Report: Older Players Spend More in Freemium Games

September 9, 2011 -

Players over the age of 25 generate around 79 percent of revenue in "freemium" games, according to new research from mobile analytics firm Flurry, but younger players tend to play those games longer. Players under 24 or younger spend 54 percent of the time spent in these games, but only make 21 percent of the overall in-app purchase revenue. The 25-34 year old player group made up 29 percent of game time, and brought in 49 percent of overall revenues. Customers 35-54 years old account for 28 percent of the revenue made in freemium games.

Flurry comes to the conclusion that younger players have more time, but a less disposable income, while older players have less time but more money to spend. Flurry's data comes from a pool of 20 million users across all of the freemium games it is involved in.

Source: Develop


Comments

Re: Report: Older Players Spend More in Freemium Games

As an "older" gamer (almost 44 years old), my perception is that while we have more "disposable" cash, we save it for games with more sustenance.  Which is why we choose freemium games.  We pay for the parts we are most interested in, rather than just blindly throwing our money into a general game with both good and bad parts.  We buy the good and leave the bad alone.  And part of that decision is BECAUSE of our age and long experience.

But, again, that's just why -I- prefer freemium when it's available.  I doubt I'm entirely alone though.

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: Report: Older Players Spend More in Freemium Games

Whoa!  Really?

You mean gamers with more disposable income spend more money and gamers with more free time spend more time playing?

Holy Belgian waffles with strawberry compote on top!

 

Andrew Eisen

 
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E. Zachary KnightGot that same recommendation on Twitter. So I guess that is a good sign.09/15/2014 - 8:39pm
prh99Portlandia, though I don't watch a lot of sitcoms. Heard it was good though.09/15/2014 - 8:02pm
E. Zachary KnightSitcom recommendations for someone who like Parks and Rec but hates The Office: Go.09/15/2014 - 6:08pm
NeenekoEven if they do change their policy, they can only do it moving forward and I could see the mod/pack community simply branching.09/15/2014 - 12:50pm
Michael ChandraAs for take the money and run, the guy must have a networth of 8~9 digits already.09/15/2014 - 10:33am
Michael ChandraMe, I'm more betting on some form of mod API where servers must run donations/payments through them and they take a cut.09/15/2014 - 10:32am
Michael ChandraEspecially since they want it for promoting their phones. Killing user interest is the dumbest move to make.09/15/2014 - 10:32am
Michael ChandraGiven how the EULA actively allows for LPs, I'm not sure Microsoft is ready for the backlash of disallowing that.09/15/2014 - 10:31am
Matthew Wilsonthey wont do that, the backlash would be too big.09/15/2014 - 10:25am
ConsterSleaker: how is that a flipside? Sounds to me like that's basically what Notch himself said, except rudely.09/15/2014 - 10:18am
MaskedPixelanteOn the plus side, no more lazy Minecraft LPs, since iirc Microsoft has a strict "no monetization period" policy when it comes to their stuff.09/15/2014 - 10:13am
james_fudgeBut it continues to sell on every platform it is on, so there's that09/15/2014 - 10:09am
james_fudgeOh, well that's another matter :)09/15/2014 - 10:08am
E. Zachary KnightNothing against Notch here. I think it is great that he made something so cool. I just can't understand how it is worth $2.5 bil09/15/2014 - 9:59am
InfophileWhat a world we live in: Becoming a billionaire was the easy way out for Notch.09/15/2014 - 9:42am
james_fudgelots of hate for Notch here. I don't get it. Sorry he made a game everyone loved. What a monster he is!09/15/2014 - 9:37am
SleakerOn the flipside, Notch has been a horrible CEO for Mojang, and the company has grown on sheer inertia, DESPITE being mishandled over and over.09/15/2014 - 9:33am
SleakerI can understand Notch's statements he made to Kotaku about growing bigger than he intended, and getting hate for EULA changes he didn't enact.09/15/2014 - 9:32am
MaskedPixelantehttp://pastebin.com/n1qTeikM Notch's statement about the MS acquisition. He wanted out for a long time and this was the easiest way.09/15/2014 - 9:08am
ConsterEh, I can't blame him.09/15/2014 - 9:01am
 

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