Activision Sells 18 Million Black Ops Map Packs

According to Activision CEO Eric Hirschberg, his company has sold in excess of 18 million Call of Duty: Black Ops map packs to date, and the average Black Ops player spent $76. That is a pretty impressive number by anyone's standards. The sales figures were released by Hirschberg during an investor event in Los Angeles yesterday. While it's a dramatic improvement over the last Call of Duty game (World at War sold 9 million map packs at $10 each with an average spend of $68 per player in its first nine months of release) DLC for the series always does well. Modern Warfare 2 managed to sell 11 million map packs at $15 each in its first nine months of release.

"There are over 30 million unique players of Black Ops who collectively have amassed, incredibly, more than 2.3 billion hours of play," Hirschberg said. "To put that number in perspective, that's more than a quarter of a million years of play and that means our millions of fans spend more time per day on Black Ops multiplayer than they do on Facebook."

"Gamers seem to want to spend more time on, and go deeper into, fewer games," he added. "We get 20 million unique Call of Duty players every month. The shift is that the games have gotten deeper, and as we've seen this shift to online connected play, the tail on games is a lot longer than it used to be."


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