Microsoft: 68 Percent of Live Subscriptions Sold at Retail

September 2, 2011 -

Microsoft claims that over two-thirds of Xbox Live Gold subscriptions purchased are obtained at retail, as opposed to using Xbox Live to renew subscriptions or buy new ones. According to what Microsoft tells MCV, 68 percent of the premium subscriptions for Xbox Live are purchased via retailers.

Robin Burrowes, marketing manager for Xbox Live, also said that Microsoft is "very respectful" of retail, and has no plans to simultaneously release Xbox 360 titles at retail and via digital download at the same time.

"We are very respectful of the retail environment, in that we have a window between the release of a retail game and the digital one," Burrowes told MCV. "There’s no immediate plans to change that. We are continuing to talk to retail in different ways. We are looking to introduce new digital innovations to drive more business. We’ve been testing electronic software distribution in a couple of places."

"We will be testing point-of-sale activation, which is similar to buying cards in store and being able to redeem that code at the point of purchase," Burrowes added."We are introducing new digital tokens and are working very closely with retailers."

Source: Gamasutra

 


Comments

Re: Microsoft: 68 Percent of Live Subscriptions Sold at Retail

No auto renewal and Amazon is ALWAYS cheaper than it is to buy direct. 

This one is a no brainer.  But, hey maybe it is some secret back door agenda on Microsoft's part to "support the retailers"

Re: Microsoft: 68 Percent of Live Subscriptions Sold at Retail

There are reasons why it's better to go retail.

1. You don't have to worry about somebody else getting your credit card information.

2. People don't have credit cards so they buy them with cash in-store. Mainly this applies to kids and teens.

Re: Microsoft: 68 Percent of Live Subscriptions Sold at Retail

That last part isn't really true. Most of my graduating class don't have credit cards. They simply do not want them because of the problems we have seen them cause.

Re: Microsoft: 68 Percent of Live Subscriptions Sold at Retail

At the risk of being billed on my credit card with no chance of cancelling without an AOL style hassle, I'd renew via retail as well.

----
Papa Midnight

Re: Microsoft: 68 Percent of Live Subscriptions Sold at Retail

I disagree it's worse since Microsoft uses an India Call Center that no one wants to deal with.

Again after calling an canceling since they disabled the feature online and India said it was canceled and I was billed again. I don't ever think I am going to use my credit for their live service again well you know what I take that back I will use the PSN since it's free but not Xbox Live Gold. Seriously it's not a service at all

Also I prefer to buy my games digital when I can and will be holding off purchases for the majority of the games I like because I am living with family and I know how bad it is when family or anyone steals your items

Buying Digital helps me out tons but again I prefer buying on the PSN then on Live for the simple fact I put a large Harddrive for 90 bucks to give me 600 gigs rather then paying over an hundred for a 360 only HDD. It's just too bad the PSN rarely releases a full game on their network.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
prh99Just replace cinematic with the appropriate synonym for poo and you'll have gist of any press release.03/02/2015 - 5:34pm
PHX Corphttps://www.youtube.com/watch?v=vZQDFO2KEPo Jim Sterling Makes Fun of "Cinematic" Gaming03/02/2015 - 3:39pm
Matthew WilsonWOW is copping EVE. http://us.battle.net/wow/en/blog/18141101/introducing-the-wow-token-3-2-2015 I think its a smart move to deal with gold farmers in this way.03/02/2015 - 1:16pm
Matthew WilsonI guess epic is tired of having their lunch eaten by unity. https://www.unrealengine.com/blog/ue4-is-free03/02/2015 - 12:50pm
Andrew EisenNot much to follow. Kern is being silly and... nothing much else is happening.03/02/2015 - 11:40am
Papa MidnightI ask because, having only just heard of it, I have not, and I was hoping for some insight.03/02/2015 - 11:39am
Papa MidnightHas anyone been following this petition by Mark Kern regarding Kotaku, Polygon, and VG247? https://www.change.org/p/kotaku-lead-the-way-in-healing-the-rift-in-video-games03/02/2015 - 11:38am
ZippyDSMleePaypal shuts down Mega's payment system. https://torrentfreak.com/under-u-s-pressure-paypal-nukes-mega-for-encrypting-files-150227/03/01/2015 - 3:25pm
Matthew Wilsonvalvle planning to release a vr headset this year wtf http://www.pcgamer.com/valves-vr-headset-is-named-vive-and-htc-are-making-it/03/01/2015 - 1:05pm
ZippyDSMleeuuuhhhggg in other news been sick since last night.....uuhggg.....I iwsh it did not hurt so much when my tummy wants to leave my body..02/28/2015 - 11:39pm
ZippyDSMleeBrings me to the Q why alt costumes would be needed in competition anyway... http://www.eventhubs.com/news/2015/feb/28/dead-or-alive-community-aims-ban-over-120-overly-sexualized-costumes-dead-or-alive-5-last-round/02/28/2015 - 11:36pm
MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
 

Be Heard - Contact Your Politician