Electronic Arts has been gunning for Zynga the day it acquired social games maker Playfish, and today Zynga is getting a wake-up call. For the very first time, EA has created a game that is capable of taking the top spot from Zynga's Farmville.. maybe. The Sims Social now has around 36 million monthly active users, according to AppData. The game has achieved these numbers a month after its launch.
The Sims Social has held the top spot as the fastest growing application on Facebook for more than a week as well, with the game picking up an impressive 1.7 million new users on Sunday. Last week the game raked in 8.3 million new users as well. Zynga’s Farmville now has 35.7 million monthly active users.
Perhaps EA has finally found the secret formula for competing against games such as Farmville, Cityville and other Zynga games: branding. With so many familiar IP's at its disposal, EA actually might have a fighting chance against a game as big as Farmville. Of course using only the most recognizable IP's is that secret ingredient to this formula..
(Slight correction: We mistakenly wrote EA acquired Playdom in an earlier version of the story. We've corrected the story.)