Report: Older Players Spend More in Freemium Games

September 9, 2011 -

Players over the age of 25 generate around 79 percent of revenue in "freemium" games, according to new research from mobile analytics firm Flurry, but younger players tend to play those games longer. Players under 24 or younger spend 54 percent of the time spent in these games, but only make 21 percent of the overall in-app purchase revenue. The 25-34 year old player group made up 29 percent of game time, and brought in 49 percent of overall revenues. Customers 35-54 years old account for 28 percent of the revenue made in freemium games.

Flurry comes to the conclusion that younger players have more time, but a less disposable income, while older players have less time but more money to spend. Flurry's data comes from a pool of 20 million users across all of the freemium games it is involved in.

Source: Develop


Comments

Re: Report: Older Players Spend More in Freemium Games

As an "older" gamer (almost 44 years old), my perception is that while we have more "disposable" cash, we save it for games with more sustenance.  Which is why we choose freemium games.  We pay for the parts we are most interested in, rather than just blindly throwing our money into a general game with both good and bad parts.  We buy the good and leave the bad alone.  And part of that decision is BECAUSE of our age and long experience.

But, again, that's just why -I- prefer freemium when it's available.  I doubt I'm entirely alone though.

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: Report: Older Players Spend More in Freemium Games

Whoa!  Really?

You mean gamers with more disposable income spend more money and gamers with more free time spend more time playing?

Holy Belgian waffles with strawberry compote on top!

 

Andrew Eisen

 
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Andrew EisenSleaker - Uh, yeah. Obviously.09/01/2014 - 8:20pm
Sleaker@AE - exclusives do not a console business make.09/01/2014 - 8:03pm
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Papa MidnightAnd resulting in PC gaming continuing to be held back by developer habits09/01/2014 - 5:07pm
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Andrew EisenLikewise, only two of Xbox One's top 12 are exclusive: Dead Rising 3 and Ryse: Son of Rome (if you ignore a PC release later this year).09/01/2014 - 4:34pm
Andrew EisenNot to disrespect the current gen of consoles but I find it telling that of the "12 Best Games For The PS4" (per Kotaku), only two are exclusive to the system: Infamous: Second Son and Resogun.09/01/2014 - 4:30pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/beyond-two-souls-ps4-trophies-emerge-directors-cut-reported/ MMM MMM, nothing quire like reheated last gen games to make you appreciate the 400 bucks you spent on a new console.09/01/2014 - 4:24pm
Andrew EisenThat's actually a super depressing thought, that a bunch of retweeters are taking that pic as an illustration of the actual issue instead of an example of a complete misunderstanding of it.09/01/2014 - 4:20pm
Andrew EisenObviously, the picture was created by someone who doesn't understand what the issue actually is (or, possibly, someone trying to satire said misunderstanding).09/01/2014 - 4:10pm
Papa MidnightPeople fear and attack what they do not understand.09/01/2014 - 4:04pm
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SleakerEither people don't understand that what the picture is saying is true, or the picture was created out of a misunderstanding of what sexism is.09/01/2014 - 3:52pm
Sleaker@AE ok yah that's where the kind of confusion I'm getting. Your tweet can be taken to mean two different things.09/01/2014 - 3:51pm
Andrew EisenSleaker - No. No, not even remotely. The pic attached to my tweet was not made by me; it's not a statement I'm making. It's an illustration of the complete misunderstanding of the issue my tweet is referring to.09/01/2014 - 3:13pm
Papa MidnightIn other news, Netflix states why it paid Comcast: http://money.cnn.com/2014/08/29/technology/netflix-comcast/index.html?hpt=hp_t209/01/2014 - 3:10pm
Papa MidnightAndrew Eisen: Sites like Tumblr make things seem much bigger than they are. A vocal extreme minority start complaining and things go as they do.09/01/2014 - 3:09pm
SleakerAre you trying saying that specific costumes are sexist simply by being included in the game?09/01/2014 - 3:03pm
Andrew EisenSleaker - Seems completely cut and dry to me (of course, I wrote it so that's not surprising). What about it do you find confusing?09/01/2014 - 2:25pm
 

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