Techland Apologizes for Anti-Feminist Slur in Dead Island

September 8, 2011 -

Dead Island developer Techland is having more trouble this week on Steam as a file inside the game reveals an anti-feminist slur. On Tuesday a Steam user was digging through the files for the game when he came across a hidden skill called "Feminist Whore."

The studio issued an immediate apology to the public via Eurogamer:

"It obviously violates professional and ethical standards at Techland and should never have happened," international brand manager Blazej Krakowiak told the web site. "We're investigating this right now and we'll issue a statement later. For now, I can only express my sincerest apologies for this incident and assure you that whoever acted so irresponsibly did not represent the views and opinions of Techland."

"I'm equally sure that aside from the author of that unfortunate line of code, everyone at the office is as disturbed by this as you are."

Earlier in the week developer Techland took some public lumps for an early version of the game that was accidently released on Steam. The released version was a port of the Xbox code, complete with a number of bugs, glitches, and performance issues. That version seems to have been fixed.

Source: MCV

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Comments

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Whoooooo cares!

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Why apologize? I think Techland is onto something, especially with these feminist whores being so upset about it. Somebody had the balls to tell the truth about them.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Are you fucking serious?

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Don't feed the troll.

-Austin from Oregon

Feel free to check out my blog.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

No one has a problem with anti-Chauvinists slurs. Why should we treat feminists any different? No one likes sexual bias.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

So wait...can you access this in game? Or do you have to dig through the files to find two words?

 

It would be interesting if this was just code left in...but then could be accessed by a cheat code. Hot coffee anyone?

-Austin from Oregon

Feel free to check out my blog.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Exactly. Who gives a flying f*** what the code says. If it doesn't appear in the game, they have no reason to apologize for it.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

sub Skills_Purna(){
	Skill("TeamSpirit1Purna");
	Skill("SharpApprenticePurna");
[...]
	Skill("TeamSpirit2Purna");
	Skill("FeministWhorePurna");
	Skill("MeleeDurabilityPurna");
[...]
}

 

Can't tell without reading the entire thing but it might just be the code's name for the "Gender Wars" skill which that gives Purna a 15% damage bonus against male zombies.

 

Andrew Eisen

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

So not accessible in-game as a string, but in plain text?

Not horrible and I can see why Q/A would miss it, but it is still something that should have gotten noticed by code review and is still a professional lapse that it is nice to see them addressing.  I can recall my last company had rules about throwing stuff like this in because some regions required code escrow or validation before we could sell games there.... or outside contractors, or new employies... you never know who is going to need to look at or work on a piece of code so standards of professional conduct can really pay off, or at least avoid some nastyness.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

I guess, but this really shouldn't be as big a deal as it seems to be. Seems like just a lack of professionalism rather than some kind of war on feminism. Heck, I'm not sure this could be considered a feminist slur as opposed to just foul language.

-Austin from Oregon

Feel free to check out my blog.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

I am not really seeing people saying it is a huge deal or a war on feminism....

BUT, this does play into a larger narrative.  The video game industry has a long track record of problems with institutionalized sexism in development, including a tacit acceptance of such slurs being left in the code and making female developers feel uncomfortable... so finding something like this makes people wonder what the culture at the company is like that such a thing could have made it in in the first place, much less into production code.

So while a small thing itself, it is an artifact from a much larger (and very real) problem in the industry and thus got attention for it.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Then again, maybe a woman wrote that line of code.

 

Andrew Eisen

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

The "oh snap!" in my head just about knocked me out of my chair there.

-Austin from Oregon

Feel free to check out my blog.

 
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Andrew EisenWhen I write about these massacres, I don't use the shooter's name or picture. I'm not saying everyone has to play it that way but that's how I prefer to do it.10/25/2014 - 12:44am
Andrew EisenYep, it's why the news media stopped spotlighting numbnuts who run out on the field during sporting events.10/25/2014 - 12:01am
Matthew Wilsonin media research its called the copycat effect. it simply says that if the news covers one mass shooting shooter, it increases the likelihood of another person going on a mass shooting.10/25/2014 - 12:00am
Andrew EisenAgreed. It bugs me that I know the names, faces and personal histories of a bunch of mass shooters but I couldn't tell you the name of or recognize a photo of a single one of their victims.10/24/2014 - 11:51pm
AvalongodAgree with Quiknkold. @Mecha...if that worked we would have figured out how to prevent these long ago.10/24/2014 - 11:32pm
MechaCrashUnfortunately, you have to focus on the perpetrator to figure out the whys so you can try to prevent it from happening again.10/24/2014 - 10:55pm
quiknkoldpoor girl. poor victims. rather focus on them then the shooter. giving too much thought to the monster takes away from the victims.10/24/2014 - 10:15pm
Andrew EisenFor what it's worth, early reports are painting the motive as "he was pissed that a particular girl wouldn't date him."10/24/2014 - 10:12pm
quiknkoldwell then I suck as a man cause I ask for help when necessary :P10/24/2014 - 10:07pm
Technogeek(That said, mostly I was making the smartass evopsych comment because your post seemed like the kind of just-so story that has come to dominate 99% of its usage.)10/24/2014 - 10:04pm
TechnogeekHell, Liam Neeson built his modern career around it. Cultural factors likely play a far greater role than you appear willing to admit.10/24/2014 - 10:03pm
TechnogeekSeriously, though, the idea of "because women are protectors and that's why they never commit school shootings" is, at best, grossly overreductive. There's nothing inherently feminine about being willing to kill in order to protect one's offspring.10/24/2014 - 10:03pm
MechaCrashThe "toxic masculinity" thing refers to how you have to SUCK IT UP AND BE A MAN because seeking help is seen as weakness, which means you suck at manliness, so it builds and builds and builds until something finally snaps.10/24/2014 - 10:01pm
quiknkoldthere, I'm done. And thats what Christmas is all about, Charlie Brown10/24/2014 - 9:54pm
quiknkoldand I am not spouting Evopsych, technogeek. tbh I never heard the phrase till you said it. I'm going off my observations.10/24/2014 - 9:54pm
quiknkoldmoreover, the guy who did this isnt even white. He was native american according to the news report I read. Also that he went for a specific target. That's a much different picture than a certain Sandy Hook guy who will not be named10/24/2014 - 9:53pm
quiknkoldbut I am also certain nobody in their right mind is committing these shootings singing the Machoman song. these are sick individuals who have given up on life10/24/2014 - 9:51pm
Technogeekevopsych lol10/24/2014 - 9:49pm
quiknkoldWhen you suffer from mental illness, youre more likely to go by instinct. yes. I came off as sexist.10/24/2014 - 9:46pm
quiknkoldmore on somthing they are fixated on. Post Partum Depression is an example. This is why a woman is less likely to go off on a rampage.10/24/2014 - 9:44pm
 

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