GAME Australia's Rewards Program Gets Naughty

September 12, 2011 -

Video game retailer GAME Australia has revamped its customer reward card with a risqué new feature that lets customers use their fingers to simulate various male naughty bits. The cheeky marketing gimmick has drawn a lot of attention - with a slight bit of it being negative. MCV is reporting that multiple complaints have been filed with the Australian Competition and Consumer Commission (ACCC). GAME did not acknowledge or comment on those complaints; instead it talked to MCV about how wonderful the rewards program is for its customers.

The controversy involves holes in two of its cards. In one sticking your finger through a hole in the card gives the man on its face a big honking finger wiener. On another card, sticking two fingers in the holes on the card gives the man getting a piggy-back ride a naked buttocks.

Controversy aside, the new rewards program is called GAME ON, and rewards users with 10 points per $1 spent. When users earn 1000 points, it gives them $2 back on in-store purchases.

Ben Grant, marketing director, who avoided talking about the controversy, talked about relaunching the program over at MCV: "We decided to relaunch our Reward Card program, with extra benefits, to give us a major point of difference over the competition. It is important for videogames companies to acquire, retain and engage with customers, and our GAME ON Reward Card will certainly do that."

"People like saving money, and being rewarded for their loyalty, and gaming customers are no different," he continued. "We firmly believe that our new Reward Card program gives customers a compelling reason to shop with us. Our Reward Card customers will be given VIP access to many benefits that money cannot buy, such as free gaming preview events and competitions, priority access to collector's editions, and early access to sale promotions."

Source: MCV by way of Sp0ng. Image via Sp0ng. Thanks to Andrew Eisen fort the tip.


Comments

Re: GAME Australia's Rewards Program Gets Naughty

People have to spend a whopping $100 to get a $2 reward?

At first I thought that was a misprint but it is the same in the MCV article.

That is one of the worst promotions I have ever read about.

"People like saving money"? Then give them something that will actually save them some money.

Re: GAME Australia's Rewards Program Gets Naughty

It's like a credit card with 2% cash back.  It's not a ton of money.  But it's better than 0%.  Infinitely better laugh.

===============

Chris Kimberley

Re: GAME Australia's Rewards Program Gets Naughty

Point being...?

Re: GAME Australia's Rewards Program Gets Naughty

CLEARLY this is R18 rated right? :P

 
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Ivresse@MechaCrash: I'd like to refer you to the words of Stephen Fry: https://pbs.twimg.com/media/CGA3QGHW8AARsax.jpg05/28/2015 - 9:43am
Wonderkarpalright Fudge05/28/2015 - 9:27am
MechaCrashWhat good is being one of the perpetually offended if you don't make sure everybody sees just how offended you are?05/28/2015 - 9:02am
james_fudgeYou two can reasonably slug it out in the article in question if you want :)05/28/2015 - 8:59am
MechaCrashI wasn't expecting you to drag it into the shoutbox, either. Just when I think I have you pegged, you prove me only MOSTLY right.05/28/2015 - 8:55am
MechaCrashWhat argument? You made a joke in bad taste. I made a response joke in similar bad taste. And you are going berserk with...okay, not the flavor of HOW DARE YOU I was expecting (I thought you'd No True Scotsman, instead you dodged it entirely).05/28/2015 - 8:52am
Wonderkarpfyi, thats a self made "REDACTED" to make Mr Fudges life a little easier.05/28/2015 - 8:50am
Wonderkarphow is calling somebody out for being a [REDACTED] throwing a Tantrum? Is it cause you cant dispute my argument?05/28/2015 - 8:46am
MechaCrash"Grow a thicker skin," says the person throwing a tantrum that's filling the shoutbox.05/28/2015 - 8:40am
Wonderkarpbeen a bombing had Sarkeesian spoke, because there would be an increase police presence and nobody is THAT STUPID to make a threat like that and follow through. This isnt the movies05/28/2015 - 8:35am
WonderkarpIts what you make of them. GamerGate in DC had a bomb threat. Police were there, but GG continued to enjoy themselves and have a good time. Bomb Threats in general, you give them to the police and continue your business. I guarantee there wouldnt have05/28/2015 - 8:34am
MechaCrashhttp://www.sltrib.com/sltrib/news/58521856-78/sarkeesian-usu-video-feminist.html.csp Remember the talk Sarkeesian had to cancel because of death threats? Yeah. That's the thing I'm talking about.05/28/2015 - 8:30am
WonderkarpI'm not defending Bomb Threats. They are idiotic and have no place in society, but as somebody who lived through several bomb threats I can tell you they are weak05/28/2015 - 8:29am
WonderkarpSchool Shootings on the other hand are violent events that end the lives of children and come without proper warning due to mental illness and gun laws.05/28/2015 - 8:28am
Wonderkarpcause Bomb Threats are what you make of them. No successful bombing in the US has had a threat posted about it beforehand. Boston Marathon? Okahoma City? You either handle it with caution or dont handle it at all. most of the time ar done as stupid pranks05/28/2015 - 8:27am
Infophile@MechaCrash: One difference is that there's actual evidence linking GGers (or their ideological allies) to bomb threats, and no link to school shootings. For instance, we hate Jack Thompson here, but let's not accuse him of eg. committing grand theft auto05/28/2015 - 8:26am
james_fudgeGo to your corners and let the cutman do his work.05/28/2015 - 8:21am
MechaCrashHm, yes, "lol aGGs make bomb threats" is vastly different from "lol gaters threaten school shootings." Yes, I see the error of my ways! ...wait, no I don't, I see that you're still a hypocrite who can dish it out but not take it.05/28/2015 - 8:21am
WonderkarpThere is a big difference between what I said and what you said.05/28/2015 - 8:13am
MechaCrashNot that it stops you, of course.05/28/2015 - 8:11am
 

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