Report: Older Players Spend More in Freemium Games

September 9, 2011 -

Players over the age of 25 generate around 79 percent of revenue in "freemium" games, according to new research from mobile analytics firm Flurry, but younger players tend to play those games longer. Players under 24 or younger spend 54 percent of the time spent in these games, but only make 21 percent of the overall in-app purchase revenue. The 25-34 year old player group made up 29 percent of game time, and brought in 49 percent of overall revenues. Customers 35-54 years old account for 28 percent of the revenue made in freemium games.

Flurry comes to the conclusion that younger players have more time, but a less disposable income, while older players have less time but more money to spend. Flurry's data comes from a pool of 20 million users across all of the freemium games it is involved in.

Source: Develop


Comments

Re: Report: Older Players Spend More in Freemium Games

As an "older" gamer (almost 44 years old), my perception is that while we have more "disposable" cash, we save it for games with more sustenance.  Which is why we choose freemium games.  We pay for the parts we are most interested in, rather than just blindly throwing our money into a general game with both good and bad parts.  We buy the good and leave the bad alone.  And part of that decision is BECAUSE of our age and long experience.

But, again, that's just why -I- prefer freemium when it's available.  I doubt I'm entirely alone though.

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: Report: Older Players Spend More in Freemium Games

Whoa!  Really?

You mean gamers with more disposable income spend more money and gamers with more free time spend more time playing?

Holy Belgian waffles with strawberry compote on top!

 

Andrew Eisen

Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Papa MidnightBack to when, RedMade? A week ago? (seriously, though...)08/30/2015 - 1:55am
RedMageOh hey, a news station is trying to scapegoat gaming. That takes me back. https://twitter.com/GamingAnarchist/status/63754361236507443208/29/2015 - 1:40pm
Big PermA link to TB twitter with Matt Lees in the replies - https://twitter.com/Totalbiscuit/status/52528604482949939208/29/2015 - 12:16pm
Brad GlasgowWhy would he say the company lies about getting abuse? Oh, because people don't abuse GG?08/29/2015 - 10:38am
Big PermBrad - Matt Lees was also quick to say the company "Gamers Gate" lies about getting abusive messages thinking they were an official GG channel08/29/2015 - 9:11am
Goth_SkunkMGSV: The Phantom Integrity - A Rant by RazörFist. (NSFW on account of language). RazörFist discusses the latest batch of unethical journalist conduct, with a caveat. - http://ow.ly/RwXYT08/29/2015 - 7:10am
Goth_Skunk@Brad: I can.08/29/2015 - 6:13am
Goth_SkunkI assume "Stacy" is a pseudonym. After reading what she went through, I would not be one bit surprised if it is.08/29/2015 - 6:13am
Goth_SkunkA Year of #GamerGate: From Neutral To Anti To Neutral To Pro by "Stacy" - http://ow.ly/RwVeT08/29/2015 - 6:12am
Brad GlasgowI can't believe Matt Lees deleted his positive review of Ethan Carter because Chmielarz is sympathetic to GG.08/29/2015 - 5:30am
Goth_SkunkA GameDev's Year With #GG: The Good, The Bad, and The Ugly by Adrian Chmielarz - http://ow.ly/RwSCd08/29/2015 - 5:18am
Goth_SkunkDespite not being a fan of fighting games I had to check out that R Mika trailer. Loved it. Still won't buy the game though, on account of Isuckatstreetfighteritis.08/29/2015 - 2:42am
MechaCrashI use a Dynex DX-840 headset, but it's discontinued. :( I wanted a mono headset so I could keep the other ear free for my speakers, but it has the bonus of being very light and comfortable, so you don't notice it.08/29/2015 - 12:41am
Big PermSora - I was just having a slow day at work earlier. Now I'm home with vidya!08/28/2015 - 7:54pm
ZippyDSMleeSora-Chan: Blender is easy compared to 3Dmax :P08/28/2015 - 6:51pm
Sora-Chantime to take up a hobby? maybe messing around in GIMP to make wallpapers? use qCAD to design somethin? open Blender and stare at it for a couple hours trying to figure what does what?08/28/2015 - 6:41pm
Big PermAlso, yes. I've been spamming the shoutbox. I don't have much going on today, don't judge me08/28/2015 - 3:25pm
Big PermThanks, but yeah. Not sure I wanna drop that kind of cash :P I don't even mind the sound quality of my krakens, it just hurts to wear em after a couple hours.08/28/2015 - 3:25pm
Sora-Chan@Big Perm: I'm a bit of a fan of the Omega Recon3D headset from SoundBlaster. Though it is a bit expensive.08/28/2015 - 2:36pm
Big PermI actually need to look into a new headset. I have those green razer krakens and I would not suggest them. Though maybe they're better for people without glasses08/28/2015 - 11:32am

Be Heard - Contact Your Politician