Call of Duty XP Third Most Popular Televised Event in History

September 14, 2011 -

According to Activision its Call of Duty fan event, Call of Duty XP, was a smashing success and the second most viewed televised event in history. Speaking to IndustryGamers, Activision Publishing's top executive Eric Hirshberg said that they were delighted with how the event turned out and proud of the milestones it earned.

"The response has been pretty overwhelming – it was a terrific success, from both the standpoint of the people who attended in person and also our strategy to make it a connected, digital event for our fans worldwide," Hirshberg told IndustryGamers. "We had some pretty amazing metrics. Livestream, the company that broadcast the event for us, indicated that it's the second most viewed event in history – the first being the Royal Wedding and I think the third was a President Obama speech. So that's a pretty remarkable statistic."

Hirshberg also pointed out that when the event took place it trended globally on Twitter during its first 24 hours. Ultimately they feel that they have met their goal by getting fans to "really engage the game."

While Hirshberg did not have an exact headcount of how many fans attended XP, he put it at somewhere around 8,500 people.

While Hirshberg wouldn't commit to an event next year, it is likely to happen given the positive attention it received from fans..

Source: IndustryGamers


Comments

Re: Call of Duty XP Third Most Popular Televised Event in ...

"Apparently, it went very, very well, as online viewers made it the second most watched event on Livestream in history."

 

Televised and watched on Livestream are very different things.

Re: Call of Duty XP Third Most Popular Televised Event in ...

I don't even know what this is.  Sounds like bs to me.

Re: Call of Duty XP Third Most Popular Televised Event in ...

I think I'm missing something here. The Royal Wedding and Obama's speech were so popular, that everyone was talking about it. For a week or two, I heard a lot from everyone around me on those topics.

I never heard anyone around me mention this CoD event, not even the diehards.

I am confused >_>  Was it just because of the global numbers? Wouldn't the World Cup have more viewers then?

 
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PHX CorpI'm going to do a test stream later today, if anyone is intrested07/31/2014 - 2:40pm
Andrew EisenYes, I'm such a big Nintendo dork that I read Nintendo's quarterly financial reports.07/31/2014 - 2:09pm
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Andrew EisenStill a pretty cool promotion. Unfortunately for me, I'm not interested in purchasing Mario Kart 8 and I already owned or didn't want any of the free games on offer.07/31/2014 - 1:43pm
Andrew EisenInteresting that EU had 10 games to choose from while North America only had four.07/31/2014 - 1:41pm
MaskedPixelanteIt certainly worked, I probably would never have bought Mario Kart 8 if it didn't come with a free copy of Wind Waker HD.07/31/2014 - 1:14pm
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MaskedPixelanteI wonder if Nintendo is going to be doing "buy one get one free" promos for all their biggest releases going forward.07/31/2014 - 10:48am
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Zenperformance. Halo 1 and 2 worked great because they actually did custom work on each of them...just like Nintendo does now lol07/30/2014 - 4:08pm
Zenexisting hardware while the GBA has to be emulated completely. Same reason the 360 couldn't run most Original Xbox games correctly, or had issues because they just did "blanket approach" for their emulation which led to game killing bugs or horrible07/30/2014 - 4:07pm
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