The Sims Social Hits 51.5 Million Monthly Active User Mark

September 20, 2011 -

EA's popular Sims Facebook game continues to soar past the competition. The game developed by EA's PlayFish studio now has 50 million monthly active users, according to social game analytics site AppData. The Sims Social launched last month, attracting almost 5 million players in a very short amount of time. The game picked up an additional 15.5 million players last week to reach 51.5 million MAUs.

The Sims Social is now the second most popular social game behind Zynga's CityVille, which has 74.1 million MAUs. The data coming in on that game shows a trend that its popularity is waning, with around 1.3 million users leaving the game in the last seven days.

"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what Playfish does best - develop compelling, cutting-edge social-gaming experiences," said Playfish London general manager John Earner at the time of its launch.

The popularity of the branded Facebook game shows that EA may have finally found a chink in Zynga's armor: branding. We'll have to wait and see if The Sims Social has long-term sustainability like many of Zynga's most popular titles...

Source: GameIndustry.biz


 
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Andrew EisenIn case anyone was wondering, Nintendo's eShop no longer does that "you don't make money until you've sold x units" thing. http://www.develop-online.net/news/nintendo-no-minimum-sales-needed-for-eshop-revenues/019921010/24/2014 - 1:52pm
MaskedPixelanteGOG needs better web developers. Someone dug into their countdown timer, found numbers using fonts from Indiana Jones, Star Wars and Monkey Island, and pretty much confirmed that LucasArts is coming on Tuesday.10/24/2014 - 1:43pm
Papa MidnightI've seen glowing reviews for Bayonetta 2 so far.10/24/2014 - 1:17pm
Andrew EisenI'm not picking up Bayonetta. Today. Tomorrow's not looking good either. I'll get it eventually though!10/24/2014 - 12:23pm
Infophile@MP: No it doesn't. You're a terrible human being for completely unrelated reasons. (/snark)10/24/2014 - 12:15pm
MaskedPixelantePicked up Bayonetta 2, which according to Polygon means I am now a terrible human being.10/24/2014 - 11:58am
Matthew Wilsonofcourse not he did a video on the new civ game just yesterday.10/24/2014 - 10:32am
Papa MidnightYou think a bit of cancer surgery would keep The Cynical Brit from railing about bad PC ports? Not a chance! :)10/24/2014 - 10:15am
Matthew Wilsonmight be a bit soon only becouse he got out of cancer surgery last week, but ask his email is public.10/24/2014 - 9:56am
Papa MidnightHell, set up a Google Hangout or Skype call, and I'll be happy to join in.10/24/2014 - 9:34am
Papa MidnightBring Totalbiscuit on SuperPAC for Saturday!10/24/2014 - 9:32am
CMinerThere is no journalism/ethics concern that you've raised that would be made weaker by not raising it under the umbrella of GamerGate.10/24/2014 - 9:32am
CMinerNeo: You want to start some healing? Stop using the GamerGate hashtag. Even if you don't believe that it originated with harassers, you have to see that it's been irrevocably tainted by their actions.10/24/2014 - 9:31am
MaskedPixelanteGOG has a four day countdown to their next publisher. All hints suggest Disney, but no guarantee it'll be LucasArts.10/24/2014 - 6:58am
Neo_DrKefkawith a neutral party Moderating it. I've been waiting a long time for a GamerGate to happen but now all I want is the healing to start. Weird huh? Gamers don't need to be attacking gamers we should all be on the same side10/24/2014 - 12:39am
Neo_DrKefkaRight now from what I seen your tweet and the other guys tweet there are hard feelings. Until we start a dialogue with each other I think it will get worse before it will get better. I hope you guys work something out meet in a neutral stream10/24/2014 - 12:37am
Neo_DrKefkaThanks James. Even if a hot/hard headed person likes me thinks the public needs to sit down and discuss this together. We all might not agree right now but if the public does not start talking to each other we are not going anywhere.10/24/2014 - 12:36am
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Matthew Wilsonjames needs to contact Totalbiscuit than10/23/2014 - 10:07pm
Neo_DrKefkaJames said earlier he went into a stream earlier informed them who he was and they didn't care. If James is trying to talk lets set something up?10/23/2014 - 9:38pm
 

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