actual strawman argument.


    Andrew Eisen

  2. 0
    Vake Xeacons says:

    Then hows this: every indie developer takes the words, "Scrolls," "Oblivion," "Elder," and (why not) "The" and uses them in every combination of phrase to see who can come up with the best title. Then distribute a game for it!

  3. 0
    Neeneko says:

    While I know this was intended to be humorous, and it was… I look forward to the day when the 'trademark the word 'the'' examples die the horrible death they deserve.  Constructing strawmen rarely lead anywhere useful… it is kinda like that other piece about the hacktivists poking that dog fighting game.. it gets you props within your own community, but outside kinda reinforces some rather douchy assumptions people have about gamers.

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