Valve on Piracy and Always-Online DRM

September 1, 2011 -

While some publishers think that obtrusive DRM is the right way to go in protecting their PC game titles, Valve Software founder Gabe Newell sees the whole practice as wrong-headed and misguided. Speaking to Kotaku for its "Well Played" column, Newell said that Valve is a broken record on the topic:

"We're a broken record on this," Newell told Kotaku. "This belief that you increase your monetization by making your game worth less through aggressive digital rights management is totally backwards. It's a service issue, not a technology issue. Piracy is just not an issue for us."

He should know; Valve managed to enter into one of the worst markets for selling legitimate games: Russia. What he found was that black market pirates were simply doing a better job of localizing games than the companies doing business there. To deal with this, they simply did a good job of localizing products on Steam.

"When we entered Russia everyone said, ‘You can't make money in there. Everyone pirates,'" Newell said. "When people decide where to buy their games they look and they say, ‘Jesus, the pirates provide a better service for us.'"

At the end of the day, Newell sees strict DRM schemes as more harmful than good to publishers that use them:

"The best way to fight piracy is to create a service that people need," he said. "I think (publishers with strict DRM) will sell less of their products and create more problems. Customers want to know everything is going to be there for them no matter what: Their saved games and configurations will be there. They don't want any uncertainty."

Source: Kotaku


Comments

Re: Valve on Piracy and Always-Online DRM

I tolerate Steams DRM mecanism because they are the ONLY company out there giving you more features/functionality in the STEAM product for the entry fee of coping with the always on DRM.

Other developers need to mimic this, you need to offer value ABOVE the price of coping with the DRM. Doing anything short of this will cause consumer DRM backlash.

Re: Valve on Piracy and Always-Online DRM

...what always-on DRM?

While some of the third-party games on Steam use always-on DRM, Valve's games are one-time activation.

Re: Valve on Piracy and Always-Online DRM

Exactly. Most DRM only benefits the developers/publishers by protecting the IP. It has zero benefit to the consumer. However, Steam offers so much more while acting as a DRM as well. You never have to worry about damaging or misplacing your discs because there are none. You simply re-download your material whenever you choose. Then there are all the benefits -Jes- mentioned.

Re: Valve on Piracy and Always-Online DRM

It barely even benefits the developers or publishers since it's cracked within 24 hours of release if not sooner.

Re: Valve on Piracy and Always-Online DRM

If they want evidence, just look at Spore. An awesome game with the worst DRM in history. It flopped in stores, and everybody just pirated it. The DRM completely backfired; it did nothing to stop pirating, and only encouraged it.

Re: Valve on Piracy and Always-Online DRM

...wait, selling a million copies means you "flopped in stores" now?

Shit, I would LOVE to make a flop like that.

Re: Valve on Piracy and Always-Online DRM

Meh, any DRM is bad DRM.

Whilst the use of Steam as a form of DRM (because ultimately, that's what it is) is better than Ubisoft's idea of an "always-on" DRM function, that doesn't make it better overall.

Newell can scream at the top of his lungs how much he hates more aggressive types of DRM but ultimately, all types of DRM will eventually hurt the industry like they're already hurting the customers.

Steam games can be pirated, too.

Re: Valve on Piracy and Always-Online DRM

Maybe you should change your name to Mr. A.

I'm opposed to DRM in general too, but not all DRM is equivalent.  There IS such a thing as a middle ground.

Re: Valve on Piracy and Always-Online DRM

"(because ultimately, that's what it is)"

Yes, because it is not at all a game browser, digital store, IM protocol, image storage site (screenshots), blog site, game rating and demo site, automatic game update service, unlimited reinstall service, cloud storage and file defragmentation program all in one, right?[/sarcasm]

 

As much as Steam is ALSO a form of drm, to call it 'just' that is arrogant as all hell.

I don't like Newell anymore than the next guy, I think HL1 and 2 are inferior games hyped by skillless cretins, I still got a chip on my shoulder re: € -> $ pricing and I LOATHE any limitations put onto me regarding my games, but I know a well-made all-in-one service when I see it.

And it's not anything out of Ubi (constant net? FUDAT) or EA (lol sequels and masterserver killing), both of whom would happily gouge me for cash and leave me rotting in the ditch like a good little bent-over consumer, just like Sony (at SOE we DON'T listen to our playerbase).

 

It's Steam.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenSleaker - Seems completely cut and dry to me (of course, I wrote it so that's not surprising). What about it do you find confusing?09/01/2014 - 2:25pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/icewind-dale-enhanced-edition-now-available-for-pre-order/ Third time's the charm, right guys? Right? Surely Icewind Dale EE can't suck as much as Baldur's Gate 1 and 2 EEs can, right?09/01/2014 - 1:37pm
Sleaker@AE I don't even know what you're trying to say in that tweet.09/01/2014 - 1:28pm
Andrew EisenBy far the most retweeted tweet I've ever tweeted. https://twitter.com/AndrewEisen/status/50617593365333196809/01/2014 - 11:15am
Thomas RiordanNo, certainly not. Anything to prevent that kinda crap.09/01/2014 - 8:18am
SleakerAlthough.. I don't think it hurts anyone if kids think the report is true :P09/01/2014 - 3:26am
Sleakerand just for future reference. National Reports is a fake news site, they decided to remove their disclaimers a while back apparently...09/01/2014 - 3:25am
Thomas RiordanDon't feel bad. I posted the same thing last night and deleted it once I realized it wasn't real.08/31/2014 - 11:13pm
E. Zachary KnightAh. The report actually read serious to me. Oh well. At least it didn't happen.08/31/2014 - 7:46pm
ConsterAlthough apparently someone who was in a swatting ring in Texas took a plea for up to 5 years in July.08/31/2014 - 7:14pm
ConsterProbably because it's a satire site.08/31/2014 - 7:13pm
E. Zachary KnightI agree that the kid should be punished, but the charge and sentence seem a bit overboard to me. http://nationalreport.net/15-year-old-swatted-domestic-terrorism/08/31/2014 - 6:56pm
Andrew EisenI get a "page doesn't exist."08/31/2014 - 11:50am
MaskedPixelantehttps://twitter.com/Nevelets/status/506076879309508608 What we're currently supposed to be offended by, or whatever.08/31/2014 - 10:10am
MechaTama31AE: Probably snarky commentary on this: http://www.gamepolitics.com/2014/08/29/principle-player-leland-yee-arms-trading-case-dies08/30/2014 - 8:43pm
Andrew EisenConster - Don't know. Got a link to whatever you're referring to?08/30/2014 - 7:04pm
ConsterWait, what's this about Leland Yee eliminating witnesses?08/30/2014 - 5:50pm
IanCBroke my EA boycott to pick up Plants vs Zombies Garden Warfare. Loving it. Still hate EA though. But i like Popcap. Gah.08/30/2014 - 6:01am
MaskedPixelantehttp://m.tickld.com/x/something-you-never-realized-about-guardians-of-the-galaxy Right in the feels.08/29/2014 - 6:56pm
AvalongodAgain I think we're conflating the issue of whether Sarkeesian's claims are beyond critique (no they're not) and whether its ever appropriate to use sexist language, let alone physical threats on a woman to intimidate her (no it isn't)08/29/2014 - 5:04pm
 

Be Heard - Contact Your Politician