American McGee: Game Retailers Are A Waste of Resources

September 13, 2011 -

Former DOOM and Quake designer American McGee thinks that retail is an outdated model and in Shanghai (where he lives and does business with his company Spicy Horse) no one buys games anywhere but online. In an interview with Industry Gamers McGee said that retail is just a place in China where everyone manhandles merchandise they want before they go home and buy it online.

"In the (not so?) distant future there wouldn't be much need for a bricks-and-mortar retailer. Why waste resources on a physical location and unreliable employees when the entire experience can be made sharper, cleaner and more entertaining in the virtual representation? China provides a working model of the store-less retail model -- millions of people purchase real-world items online (taobao.com) each day - making Western electronic stores like Best Buy nothing more than places to fondle physical goods you're going to buy online anyway (Best Buy went out of business in China in less than 2 years, by the way)."

When asked how long it will be until the video game industry goes completely digital McGee responded by saying that - at least where he lives - that time is now.

"I live in China, that future is already here, and it's pretty cool actually."

Of course, developers are fond of pronouncing genres and business models dead. While retail may take a hit from digital distribution - soon to stand its long shadow by year's end, no doubt - retailers that are smart (like GameStop) will evolve and grow their market share.

You can read the entire interview here. McGee also talks about gaming in the cloud, freemium games, the everlasting love that consumers have for the PC and more.

Source: Industry Gamers


Comments

Re: American McGee: Game Retailers Are A Waste of Resources

I haven't bought a game from a store in years.  Amazon pre-orders are the best.  It is just waiting for me at home when I get out of work.  And if they switched to 100% digital distro for Xbox, then all the better.  But I am partial to not wasting my time driving to the store.

PC games are pretty much exclusively digital distro now, aren't they?  I'm sure there are some holdouts, but I don't know anyone who buys them at a store.

Re: American McGee: Game Retailers Are A Waste of Resources

AS convenient as DD is, honestly, I like going to a store and dealing with people more. My local Gamestop is great and I do like examining a case before I pay.

Re: American McGee: Game Retailers Are A Waste of Resources

American McGee needs to chillax a bit. I think this topic is less about game publishers distribution models and more about customers preferred method of buying.

Market research fail 101.

Re: American McGee: Game Retailers Are A Waste of Resources

Funny.... how many millions dose gamestop do? Take away used game sale you put them out of business. They are a big(20-30% geustamation) part of over all sales, we will not be seeing digital distro only for another decade or at least a few years past 015


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Re: American McGee: Game Retailers Are A Waste of Resources

Great! I'm quite pacified by your unfounded and unsupported prediction of the future of the market! /sarcasm

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: American McGee: Game Retailers Are A Waste of Resources

I'm still not sold on digital distribution as of right now.

Re: American McGee: Game Retailers Are A Waste of Resources

No one buys HIS games retail.

------- Morality has always been in decline. As you get older, you notice it. When you were younger, you enjoyed it.

Re: American McGee: Game Retailers Are A Waste of Resources

lol, it amazes me how much some in the gaming industry hate the idea of retail.  Retailers should be cherished in hobby industries

Re: American McGee: Game Retailers Are A Waste of Resources

To me it's probably more about control. To a lot of publishers eradicating the used market is too important.

Re: American McGee: Game Retailers Are A Waste of Resources

I for one, will never ever purchase a game in a B&M retail-store again... because of how they extort publishers to sell games 50% more expensive online, leaving me with the only option to NOT buy the games I want at all..

Re: American McGee: Game Retailers Are A Waste of Resources

Maybe it is just me, but this comment made no sense.

Re: American McGee: Game Retailers Are A Waste of Resources

You're not alone. I couldn't make sense out of it, either.

Re: American McGee: Game Retailers Are A Waste of Resources

I think he failed to realize he is in China, while we are in America. Here, there's always going to be a place for brick-and-mortar stores.

I swear, for being one of the most brilliant minds of our time, he can be an idiot sometimes.

Re: American McGee: Game Retailers Are A Waste of Resources

I think you fail to realise that while you are in America this is the internet, and not everyone is (even if GP is a US based site)

Re: American McGee: Game Retailers Are A Waste of Resources

I'm not entirely sure you're understanding my point. Basically what I was trying to say is that what is good for the goose is not always necessarily good for the gander. What works for China may not be such a great idea for here in the U.S.A.

Re: American McGee: Game Retailers Are A Waste of Resources

America's internet infrastructure is, compared to the rest of the world, kind of shit. Until it stops being shit, there will always be a place for going to a store and buying physical goods.

Re: American McGee: Game Retailers Are A Waste of Resources

Exactly right. China does everything digitally because their networks aren't hampered by cable and phone companies trying to stay relevant despite being obsolete. Once that changes, we're going to see a lot fewer stores in meat space.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: American McGee: Game Retailers Are A Waste of Resources

Well, lest we all forget: he's in China, where it's also rather easy to go down to the corner and pick up just about anything you want from a pirated copy.

Re: American McGee: Game Retailers Are A Waste of Resources

And it's so damn hard to download it on bittorrent. China has it so easy!

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: American McGee: Game Retailers Are A Waste of Resources

Hard to say how accurate this person's prediction will be.  While China might have gone that route, in many ways we are very different cultures with different expectations of shopping experiences.   Digital downloads and other online forms are picking up steam (no pun intended) yes, but they have already been around for years and have not crushed brick and mortar operations.  

China does not have as much of a 'department store' culture as us... Walmart's stranglehold on games is going to be difficult to break for the general population.

Re: American McGee: Game Retailers Are A Waste of Resources

I did get Deus Ex out of a shop due to having a token for reward points but before that I hadn't bought a game or DVD/Blu Ray out of a shop in a good while. So I think he might have a point. I currently have the games I want preordered on Amazon, never preordered at a physical shop at all.

 
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quiknkoldhttp://www.nichegamer.net/2014/09/real-gamedevs-sound-off-regarding-the-gamergate-controversy/09/19/2014 - 8:35am
MaskedPixelanteMeanwhile, in news that actually DOES matter, Scotland voted "NO" to Scottish independance.09/19/2014 - 8:20am
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quiknkold2 to 3 or more09/19/2014 - 6:53am
quiknkoldMichael Chandra : I'll say this. The only reason they havent used another hashtag is because it would look like a form of dividing the arguement. Using another Hashtag has come up, and they feel like if they made a new hashtag, it'll split the debate from09/19/2014 - 6:53am
Michael ChandraYou want a debate? Build a wall between you and the poisoned well. Make clear you despise it, despise the behaviour. Then get into the other issues you are troubled with, and don't say a single word again about the poisoned well.09/19/2014 - 3:46am
Michael ChandraAnd someone claiming #notyourshield was to be taken serious, when chatlogs show they wanted it going to hide even more harassment behind? Yeah, not buying a word you're saying. You poisoned your own well.09/19/2014 - 3:45am
Michael Chandraallegedly fired over giving a game a mediocre review and the company threatened to pull ads? Sorry but I ain't buying this.09/19/2014 - 3:45am
Michael ChandraBut people arguing this is horrible and just about ethics, even though there's very little support that journalistic integrity was actually violated here, while they never spoke up when a journalist was09/19/2014 - 3:43am
Michael ChandraIf people start with condemning the way GamersGate was used as a misdirection, then use a better hashtag, that would work in convincing me they mean it.09/19/2014 - 3:43am
Andrew EisenOoo, this one came down to the wire! https://www.kickstarter.com/projects/749082525/nefarious09/19/2014 - 1:03am
Andrew EisenI don't doubt that many are truly interested in journalistic integrity. The problem I'm often seeing is they seem to have no idea how or where to talk about it.09/18/2014 - 11:46pm
Andrew EisenDidn't word that well. Busy at work. I've seen people claim that GamerGate is solely about ethics and transparency in games journalism and then go on to show that what they're really after is silencing those who talk about gender issues in games.09/18/2014 - 11:45pm
Kronodebate. Becaus apparently people who only post on Reddit are supposed to police twitter before they're allowed to question anything about the people involved.09/18/2014 - 10:40pm
KronoI highly doubt many, if any are using journalistic integrity as a cover for harassment. The people harassing are essentially trolls. They aren't interested in subtle. More often it's othe other way around. People use "but X is being harassed" to shut down09/18/2014 - 10:38pm
Andrew EisenAnd exacerbating everything is the fact that all the cries of ethics violations have been obnoxious and easily proven false.09/18/2014 - 8:59pm
Andrew EisenProblem is, I would imagine, the sheer number of people who are using journalistic integrity as a cover for their harassing actions or only bringing it up on the false pretense of journalistic integrity.09/18/2014 - 8:47pm
Andrew EisenHaving said that, I can certainly see how one would be frustrated if they truly just wanted to talk about journalistic integrity and someone said they were one of the people harassing Sarkeesian, Quinn and others (though I've seen no examples of that).09/18/2014 - 8:44pm
KronoThat's been the common refrain, that talk of journalism ethics is just an excuse to harass people.09/18/2014 - 8:44pm
 

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