GAME Australia's Rewards Program Gets Naughty

September 12, 2011 -

Video game retailer GAME Australia has revamped its customer reward card with a risqué new feature that lets customers use their fingers to simulate various male naughty bits. The cheeky marketing gimmick has drawn a lot of attention - with a slight bit of it being negative. MCV is reporting that multiple complaints have been filed with the Australian Competition and Consumer Commission (ACCC). GAME did not acknowledge or comment on those complaints; instead it talked to MCV about how wonderful the rewards program is for its customers.

The controversy involves holes in two of its cards. In one sticking your finger through a hole in the card gives the man on its face a big honking finger wiener. On another card, sticking two fingers in the holes on the card gives the man getting a piggy-back ride a naked buttocks.

Controversy aside, the new rewards program is called GAME ON, and rewards users with 10 points per $1 spent. When users earn 1000 points, it gives them $2 back on in-store purchases.

Ben Grant, marketing director, who avoided talking about the controversy, talked about relaunching the program over at MCV: "We decided to relaunch our Reward Card program, with extra benefits, to give us a major point of difference over the competition. It is important for videogames companies to acquire, retain and engage with customers, and our GAME ON Reward Card will certainly do that."

"People like saving money, and being rewarded for their loyalty, and gaming customers are no different," he continued. "We firmly believe that our new Reward Card program gives customers a compelling reason to shop with us. Our Reward Card customers will be given VIP access to many benefits that money cannot buy, such as free gaming preview events and competitions, priority access to collector's editions, and early access to sale promotions."

Source: MCV by way of Sp0ng. Image via Sp0ng. Thanks to Andrew Eisen fort the tip.


Comments

Re: GAME Australia's Rewards Program Gets Naughty

People have to spend a whopping $100 to get a $2 reward?

At first I thought that was a misprint but it is the same in the MCV article.

That is one of the worst promotions I have ever read about.

"People like saving money"? Then give them something that will actually save them some money.

Re: GAME Australia's Rewards Program Gets Naughty

It's like a credit card with 2% cash back.  It's not a ton of money.  But it's better than 0%.  Infinitely better laugh.

===============

Chris Kimberley

Re: GAME Australia's Rewards Program Gets Naughty

Point being...?

Re: GAME Australia's Rewards Program Gets Naughty

CLEARLY this is R18 rated right? :P

 
Forgot your password?
Username :
Password :

Poll

Which group is more ethically challenged?:

Shout box

You're not permitted to post shouts.
Andrew EisenHeh, just had our (IGN's) journalistic integrity called into question over two typos on one of the Wikis (which are editable by the readers).07/01/2015 - 6:08pm
Matthew Wilson@tech this isnt the only stupid tax in recent months though. they were adding a commuter tax as well. if they continue doing crap like this, they will run in to the same issues as Detroit.07/01/2015 - 5:34pm
TechnogeekI guess we can give Chicago credit for diversifying their portfolio of corruption, although they've still got a lot of work before they retake that crown from Louisiana.07/01/2015 - 5:29pm
TechnogeekEh, cities abusing taxation power for their own game isn't really a "Detroit" thing so much as a "corrupt small town" thing.07/01/2015 - 5:29pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/chicago-netflix-customers-your-bill-is-about-to-up-9-percent/ Chicago wants to become the new Detroit so be it.07/01/2015 - 4:58pm
InfophileAnd also, she said "anyone," but she also said "probably." This means there's a subset for whom the "you shouldn't write it" doesn't apply.07/01/2015 - 4:47pm
InfophileGoing back a bit: "As I believe there is no justification, there is no reason for me to continue reading." - One reason to read might be to find out if you're wrong about there being no justification for it.07/01/2015 - 4:45pm
Andrew EisenRead it here: http://www.zenofdesign.com/getting-diversity-to-speak/07/01/2015 - 4:42pm
Andrew EisenFormer Bioware dev, Damion Schubert, offers an interesting thought on diversity in the industry. Not only is it important to have, it's important to make sure they feel comfortable offering their perspective.07/01/2015 - 4:40pm
Andrew EisenHeh, I did consider it!07/01/2015 - 4:37pm
Craig R.Aww, video gamer players wasn't an option for the poll?07/01/2015 - 4:33pm
KaylaKazeI think the problem here is certain people don't know what "shouldn't" means, even after it's been explained to them half a dozen times.07/01/2015 - 4:19pm
Andrew EisenWhat if creators heard our feedback, agreed with it and then... oh god... made a better show? The HORROR!!!07/01/2015 - 4:13pm
Andrew EisenI mean, next thing you know they'll make a YouTube video. A YOUTUBE VIDEO!!!07/01/2015 - 4:07pm
Andrew EisenHow DARE anyone write an opinion suggesting that people who suck at something might consider a better way to accomplish the same thing or improve so they suck less. The NERVE!07/01/2015 - 4:06pm
Goth_SkunkYes, but we complain about it amongst ourselves, we shake our heads, we sigh, shrug our shoulders and say 'oh well, what can you do?' We don't write articles for Wired and say 'Anyone can write about X, but should they? Probably not.'07/01/2015 - 3:57pm
Andrew EisenMy favorite is: "Zoom and enhance!"07/01/2015 - 3:55pm
E. Zachary KnightGoth, you must not hang out with many technology experts. We complain about bad portrayals of tech all the time.07/01/2015 - 3:52pm
Andrew EisenPeople should be free to write about anything their little hearts desire. Even if they suck at it. Maybe not the most advisable thing to do, depending on their personal goals. But that's why you listen and learn and improve! Or try to, anyway.07/01/2015 - 3:50pm
Andrew EisenAnd you're straying from the path a bit but the sentiment in and of itself I agree with.07/01/2015 - 3:47pm
 

Be Heard - Contact Your Politician