Sony Online Entertainment and LucasArts today announced that its free-to-play Star Wars game based on the popular Cartoon Network reimagining of the early Star Wars films has managed to attract more than 8 million registered players since its launch one year ago.
"LucasArts continues to be an excellent partner, giving our team unprecedented access so that we can continue to create a virtual world that expands beyond the storylines of the TV show in fun and creative ways," said John Smedley, president of Sony Online Entertainment. "This Free-to-Play game truly extends the 'Clone Wars' experience for fans and presents varying gameplay options to accommodate all types of players so that they can enjoy this game in a way that suits them best. We are thrilled to have more than 8 million registered players so quickly and look forward to seeing our community and games continue to grow as season four kicks off."
Season four of the television series, Star Wars: The Clone Wars, kicks off on September 16. SOE plans to celebrate the milestone and the new season of the TV series with a variety of in-game events and giveaways. Details on that can be found at www.CloneWarsAdventures.com. The real question, which wasn't addressed in the announcement today is are they making any money off this game, and if so, how much? The devil is always in the details.