Players over the age of 25 generate around 79 percent of revenue in "freemium" games, according to new research from mobile analytics firm Flurry, but younger players tend to play those games longer. Players under 24 or younger spend 54 percent of the time spent in these games, but only make 21 percent of the overall in-app purchase revenue. The 25-34 year old player group made up 29 percent of game time, and brought in 49 percent of overall revenues. Customers 35-54 years old account for 28 percent of the revenue made in freemium games.
Flurry comes to the conclusion that younger players have more time, but a less disposable income, while older players have less time but more money to spend. Flurry's data comes from a pool of 20 million users across all of the freemium games it is involved in.