Slavery The Game an Advert for Dutch Documentary

It turns out (not to anyone's surprise) that the "Slavery – The Game" promo video that made the rounds earlier in the week wasn't really for a game at all. What is surprising is that it is a promotional video for a Documentary about slavery that will air beginning September 18 on Dutch television.

One of the film's makers, researcher Lyangelo Vasquez tells Dutch gaming site Gamekings that his intention with the video was to attract a younger crowd. That's all well and good but it's a classic bait-and-switch and questionable marketing.

"[We wanted to] attract the attention among a younger crowd," said Vasquez. "It's a bad part of history, and people don't like to talk about it."

Vasquez told the program that schools in his country "mostly gloss over slavery" and the point of the documentary is to be both proud of his country but also show the mistakes it has made in its past.

The documentary premieres on the Nederland 2 network on September 18, 2011 at 10:15 PM.

Sources: Gamekings, Destructoid, The Escapist and Andrew Eisen for the tip.

 

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