Konami to UK Retailers: Stop the Price War

September 1, 2011 -

Konami Europe's top executive says that publishers are taking a shellacking from retailers in the United Kingdom because of their competitive pricing and constant sales battles and he's had enough. Speaking to MCV, the publisher’s European chief Kunio Neo said that the UK market is suffering, while other territories such as Germany are thriving. He blames the constant sales battles among retailers in the UK and he has a message for them: Stop the price wars.

“UK games pricing is very poor,” said Neo. “Retailers are always reducing prices and the profits for publishers are getting smaller. The UK is really suffering. And he said that Konami is far from the worst-off publisher in this situation.

“We’re based in Germany and despite the economic conditions in many other countries, Germany is doing alright. So we’re not as affected as a US publisher that has a UK office. They’re suffering because they focus their sales on the UK.”

Konami’s European GM of sales, marketing and products, Martin Schneider offered a more succinct message:

"Tell the UK shops to stop the price war."

We wonder if they are actually listening, and we have a pretty good idea of what consumers in the UK think about all the sales..

Source: Konami


Comments

Re: Konami to UK Retailers: Stop the Price War

Hmm, lets investigate a few games that pop up on web pages of the console section of the leading UK high street games retailer... in fact, the ONLY major high street retailer specialising in video games as far as I'm aware.

 

GAME - FIFA12 or MW3, £45.  Dead Island or BF3, £40.

RRP - FIFA12 or MW3, £55.  Dead Island or BF3, £50.

US prices - $59.99, equivalent to £36.99 at current exchange rates.

Maybe the UK retailers are undercutting recommended retail prices, but we're still getting gouged in comparison, so what I'm thinking is, "you dont know what the hell you're drooling about, Konami, you insane morons."

Re: Konami to UK Retailers: Stop the Price War

So he wants to UK to stop selling games at cheaper prices. I take it that he believes that £55 for COD is acceptable then?

Games at £30 are still too expensive, and considering that the UK has to pay more for hardware and software, well he just needs to take a long hard look at those comments.

Re: Konami to UK Retailers: Stop the Price War

£30 can be a substantial amount of money compared to ones budget but £30 for a product that, in some cases, gives you hundreds of hours of entertainment is practically a steal.

Re: Konami to UK Retailers: Stop the Price War

Lol. You know you are full of yourself when you make this statement publicly.

On the other hand, UK, could you teach other countries how to be more competitive?

Re: Konami to UK Retailers: Stop the Price War

Would Mr. Neo prefer price fixing, instead?

Re: Konami to UK Retailers: Stop the Price War

wait a second...wouldn't retail sales come out of the store's cut of the sale? unless Konami's lowering what they sell it to the stores for, how could that have an effect on them?

Re: Konami to UK Retailers: Stop the Price War

So Konami is basically saying "Screw the free market! Sell stuff at the price we want them sold for, not what their market says they should be sold for."

Re: Konami to UK Retailers: Stop the Price War

I wouldn't go that far, but if something doesn't happen soon, there won't be much of a market left.  If something's not profitable, there's no investment. What most people fail to realize is that games are not a labor of love. It's a business. If there's no money to be made, investors take their money elsewhere. If there's no investment, there's no product.

It's the same thing with reserving games at Gamestop or Target. If there's no pre-orders, that tells the publishers there's no interest, so they cut their losses and move on to the next project. One of the big reasons that games are canceled is lack of consumer interest.

Re: Konami to UK Retailers: Stop the Price War

The question is what exactly is supposed to "happen soon"?

Now we don't know what kind of supplier contracts are in place here, but Konami should theoretically be able to refuse to sell their product to retailers below a certain point, setting a price floor for any retailers that want to carry the merchandise and be able to sell it at a profit. However, the effectiveness of that depends on how much the retailers value Konami products versus how much they value the increased business from all of their sales. If the Konami products aren't "must have" big sellers, then they may have their answer why they're having a hard time holding a higher price point.

My question is, where is the problem here that is inhibiting normal correction if prices are truly too low from a market standpoint, rather than just "too low" from what the publishers would like? If the UK market really is doing so bad, the retailers ultimately are going to hit the bottom on slashing prices and still being able to sustain themselves, and the weaker competitors are going to start dropping. One would assume the reduced competition at that point would see prices start to rise again.

It is entirely possible I'm missing something, but I'm not sure where any of this is deviating from normal market dynamics to the point that the whole UK games market could implode.

 
Forgot your password?
Username :
Password :

Poll

Which Feminist Frequency video are you looking forward to most?:

Shout box

You're not permitted to post shouts.
MechaTama31Goth_Skunk: It's not too late for CiVIlization... ;)01/28/2015 - 12:40am
MechaCrashI thought one of its other big issues was all the "quality" of phone games with all the portability of your television.01/27/2015 - 11:34pm
E. Zachary KnightApparently, people did not want a $100 console, they wanted a $200 one for a $100 price tag.01/27/2015 - 11:18pm
E. Zachary KnightI remember when people were demanding Ouya used the new and untested Tegra 4 processor rather than the tried and true Tegra 3, increase the RAM to 2Gigs and various other expensive addons.01/27/2015 - 11:17pm
ConsterCraig: perhaps I should've used the word "unreasonable", as in people clamoring for stretch goals that would guarantee they lose money on each deck.01/27/2015 - 10:04pm
Andrew EisenIt's my favorite movie. I'm looking forward to it as well.01/27/2015 - 9:16pm
Goth_SkunkI grew up idolizing Ghostbusters. I'm extremely excited to see another film.01/27/2015 - 8:52pm
Goth_SkunkEscapist -- via Hollywood reporter -- gives us a glimpse at the probable cast of the new Ghostbuster's movie: http://ow.ly/I3GyZ01/27/2015 - 8:51pm
Craig R.Nearly $4.2m in a week for Exploding Kittens. Can anything truly be unrealistic at this point?01/27/2015 - 8:50pm
prh99I am sure. Just have no interest in tropes in general or her take on gender portrayal.01/27/2015 - 7:44pm
Goth_SkunkI personally enjoy replacing letters with numbers in titles of movies and games. I think Firaxis missed out on a huge chuckle by calling it "Civilization V" and not "CiVilization."01/27/2015 - 7:20pm
Andrew EisenI bet I can guess how you voted!01/27/2015 - 7:02pm
prh99Never actually watched one, probably won't start.01/27/2015 - 6:15pm
E. Zachary KnightConster, when are unrealistic stretch goal demands anything new? They happen in every Kickstarter I have seen.01/27/2015 - 5:58pm
E. Zachary KnightAE: You forgot the "The video that conforms to my preconceived ideas about gender in games" option.01/27/2015 - 5:56pm
PHX Corp@Conster ok, randomly put 5 golden tickets into the boxes and anyone who gets a golden ticket gets to go and visit Willy Wonka's chocolate factory!, is a ultra-ridiculous stretch goal suggested by a backer01/27/2015 - 5:53pm
ConsterApparently they're unaware that unlike with video games, card games have a large constant factor in cost-per-unit.01/27/2015 - 5:24pm
ConsterIn other news, Exploding Kittens (https://www.kickstarter.com/projects/elanlee/exploding-kittens) has over 100k backers now, a few of which are calling for unrealistic stretch goals.01/27/2015 - 5:23pm
ConsterIt's cool in Numb3rs, but not really anywhere else.01/27/2015 - 5:20pm
james_fudgeI hate that style of naming too01/27/2015 - 4:34pm
 

Be Heard - Contact Your Politician